Sword and the Script

APRIL 6, 2021

Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. However, this month, its agency admitted in writing it pitched this blogger on an announcement using Muck Rack, which, in my opinion, is a competitive product. Articles, blog posts and content picks.

Media 105

Media SEO Analytics Analysis 105

PRSay

MARCH 30, 2018

Here are some quick reminders of the new techniques that were supposed to “change everything” just during my short career: • 2006 — “Bypass the media” was the watch cry. In between, blogging emerged, and more recently podcasting, as a newish channel that made it easier to get new users.

Facebook 66

Facebook Newspapers Google Strategy 66

Ishmael's Corner

SEPTEMBER 30, 2014

Employment in US newsrooms has fallen by a third since 2006, according to the American Society of News Editors, but PR is growing. Then there are the emailed pitches, trying to persuade me to spend time and reporting resources on stories of questionable value to the FT’s readers. . - But here’s a key point left out.

Journalism 150

Journalism Brand Branding Publicity 150

Doctor Spin

APRIL 25, 2023

Tailoring pitches for diverse audiences. Please support my blog by sharing it with other PR- and communication professionals. More specifically, OPM research has primarily focused on two interrelated factors: (1) the timing and goals of perception management activities and (2) specific perception management tactics (Elsbach, 2006).”

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

Doctor Spin

FEBRUARY 22, 2024

While marketing will use paid campaigns to push products or services, public relations will pitch those products or services to journalists (and influencers with journalistic ambitions). Please support my PR blog by sharing it with other communication professionals. Lobbying as Legislative Subsidy. Long Range Planning, 15, 12–21.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Bad Pitch Blog

JANUARY 23, 2007

The Bad Pitch Blog was launched one year ago. Then it became more popular than my first blog. Then the bad pitches started coming in and the posts kept getting the kind of feedback that can fuel a fleet of blogs. After one year, the pitches still suck. So we''re going to celebrate this blog''s birthday.

Pitching 40

Pitching Education Blogging Media Relations 40

Bad Pitch Blog

AUGUST 10, 2007

Here’s the first of several guest posts at The Bad Pitch Blog. There is one vital key to being able to give a great pitch: You have to be able to relate to your audience. Next time you are preparing your pitch, try testing it on someone who has no knowledge of the subject matter.

Pitching 40

Pitching Blogging Media Relations Marketing 40

Bad Pitch Blog

JULY 4, 2006

2006 Stuttgart uploaded by magnetisch Based on the popularity of the last post , I’m linking to a presentation outlining the lifecycle of a media relations pitch. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog' Check out the back story here.

Media Relations 40

Media Relations Pitching Media Blogging 40

Bad Pitch Blog

AUGUST 1, 2006

Shel Holtz forwarded a blanket pitch sent to him that brings several basic lessons to mind. This is one of the lamest pitches I’ve seen in a long time. This is one of the lamest pitches I’ve seen in a long time. Our first episode premiered on February 15th, 2006, and was downloaded over 2000 times.

Pitching 40

Pitching Radio Interviews Writing 40

Bad Pitch Blog

MAY 31, 2006

We''ve started a Bad Pitch Buffet of sorts. Quietly under Google’s radar, COMPANY.com launched on May 16, 2006 disrupting Google’s announcement to be the first and only company to take a slice of the pay-per-click video advertising pie. We are looking to organize marketing blogs into a premium online video advertising channel.

Pitching 40

Pitching Advertising Advertising Video 40

Bad Pitch Blog

JULY 6, 2006

From: Dave Overton Sent: Wednesday, July 05, 2006 12:27 PM To: Beucke, Dan Subject: [NEWMANPR] - Why the demise of Ken Lay? So we find it silly to outline why this particular pitch sucks. And if you don’t know why the pitch sucks after reading it you have bigger problems to deal with--like a freakin’ career change.

Pitching 40

Pitching Leadership Blogging Media Relations 40

Bad Pitch Blog

JUNE 25, 2007

New York Times'' Technology reporter Saul Hansell sent us a worse-than-usual pitch that we have been baffled by. Hansell is editing a tech daily called Bits blog. So anyway, think about this: Now someone who gets pitched EVERYTHING will have an opportunity to say “Look what I have” on his own blog.

