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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.

Handbook 190
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Behind the Headlines With Lynda Fernandez

Cision

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. In 2005, I was hired by the former Realtor Association of Greater Miami and the Beaches.

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Why the APR Has a Great ROI

PRSay

I’m a huge advocate of the Accreditation in Public Relations (APR) program, and it’s not hard to figure out why. Then I Advanced through my Panel Presentation and progressed to the Examination for Accreditation in Public Relations. The process took about six months and I successfully passed the Examination in 2005.

Local 144
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Behind the Headlines with Eliot Harrison

Cision

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. Congratulations on your new role as agency president of MCS Healthcare Public Relations!

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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. There was a public outcry. Newhouse School of Public Communications.

Sports 60
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Partner with a local influencer to promote your business on social media. Write a guest blog post for a popular industry publication or website. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company. Suggested Reading Michelli, J.

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R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of “Spin”

MaccaPR

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. In our profession of public relations, the word "spin" connotes deception, obfuscation, misdirection and other smoke and mirrors tactics to hide the truth. Source: PRNewser ).

Ethics 133