Shift Communications

SEPTEMBER 13, 2017

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. Consider in-app advertising to fintech/finserv related sites.

Banking 79

Banking Financial Advertising Advertising 79

Sword and the Script

DECEMBER 30, 2017

What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. Last year an advertising spot during the Super Bowl cost $5 million. 6) Thought Leadership Actually Requires Thought and Leadership. A half year later my employer was acquired.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Doctor Spin

APRIL 17, 2023

The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company. David should leverage the surprise element and not advertise his advantage beforehand. Please support my blog by sharing it with other PR- and communication professionals. McGraw-Hill Education.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 77

Creativity Study Survey Advertising 77

ZudePR

MAY 31, 2015

“When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. “Impartiality is important to me, so I’ve chosen not to have advertising. The only paid content is job ads to enable my network to find and advertise comms roles.

Communications 81

Communications How To Blogging Content Marketing 81

Mark My Words

APRIL 6, 2018

Shareholders ought to see that in an increasingly crowded corporate ecosystem thought leadership from the top is a huge asset for a brand. Yet since joining in 2008 Sandberg has been at the heart of Facebook’s evolution from free social media site to multi-billion dollar advertising platform.

Crisis 60

Crisis Policies Corporate Facebook 60

PRSay

JULY 31, 2019

Pew Research says newsroom employment has dropped 25 percent since 2008. She also holds a bachelor’s degree in advertising from the University of Georgia’s Grady College and a certificate in magazine and website publishing from New York University. What’s the state of the journalism profession today, and what does the future hold?

Journalism 121

Journalism Conference Internal International 121

Mark My Words

DECEMBER 29, 2015

However, as the comeback of wolfish investment bankers at Barclays and elsewhere goes to show even a calamity on the scale of the 2008 crash eventually passes into the dusty vaults of memory. Oh to have been a fly on the wall at the annual Christmas mingle between the Labour leadership and the press. A PR success?

Journalism 60

Journalism Wikipedia Film Interviews 60