Sword and the Script
FEBRUARY 2, 2022
HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. That was the second coolest project I’ve ever worked on in my career. Most industry professionals recognize that PR and SEO work together.
Sword and the Script
JANUARY 10, 2017
Entrepreneurship and small business ranked second and third respectively. This blog was originally penned on Blogger beginning in 2009 and migrated to WordPress in 2012. A Simple Measure of Marketing Many Businesses Miss. The following benchmarks that stood our for me include: Measuring the success of a blog post.
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Waxing UnLyrical
OCTOBER 31, 2010
Why: part of the problem with PR is that businesses still don’t understand what we do. How to run a fearless small business by Taylor Lindstrom at Copyblogger. Why: especially for my friends (and foes) who run small businesses. And that leads to stuff like this. Take heart, not howls.
Waxing UnLyrical
OCTOBER 28, 2010
Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.
Waxing UnLyrical
JANUARY 2, 2011
Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Why: public relations measurement really isn’t tough. Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. So here is the New Year’s Edition of Weekly Roundup.
Waxing UnLyrical
OCTOBER 19, 2010
While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. Others have speculated than shorter searches will dominate longer, more specific (long tail) searches.
Waxing UnLyrical
DECEMBER 6, 2010
Social is great, but I dont want to limit myself there when there may be a pool of small businesses right outside more door. Im making time to attend more meetings, go to small business groups and TweetUps, to network in PERSON. I agree with you on the real world networking. so I am back to Robin.
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