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The Four Models of Public Relations

Doctor Spin

There are four models of public relations. In their seminal work, “ Managing Public Relations ,” James Grunig and Todd Hunt (1984) introduced four models of public relations that have since become the most widely cited in academic circles. Model 2: Public Information Model. Model 3: Two-Way Asymmetrical Model.

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The #PRStudChat Community Discusses Mysteries of Media Pitching on September 20th

Deirdre Breakenridge

A former newspaper journalist, Michael has won national and regional awards for news release and feature writing. He has also taught public relations courses at Brigham Young University, where he earlier earned bachelors and master’s degrees in communications with an emphasis in public relations. About Spin Sucks.

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2 Enduring Strategies for These Content-Saturated Times

PRSay

Here are some quick reminders of the techniques that were supposed to “change everything” just during my short career: 2006 — “Bypass the media,” was the watchcry. You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper!

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The Silicon Valley Watcher to publish on PressPage

Presspage

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. In 2006, Foremski published one of his most unforgettable blogs titled Die! He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology.

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Sharpening Skills and Learning New Ones

PRSay

My path to public relations began with a bachelor’s in journalism in 2006. The next year, I became a reporter at a community newspaper where I stayed for five years. I finally felt like I was doing real public relations. I was still investigating when a school PR job opened up in my community.

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Facebook’s Current Woes Symptomatic of Raging Content Saturation

PRSay

But their current struggle is emblematic of a public relations truth that transcends time: There is no channel or platform that will persist as a “silver bullet” long enough for you to make it your career. You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper!

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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

Crain publications try to share stories whenever relevant and I work with my friends in Detroit, Chicago, Canada, Europe, China and elsewhere to ensure we don’t miss anything. Francis de Sales High School in Toledo, Ohio, where I spent four years working on the student newspaper, The Lance , finishing up as editor-in-chief in 1983.