PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard.

Media Relations 196

Media Relations Trends Media Newspapers 196

Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention. Barnum had a knack for creating buzz.

Publicity 52

Publicity eBook Ethics Resources 52

PRSay

JULY 31, 2019

I’m old-school and so, I look at my own newspaper, The Washington Post , The Wall Street Journal , The New York Times. Pew Research says newsroom employment has dropped 25 percent since 2008. And one reflection I frequently have is, “What are the bastards hiding?” The Washington Post is expanding its investigative reporting team.

Journalism 121

Journalism Conference Internal International 121