Pitching 40

Pitching Enterprise Analysis Data 40

Bad Pitch Blog

MARCH 23, 2006

From: NAME on Behalf Of John James Nicoletti Sent: Tuesday, March 21, 2006 2:50 PM Subject: ANAHEIM MAYOR AND CITY COUNCIL URGE SUPPORT FOR LOCAL AMERICAN IDOL CONTESTANT Please contact me with further questions regarding this release. From there, we''ll remind everyone that a news release does not double as a pitch. Seacrest-style.

Pitching 40

Pitching Wireless Local Newspapers 40

Bad Pitch Blog

MAY 9, 2006

A DC-based communications blog received the latest bad pitch. We’re calling it the Spectre of Doom pitch. This pitch does take nerve. and “US malls” in the same pitch. Where is the call to action in this pitch? Always end pitches with specific next steps that make it easy for its recipient to learn more. -

Pitching 40

Pitching Chemicals System Video 40

Bad Pitch Blog

MARCH 5, 2006

In between his new group blog, Talkshop , and the earSHOT podcast for Edelman, he spoke at last week’s New Comm Forum. Yet he still manages to read and react to bad pitches sent his way. From: EMAIL Sent: Tuesday, February 28, 2006 9:22 AM To: PHIL Subject: Traditional Dating Sites Overshadowed.- Phil Gomes is a busy man.

Pitching 40

Pitching Ethics Local Report 40

Bad Pitch Blog

FEBRUARY 28, 2006

Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. No two suck alike.

Pitching 40

Pitching Automotive Engineering System 40

Bad Pitch Blog

DECEMBER 18, 2006

The Bad Pitch Blog is awarding Glinda, our good pitch badge of honor, to The Morris + King Company for turning ProfNet’s value add into a publicity opp for their firm. Nov 17, 2006 05:00 PM 1. Nov 01, 2006 12:11 PM EST(America/New_York) -- Here’s why it’s smart. This will get pickup on PR blogs and the trades.

Creativity 40

Creativity Pitching Fashion Education 40

Bad Pitch Blog

JANUARY 27, 2007

Minneapolis Star Tribune columnist Randy Salas has sent us two bad pitches. In keeping with the pitch style above, we’ll help Randy put some meat on these bones. Unfortunately the person that wrote this pitch will probably try and work the “poor taste” line into future pitches. This lengthy one reflects on recent E.

Pitching 40

Pitching Report Interviews Course 40

Bad Pitch Blog

NOVEMBER 2, 2007

But Seth Godin brings us the bottom line on mass pitching. Seth Godin at Gel 2006 uploaded by Mark Hurst tags | public relations | PR | media relations | good pitch | bad pitch | bad pitch blog | Seth Godin' OK, the Chris Anderson post has been covered, hashed out, rehashed and gotten stupid , er, ugly.

Fashion 40

Fashion Pitching Media Relations Blogging 40

Bad Pitch Blog

NOVEMBER 3, 2008

We were cleaning out the archives and found our back story –- how the Bad Pitch blog was born. Cue squiggly lines and narrator’s voice… - The seeds for the Bad Pitch Blog were planted in 1995 when the book “Toxic Sludge is Good for You,” used some specific events to discredit the entire public relations industry.

Pitching 40

Pitching Media Relations Blogging Survey 40

Bad Pitch Blog

AUGUST 15, 2006

Date: Tue, 15 Aug 2006 15:54:22 -0400 To: prblog@yahoo.com From: " AGENCY " AGENCY@AGENCYNAME.com > Subject: News: NAME Joins AGENCY NEWS FOR IMMEDIATE RELEASE CONTACT: FLACK NAME FLACK PHONE FLACK EMAIL NAME Joins AGENCY BETHESDA, MD- August 15, 2006- NAME has joined Bethesda, MD-based AGENCY as an Account Executive and Copy Writer.

Advertising 40

Advertising Advertising Pitching Newspapers 40

Bad Pitch Blog

SEPTEMBER 19, 2006

As a public (PR) service I’m suggesting an ideal tactic for CEOs of the world who do not see the value in a blog or are too good or busy for a blog, but definitely want (need) to reach online audiences. Rather than sending a bad pitch (or a good pitch that results in a bad interview), there is BlogTalkRadio.

Radio 40

Radio Interviews Pitching Blogging 40

Bad Pitch Blog

JUNE 5, 2006

HWH Public Relations/New Media gets the distinction of being the first agency, in its entirety, to be out-ed by the Bad Pitch blog. It took five emails from one agency, despite my request to Michael Ingalls to only send me news relevant to my blog''s focus. available on April 7, 2006 - substantially less than other registrars.

