Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

OCTOBER 1, 2010

Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

NOVEMBER 23, 2010

I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). I will never again trust a review this individual writes. And when I started in summer 2009, we wouldnt have paid cash to a blogger we wanted to work with.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

DECEMBER 19, 2010

The effect of brand building on search traffic , from PPC Blog. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

NOVEMBER 19, 2010

Garner support Tablo granted interviews to both the JoongAng Daily and the KBS network , who were sympathetic to his situation. His interviews, along with the MBC Special episode, were featured on countless Kpop blogs; two articles on the Korean online community Soompi had 118 comments altogether, a majority of which were positive.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

SEPTEMBER 30, 2010

Great point about personal branding. I think blogs and podcasts also help with personal branding and getting your thoughts out there, but the great thing about vlogging is that it provides a space for those who are stronger in visual+auditory-learning and thinking. I personally think vlogging is really great for personal branding.

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Celebrities don’t always the perfect brand relationship make. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Image: anthony kelly via Flickr , Creative Commons Here you go. And once you’ve made your bed, be prepared to lie in it. Wanna Subscribe?

SEO 42

SEO Measurement Facebook Blogging 42

Waxing UnLyrical

OCTOBER 27, 2010

The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? I can go into other examples, but… you get the point.

Crisis 71

Crisis Twitter Facebook Measurement 71

Mark My Words

AUGUST 2, 2021

It turned Depp into the mega-star of a blockbuster brand. For some fans, the actor’s downfall began in 2009 when he met Amber Heard – 23 years his junior – on the set of The Rum Diary. ‘Jack Sparrow is a piece of cinematic history,’ says Ellis. ‘To To play an effeminate, drunk, bejewelled pirate was risky – but it worked.’

Film 60

Film Reputation Writing Instagram 60

Waxing UnLyrical

JANUARY 25, 2011

Walking the transparency talk I WAS going to write about something to do with online integrity, but, like many well-meaning bloggers, I got side-tracked by my Twitter feed. The fact that this hasnt already happened, despite that it was a clear violation of their terms of service, is worrisome and will put a stain on the Etsy brand.

Policies 86

Policies Twitter Facebook Writing 86

Waxing UnLyrical

NOVEMBER 18, 2010

Don’t collect the number of positive, negative, and neutral mentions of your brand in thousands of posts just because that’s what the monitoring tool was designed to do. Tracking sentiment around a brand and its competitors might be important for a product manager. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Shall We Tweet?

Measurement 80

Measurement Publicity Analysis Tools 80

Sword and the Script

OCTOBER 21, 2014

It’s incredibly dizzying to see the data in a study like this because a blog as the center of the corporate social media framework was 101 level material in 2008 or 2009. No surprises here every brand has a Facebook page and is on “the Twitter.”

Social Media 118

Social Media Study Blogging Company 118

Waxing UnLyrical

JANUARY 26, 2011

This is what Ad Age had to say about it (and thanks to Kathy Moore for tipping me off): The ubiquitous “like&# is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.&# When you “like&# a page; 2. Like mentioned.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

NOVEMBER 24, 2010

Me: “Yes.&# “Via the very act of making that statement, you have probably ignored at least five to 10 forms of promotional alcohol brand advertising, between the time you entered the pub and the time you got to the bar. How and where can your consumer touch your brand? That’s what we do.&# Then they plan. And talk they do.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

DECEMBER 7, 2010

We want people to feel good about supporting an organization, or doing business with a brand, or sharing information that might not have any direct benefit to them. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Reputation 73

Reputation Measurement Social Media Tourism 73

PR Conversations

OCTOBER 20, 2015

Which real, historical or fictional person or brand would you like to give a reputation makeover? Great listening skills, strong research abilities, and excellent writing skills. Its name and popularity as a form of interview has roots in the responses given by the French writer, Marcel Proust. Wow, this is tough.

Conference 40

Conference Meeting Case Study Film 40

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

The year was 2009 and I had a very special epiphany that day. Brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand.

Content Marketing 60

Content Marketing Publicity Marketing Television 60