Remove 2001 Remove Creativity Remove Technology Remove Trends
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CSR Trends for PR and Media Relations Professionals

Cision

In 2001, France was one of the first countries to require CSR reporting, though initial compliance was low. Many major employers, including some of the largest Silicon Valley technology companies, started to offer benefits for same-sex partners and other support for LGBTQ causes, in the 1990s and 2000s.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated.

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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. The table below clearly shows for equity analysts the importance of brands in financial decisions and reporting has increased significantly since 2001. You can’t just create or build it.

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. Creative Commons CC0. Anything is Easy if You Try Hard Enough. Image: Jason Rosewell via Unsplash.

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. The digital world is changing so fast and the intersection of technologies is disrupting business as usual.

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The 5Ps of Marketing Artificial Intelligence

PR 20/20

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. The accelerated funding helps these companies invest in the talent and technology needed to make their software smarter.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

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