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How AI May Impact PR Pros

Waxing UnLyrical

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Can AI Improve PR? This experience is normal.

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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Onclusive is developing new ways to measure PR including attribution. The company has raised $37 million in venture capital, in four rounds of funding since 2009, according to Crunchbase.

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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” Weaknesses : Students are hungry for courses on social media, social media analytics and measurement, digital graphic design, and everything else that is digital. Ai Zhang received her M.A.

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The four Ps of public relations leadership

PR Conversations

It also means that public relations professionals have to operate everywhere within the organisation , looking at structures, processes, physical premises, ways of working—everything—because these are where principles are really lived and this is where the organisation or brand narrative is really written, not by the keyboard of a brand journalist.

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Social Media Rock Stars: Toro’s Christian Plewacki

Communications Conversations

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. What have been the notable shifts you’ve seen impact brands the most in the social media world since you’ve been in the workforce?

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In Content Marketing, Marketers Might be Losing Their Way

Sword and the Script

Mr. Webster cites the Zero Moment of Truth by Google which said buyers went from needing about five pieces of content in 2009 to 10.4 Measures of effectiveness stemming from awareness efforts were hard to quantify and left a business with little in the way of tangible evidence such investment had a business impact. Patently absurd.”.

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Extra Boost of “V”: More Vloggers for your YouTube Cravings

Waxing UnLyrical

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Great point about personal branding. I personally think vlogging is really great for personal branding.

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