PR in High Definition

JUNE 25, 2020

Unlike the recession in 2008, we have a head start this time – we are more aware of what’s coming and what could follow. This is a very different situation to 2008, when the recession was shallower but lasted longer. If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021.

Exercises 71

Exercises Employee Social Media Communications 71

Contently - Strategy

AUGUST 11, 2022

Paid ads and content marketing have inverse reputations. However, ad spend is down , particularly in consumer and B2B tech. In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. The journalist tells a story for the consumer, voter or investor. The PR person assists a client in telling his story, but always with the consumer ultimately in mind. What will this role entail? They must be truthful and factual.

Newspapers 120

Newspapers Journalism Pitching Report 120

PR in High Definition

JUNE 25, 2020

Unlike the recession in 2008, we have a head start this time – we are more aware of what’s coming and what could follow. This is a very different situation to 2008, when the recession was shallower but lasted longer. If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021.

Exercises 62

Exercises Employee Social Media Communications 62

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Karen Freberg

AUGUST 19, 2018

In 2008, I had just finished my first year as a doctoral student. One was one at UT, the other was IPRRC, and I had my very first international presentation in Beijing for the Reputation Institute. Fall 2008 was – to this day – my hardest semester as far as course work and graduate assistantship duties went.

Conference 46

Conference Exercises Social Media Internal 46

Waxing UnLyrical

JUNE 14, 2018

It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. After the downturn in the economy in 2008, some professionals are hesitant to approach their manager for an annual bonus or raise. Write Off Job Expenses.

Print 71

Print Resources Technology Interviews 71

Norton's Notes

JANUARY 25, 2018

There’s no denying video will be at the forefront of social media marketing in the short term, therefore it’s critical for teams to invest in reputable content or create robust relationships with good quality video content producers. Facebook’s algorithm move towards benefiting native video too has had a big impact.

Video 38

Video Social Media Media Google 38

Maxim Behar

MARCH 12, 2024

If you work with grocery products, mass consumer goods such as consumer electronics, or other types of goods that various groups of people use, you have to use their language to communicate effectively. Even though it started much earlier, most of this transformation of social media and the social web occurred in 2007–2008.

Ethics 64

Ethics Social Media Local Corporate 64

PR Conversations

AUGUST 5, 2015

” Sadler in 2008 concluded: the corporation is not always responsive to social activist shareholder resolutions. Today, stockholder (or shareholder) activism is defined by the Financial Times as “designed to deter poor governance that might pose a long-term threat to the profitability of the companies that shareholders invest in.”

Corporate 40

Corporate Financial Government Comparison 40

Waxing UnLyrical

NOVEMBER 19, 2010

Although both TaJinYo and SangJinSe are now closed, their rumors most certainly affected Tablo’s reputation and his emotional well-being, along with those of his family. Companies must protect their reputation in light of rumors, especially those that are defamatory. Your lawsuit v. The rumors have already disseminated.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Stephen Waddington

JUNE 28, 2018

A severe IT failure - and ongoing problems - has angered UK consumers and investors, and left TSB CEO Paul Pester facing some difficult questions. How can he and his advisors manage the bank's reputation, and his own, by keeping on top of the latest news as the story continues to unfold? This is not just a consumer story, of course.

Communications 60

Communications Public Affairs Government Reputation 60

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation.

Communications 60

Communications Analysis Web Handbook 60

ZudePR

MAY 31, 2015

“When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. New Media New Tools New Audiences.

Communications 81

Communications How To Blogging Content Marketing 81