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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers.

SEO 132
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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He started Impact Players in 2009 and hasn’t looked back since, saying, “I couldn't be happier being a solo practitioner with my own business, calling my own shots, getting credit for my work and doing all the things you sometimes can’t when you work for somebody else.”. I do a lot of crisis communications, and content production.

Meeting 131
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Barbara Rozgonyi Talks 2022 Sales Success Strategies on The Rainmaking Podcast with Scott Love

wiredPRworks

In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. He is the producer of The Rainmaking Podcast and has produced podcasts since 2009.

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For She’s a Jolly Good Fellow. And So Is He

ZudePR

I had a great time at Weber Shandwick, latterly heading the firm’s Glasgow office between 2009 and 2014. But, and such are the necessities of running a small business, I really feel like I’m contributing to the wider PR community now. As you can tell, I’m proud and honoured. Giving something back.

eBook 113
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Weekly Roundup: Trick or Treat

Waxing UnLyrical

Why: part of the problem with PR is that businesses still don’t understand what we do. How to run a fearless small business by Taylor Lindstrom at Copyblogger. Why: especially for my friends (and foes) who run small businesses. And that leads to stuff like this. Take heart, not howls. Read All About It!

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PR Is As PR Does

Waxing UnLyrical

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Read All About It!

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Highlights from the State of Blogging in 2017 Survey

Sword and the Script

Entrepreneurship and small business ranked second and third respectively. This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social.

Survey 60