Waxing UnLyrical

NOVEMBER 15, 2010

This isn’t another overview post about how to search engine optimize a news release. Just check out the main page and you’ll see how short the top story headlines are. That said, it’s a difficult balance between creativity and keyword use. Image: Andras Pfaff via Flickr , Creative Commons Was this helpful?

Google 109

Google SEO Engineering Measurement 109

Flack's Revenge

APRIL 24, 2018

It felt lonely until some others chimed in with eloquent thoughts about the value of PR and how to best put it to work. The answer could be the subject of another post; but heck, while we’re at it, here are three ( From Madmen to PR’s Holy Grail ; PR 2009 – The Color of Brand ; and Fighting PR’s Public Relations Problem ).

Agency 159

Agency Strategy Crisis Management Pitching 159

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. Other tools like In/Spree use AI to inform brands on how to optimize their content and distribute it through influencers. He started and sold social media boutique Livingston Communications (2009). Here are four questions my peers often ask and some insights.

Analytics 65

Analytics Data Pinterest System 65

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Mark as read Approve comment Congratulations for a great post, very creative! Thanks for sharing! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

NOVEMBER 27, 2010

Image: sahmeepee via Flickr , Creative Commons The Best means that you are indubitably, unequivocally, indisputably the best in who you are, what you do, and what you stand for, no matter who – or what – else you are compared with, or what others might be exposed to. Read All About It! Glad thats over with.

Measurement 66

Measurement Tourism Blogging Writing 66

Waxing UnLyrical

OCTOBER 14, 2010

STEP, TIP] {to, that will, on} [TASK, GOAL] In other words, articles such as 20 Tips on How to Gain Traffic on TheWWWObserver or 101 Steps to Becoming a Better Blogger on Lifehack. Instead, I show them how to manipulate blocks, how to make it zero by taking away and adding.&# Creativity, for them, is an afterthought.

Blogging 71

Blogging Twitter Creativity Facebook 71

Maxim Behar

NOVEMBER 23, 2020

In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. The decline in the purely advertising sector will undoubtedly be greater in the coming years. What does it do?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Waxing UnLyrical

OCTOBER 23, 2010

Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. How unbelievably ridiculous. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? Or pathetic.

Twitter 65

Twitter Measurement Tourism Social Media 65

Waxing UnLyrical

SEPTEMBER 26, 2010

John Cleese’s talk at the 2009 Creativity World Forum on creativity. Why: “Boundaries of time and boundaries of space&# are essential to creativity … and pretty much anything we do. Why: A great take on the quality of modern communication because of the speed at which we can now communicate.

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

NOVEMBER 6, 2010

Image: Louise Docker via Flickr , Creative Commons Thanks so much for stopping by WUL! So much to do So much to know To live, to love, to hurt, to grow. So much to do So much to gain To touch, to hold, come sun or rain. So much to do So much to see I am the future. The future is me. Regardless, thanks for visiting! Read All About It!

Tourism 62

Tourism Measurement Twitter Facebook 62

Waxing UnLyrical

MARCH 18, 2015

It was 2009. My PR business (Big Leap Creative) was barely five years old at the time, and I, sadly, had to let my one employee go. I had taken one step forward, two steps back, and I wasn’t sure how to reverse it. She does her best creative problem-solving out on the trail with her black lab setting a mean pace.

Conference 40

Conference Creativity Software Agency 40

Waxing UnLyrical

OCTOBER 28, 2010

Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Which is one of the reasons I still think you should leave PR to the PR pros … but I digress. Will you join us if you can? 1 – 2:30 pm ET, follow/participate on Twitter using the #netsol hashtag. See you there! Read All About It!

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

OCTOBER 31, 2010

How to celebrate Halloween social media style , from New Media Strategies. How to run a fearless small business by Taylor Lindstrom at Copyblogger. Image: YiYing Lu via Flickr , Creative Commons Thanks so much for stopping by WUL! But in the spirit of the day, here are seven posts for your Hallowe’en hilarity.

Small Business 51

Small Business Tourism Measurement Social Media 51

Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland. when I actually know how to do something ;-) I think my blog tries to use pretty permalinks so it redirects back to the blogs front page if it can.

Blogging 96

Blogging Facebook Twitter How To 96

Waxing UnLyrical

DECEMBER 28, 2010

Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# And more than anything, they teach us how to tell stories. If anyone knows how to tell a story through social media, you do. I actually have a bunch of them.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

JANUARY 2, 2011

Don explains why (and how to do this right). Image: Eric Magnuson via Flickr, Creative Commons Thanks so much for stopping by WUL! Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Why: public relations measurement really isn’t tough. Regardless, thanks for visiting!

Measurement 49

Measurement Tourism Social Media Blogging 49

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. received 13 percent.