Publicity 40

Publicity Wireless Web Pitching 40

Bad Pitch Blog

JANUARY 2, 2007

Talk about the worst pitch in agent-hood. As today is Gerald Ford''s burial and the markets are closed and it''s a down day in DC and most of the country, I wanted to reprint the following from my pals at MediaBistro. A gun didn''t kill him so let''s celebrate with a book.

Pitching 40

Pitching Blogging Marketing 40

Karen Freberg

MAY 19, 2017

I was pitching the media for our fashion and consumer clients. I was doing research on blogs and outlets we would reach out to about our clients. My blogging skills were emphasized in South Africa tremendously. This was pretty much my entire experience working in PR. I was not an intern that just made copies or got coffee.

Local 40

Local Fashion Travel Transportation 40

Bad Pitch Blog

JUNE 10, 2007

Here’s a great example of the need to qualify a media list before sending out the pitch. On September 25, 2006, CLIENT was placed in the number 9 position on the CITY Business Journal’s List of Fastest-Growing Private Companies, with a revenue growth of 311 percent since 2003. Think again. Some colleges are Greek-free.

Pitching 40

Pitching Energy Newspapers Education 40

Bad Pitch Blog

JUNE 19, 2006

Just when you thought we were all Bad, here''s Glinda the Good Pitch. Glinda is a badge of honor bestowed on some of the good pitches we get. Instead the Gold Group helped Oxfam capitalize on a unique donation from actress Keira Knightley—a Vera Wang dress she wore to the 2006 Oscars. BPB: What was your social media angle/pitch?

Media Relations 40

Media Relations Social Media Media Case Study 40

Bad Pitch Blog

JULY 7, 2006

We were dealt into the next bad pitch by an anonymous member of the news media. So we edited the pitch to keep the media outlet’s identity anonymous instead of the person pitching it. I had to forward this pitch to you. All the best, Charlie Bernard - Hmm, this pitch is a tricky one. So WHY does it suck?

Pitching 40

Pitching Web Analysis Industry 40

Bad Pitch Blog

APRIL 9, 2006

Your first introduction of a client to the media should not necessarily even be a pitch (there are always exceptions). Yeah, the Bad Pitch blog is always telling everyone to hurry up and wait. But keep in mind that heeding our mantra drastically cuts down the cycle time of your first, second and third pitch.

Media Relations 40

Media Relations Media Pitching Small Business 40

Bad Pitch Blog

APRIL 2, 2007

In 2006, over 17 million COMPANY savings offers were mailed to consumers through the familiar blue Valpak envelope. stuffed / spikes uploaded by chutney bannister tags public relations PR media relations media good pitch bad pitch bad pitch blog'

Local 40

Local Pitching Advertising Advertising 40

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. One publication or blog you read regularly is… Michael Brenner’s Marketing Insider. You don’t need to be a big shot so send us a pitch ! 1) What has changed the most about marketing over the course of your career?

Marketing 62

Marketing B2B Print Technology 62

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. Enlightened Self-Interest: The Pitch Email. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature.

Communications 81

Communications How To Blogging Content Marketing 81

Bad Pitch Blog

APRIL 26, 2006

This pitch might remind you of Sex in the City. It reminds the Bad Pitch blog of Clueless. From: NAME Sent: Tuesday, April 25, 2006 7:09 PM To: FRIEND of BPB Subject: Long time no see Hi, I''m just getting around to organizing all of the business cards and contacts that I''ve collected since Thanksgiving 2005.

Pitching 40

Pitching Real Estate Fashion Film 40

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

Bad Pitch Blog

OCTOBER 20, 2006

Let’s review his lame pitching to date. Date: Thursday, October 5, 2006 11:14:19 AM Subject: LEADING NEW YORK REAL ESTATE FIRM LAUNCHES BRAND-NEW WEB SITE FENWICK KEATS GOODSTEIN LAUNCHES NEW WEB SITE User-Friendly Site Features Posting of New Listings in Real-Time plus Comprehensive Apartment Search Data Base - User-friendly AND real-time?

Real Estate 40

Real Estate Pitching Web Enterprise 40

Bad Pitch Blog

MAY 4, 2006

tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | news release | Bradgelina | American Idol' Before you start your next media relations campaign, take the time to learn more about the facts behind the figures.

Survey 40

Survey Pitching Media Relations Google 40