Communications Conversations
AUGUST 27, 2019
It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Think about the genesis of AP Style. Not by a long shot.
David PR Group
SEPTEMBER 3, 2014
This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. I bring up this story not to discuss the long-studied decline of printed dailies but, rather, the latter part of the statement: “If it’s important, someone will send it to me.”
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Sword and the Script
DECEMBER 5, 2017
These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). If there’s any doubt, kids do have a dramatic influence on consumer spending.
Stephen Waddington
JUNE 21, 2018
Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. 44% of us trust the media most of the time, with the figure rising to 51% for media that we regularly consume. Print has ceded to digital but it’s a work in progress. #2
Beyond PR
JANUARY 16, 2018
And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .
Sword and the Script
MAY 21, 2019
My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.
MaccaPR
DECEMBER 10, 2014
you give a potential consumer limited options on a landing page, that keeps them focused on what you want them to do. Google is 67 percent of the marketplace – Bing and Yahoo, which merged in 2009, make up 28 percent of the SEO market, although they’ve been gaining a bit of ground. That’s the beauty of a landing page over a website.".
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