Google 101

Google Nonprofit Engineering SEO 101

MaccaPR

DECEMBER 10, 2014

How dominant is Google now in search? Google is 67 percent of the marketplace – Bing and Yahoo, which merged in 2009, make up 28 percent of the SEO market, although they’ve been gaining a bit of ground. Any advice for brands wrestling with how to optimize their content for search via Google?

SEO 98

SEO Interviews Blogging Engineering 98

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. If you choose to stay quiet, it may create an opportunity for the rumors to gain even more traction. Read All About It!

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

DECEMBER 19, 2010

Why: great ideas that might spur your creative juices, even if you don’t have an e-newsletter… or get you started thinking about one. Image: Peter Roome via Flickr, Creative Commons Thanks so much for stopping by WUL! 3 street selling tactics that boosted my email subscribers over 100%, from The Smart Passive Income Blog.

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

OCTOBER 22, 2010

A 236% increase in media mentions in 2009 over the previous two years combined; A total of 37,316 My Wellness ScoreCard completes, which were a 130% increase over the previous year; and A 72% increase in web traffic over the previous year with 207,048 web visitors. The results? Not that difficult, is it? Read All About It!

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. As one great article I read recently from IABC described it, the future communicator must be able to think both creatively and strategically. Funnily enough, they called this the “creative strategist.&#.

Ethics 75

Ethics Community Internal International 75

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Army via Flickr , Creative Commons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them. D’oh, you say. Image: U.S.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

OCTOBER 27, 2010

Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time. Prepare contingency plans – like we did as kids with the fire drills, we have to Know what to do How to do it When How to behave. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Since Debbi was on a bit of a time crunch, one of her team members responded to my questions via email. Read All About It!

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

NOVEMBER 14, 2010

Cook’s Source: how to avoid an unnecessary crisis , by Dave Fleet. Dave lays out how. Image: Arturo Sotillo via Flickr , Creative Commons How about you? Women’s Biz News » Blog Archive » How To Best Update Your Blog says: November 19, 2010 at 8:33 am [.] Why: Joe is a Very.

Blogging 85

Blogging Facebook Twitter Measurement 85

Journalistics

JANUARY 3, 2016

For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched. How can this be? Well, as I mentioned, we’ve published more than 270 posts since launching in 2009. How can this be? Adapting to Change.

Blogging 64

Blogging Analytics Google Writing 64

Waxing UnLyrical

DECEMBER 13, 2010

Image: Peter Lee via Flickr, Creative Commons Thanks so much for stopping by WUL! So that they can shake their fingers and exclaim triumphantly, “See? We told you so!&# You know what I have to say to you, NBCW? Bah, humbug. Stop playing Scrooge and Cratchit it up for a change. Regardless, thanks for visiting! Read All About It!

Media 89

Media Facebook Twitter Film 89

Waxing UnLyrical

JANUARY 14, 2011

Mark as read Approve comment Shonali, totally stole your idea for my blog, but added two more to your list: Zemanta, which recommends Creative Commons images and related articles to help enrich your posts and SlickFlickr, which helps you build slideshows and the like from your Flickr feed. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

DECEMBER 23, 2010

Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011. In other words, paywalls , how pitching will be affected if these take off, and prognoses for 2011. Read All About It!

Pitching 60

Pitching Measurement Writing Twitter 60

Waxing UnLyrical

NOVEMBER 26, 2010

Image: Raul Tejero Palma via Flickr , Creative Commons What about giving thanks for everything you don’t have? Mark as read Approve comment.pondering how to give this post a hug. What about giving thanks for the things that didn’t work out? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It!

Facebook 69

Facebook Twitter Measurement Tourism 69

Waxing UnLyrical

DECEMBER 26, 2010

Image: Joey Rozier via Flickr, Creative Commons For the uninitiated, Boxing Day is the day after Christmas (though where celebrated, marked on the first weekday after Christmas, so that would mean it’s actually tomorrow, but whatever). No more presents, great food and holiday cheer, you think? Nothing to look forward to?

Measurement 55

Measurement Facebook Twitter Social Media 55

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 28, 2010

Image: anthony kelly via Flickr , Creative Commons Here you go. Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. Why: Celebrities don’t always the perfect brand relationship make. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It! Glad thats over with.

SEO 42

SEO Measurement Blogging Facebook 42

Waxing UnLyrical

AUGUST 22, 2010

Image: Zen Sutherland , Creative Commons I finally did get my laughs in before the clock struck midnight, thanks to Bill Murray’s exquisite performance in The Man Who Knew Too Little. Wafted straight into the sunset, did Evening. A nice enough chap, but I’ll tell you something. If you haven’t seen it, I highly recommend it.

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

OCTOBER 6, 2010

Image: cvrcak1 via Flickr , Creative Commons Bats in the belfry? So, I did what I knew: I told them that one of the best ways to tap into social media could be done by channeling Jimi Hendrix (you can view the un-animated version here ). At first glance, you’d think I was crazy for trying to do such a thing for this kind of audience.

Social Media 73

Social Media Twitter Facebook Measurement 73