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CSR Trends for PR and Media Relations Professionals

Cision

In 2001, France was one of the first countries to require CSR reporting, though initial compliance was low. Many major employers, including some of the largest Silicon Valley technology companies, started to offer benefits for same-sex partners and other support for LGBTQ causes, in the 1990s and 2000s.

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Meet the Media: Josh Fisher, Executive Editor or FleetOwner

Bianchi Biz Blog

My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. Can you tell us what types of stories, trends or issues are on your radar now? What story or stories are you most proud of?

Meeting 94
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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated.

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The Top 10 PR Tech Vendors by Familiarity and Favorability

Sword and the Script

Yet when PR pros were asked an optional question about which communications technology vendors they viewed as most familiar and favorable, the press release vendors came out at top of the list of top 10. Clearly, there is a need for PR professionals to have access to better coverage of technology companies in the communications space.

Survey 71
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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

This year’s GIFT report does show that the situation is improving as the Institute of Practitioners in Advertising recommissioned a survey of equity analysts originally undertaken in 2001 to analyse if opinions over the impact of brands has changed and whether intangible assets should be included in annual reports.

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Meet the Media: John Baxter, Freelance Writer

Bianchi Biz Blog

Can you tell us what types of stories, trends or issues are on your radar now? I attended a symposium at the Engine Research Center, at the University of Wisconsin in Madison two summers ago entitled Technologies to Meet Ultra-Low NOx Standards, which should supply an excellent background for that article.

Meeting 65
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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. Anything is Easy if You Try Hard Enough. The newsletter is available online at www.nedsjotw.com.

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