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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Blogs were raging. Social media was blossoming. And the media landscape was evolving.

Blogging 121
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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? Big PR agencies do the same thing. The In-House Effects on Law Firms. Sound familiar?

Agency 97
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Defining Thought Leadership in a Business Blog

Ishmael's Corner

I established three primary objectives for Ishmael’s Corner back in 2008 that remain relevant today: Cultivate an industry resource for communication professionals. Create a halo effect for The Hoffman Agency that ultimately differentiates the Agency in new business and the recruitment of talent.

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Remembering D. Parke Gibson, a Passionate Advocate for Race Relations and Public Relations

PRSay

The following article first appeared in the February 2008 issue of PR Tactics. Says Terrie Williams, president, the Terrie Williams Agency in New York: “D. We are republishing the article here in honor of Black History Month. Established in 1990, the D. Parke Gibson Pioneer Award. “At Williams, a 2001 recipient of the D.

Publicity 156
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Six Things PR Can Learn From “The Big Short”

ImPRessions - Crenshaw Communications

What can a New York PR agency learn from the cautionary financial tale of the last decade? banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use. A lot, actually. What can be tough, both onscreen and in real life, is persuading others to your way of thinking.

Film 149
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Behind the Headlines With Rich Oppel

Cision

In short, I will assist CEO Thomas Graham and EVP Angela Dejene in executing our mission and in planning for and managing the growth of the agency. How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? They must be truthful and factual. They all get it.