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The #PRStudChat Community Discusses Mysteries of Media Pitching on September 20th

Deirdre Breakenridge

A former newspaper journalist, Michael has won national and regional awards for news release and feature writing. Started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm, Spin Sucks mission is to change the perception people have of the PR industry.

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2 Enduring Strategies for These Content-Saturated Times

PRSay

Here are some quick reminders of the techniques that were supposed to “change everything” just during my short career: 2006 — “Bypass the media,” was the watchcry. You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper!

Strategy 130
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The Silicon Valley Watcher to publish on PressPage

Presspage

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. In 2006, Foremski published one of his most unforgettable blogs titled Die! He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology.

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Sharpening Skills and Learning New Ones

PRSay

My path to public relations began with a bachelor’s in journalism in 2006. The next year, I became a reporter at a community newspaper where I stayed for five years. When my baby was born, I looked for something more flexible and became a private investigator for our county.

Study 109
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Guest Post: When PR Opportunity Knocks…

Deirdre Breakenridge

Newspapers, magazines and radio stations never had those resources to start with. She was appointed a Senior Fellow for the Society for New Communications Research, a new media think tank based in Palo Alto, in 2006. And they expect to use “much more” in the next year. Now every news website needs video.

Video 150
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Facebook’s Current Woes Symptomatic of Raging Content Saturation

PRSay

Here are some quick reminders of the new techniques that were supposed to “change everything” just during my short career: • 2006 — “Bypass the media” was the watch cry. You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper!

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The State of the News Media 2015

Journalistics

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. What other trends are revealed in this year’s installment of the State of News Media?