article thumbnail

Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He started Impact Players in 2009 and hasn’t looked back since, saying, “I couldn't be happier being a solo practitioner with my own business, calling my own shots, getting credit for my work and doing all the things you sometimes can’t when you work for somebody else.”. “I Maintaining a truly solo PR firm.

Meeting 131
article thumbnail

This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. That was the second coolest project I’ve ever worked on in my career.

SEO 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Barbara Rozgonyi Talks 2022 Sales Success Strategies on The Rainmaking Podcast with Scott Love

wiredPRworks

In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. He is the producer of The Rainmaking Podcast and has produced podcasts since 2009.

article thumbnail

For She’s a Jolly Good Fellow. And So Is He

ZudePR

I had a great time at Weber Shandwick, latterly heading the firm’s Glasgow office between 2009 and 2014. But, and such are the necessities of running a small business, I really feel like I’m contributing to the wider PR community now. As you can tell, I’m proud and honoured. Giving something back.

eBook 113
article thumbnail

Weekly Roundup: Trick or Treat

Waxing UnLyrical

Why: part of the problem with PR is that businesses still don’t understand what we do. How to run a fearless small business by Taylor Lindstrom at Copyblogger. Why: especially for my friends (and foes) who run small businesses. And that leads to stuff like this. Take heart, not howls. Read All About It!

article thumbnail

Artificial Endorsers

Mindful Marketing

’ Contrast that certainty with the risk inherent with real human endorsers, such as Tiger Woods, whose 2009 sex scandal caused two of his biggest sponsors, Gatorade and AT&T, to bail. More recently, some companies are offering to create unique animated spokespeople that even small businesses can afford.

Ethics 70
article thumbnail

PR Is As PR Does

Waxing UnLyrical

This is a topic that is near and dear to my heart, though. It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Glad thats over with.