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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. Daily newspaper circulation in the United States has fallen from its height of 61.8 million in 1974 to 24.3 million in 2020, according to Pew Research Center.

Handbook 191
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Behind the Headlines With Lynda Fernandez

Cision

After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate. In 2005, I was hired by the former Realtor Association of Greater Miami and the Beaches. How did you get your start in PR? What are some of the biggest PR challenges brands face today?

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Why the APR Has a Great ROI

PRSay

The process took about six months and I successfully passed the Examination in 2005. So much so, I became the APR chair of my local Chapter, served on the PRSA Accreditation Marketing Committee and chaired the campaign to celebrate the 50th anniversary of the APR in 2014. Now I’m an evangelist for the APR.

Local 145
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Behind the Headlines with Eliot Harrison

Cision

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. They are critical to helping us recognize our consumers’ needs, understand the holistic industry trends, and incorporate thought leadership and technology.

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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

You were the Associate Athletic Director for External Affairs at Syracuse University from 1995-2005. The founding director of SU’s sport management program, Veley joined the Falk College in 2005 as department chair and was named professor of practice the following year.

Sports 60
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Partner with a local influencer to promote your business on social media. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company. Offer free consultations or advice sessions to potential customers. Suggested Reading Michelli, J. McGraw-Hill Education.

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I still love you PRSA–even though I’m no longer a member

Communications Conversations

MIMA has this programming market completely cornered locally. I then pursued my APR and was accredited in 2005. * In 2008, I accepted a position as secretary on the executive leadership team. For me, MIMA just made sense–for a number of different reasons: 1–Learning. No one comes close. Ask anyone.

Meeting 60