Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Each category breaks out vendors alphabetically. All-in-one PR software incumbents. Resources: newsroom , company blog , Bulldog Reporter , news search. It’s brilliant.

Technology 92

Technology Software Resources Pitching 92

Mindful Marketing

MAY 22, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing While Ukrainians mourn their war dead and Buffalo residents grieve victims of a hate crime, a guy in New York cries foul because his hamburgers aren’t bigger. ” Subscribe to Mindful Matters blog.

Consumer 105

Consumer Advertising Advertising Corporate 105

ImPRessions - Crenshaw Communications

APRIL 3, 2019

iPhone sales started slowing several years ago, but no one seemed to mind or even notice much because prices kept going up, preserving profitability. In fact, 10 years is an amazing run in a category where change is rapid and commoditization is pretty much inevitable. Until recently, that is.

Wireless 156

Wireless Privacy Engineering Reputation 156

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Product reviews on platforms like YouTube, social media platforms, or blogs. If you answered yes, you’d be wrong! Product roundups by other content creators.

Media 97

Media Nonprofit Pitching Analytics 97

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. When PR is Better Than Marketing Spin Academy | Online PR Courses What Public Relations Does for an Organisation Suppose you’re running a business and wish to be top-of-mind and sell more products and services.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Why youth engagement matters? . We’ve all heard the saying, “Youth are the leaders of today.” Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Mindful Marketing

OCTOBER 19, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Bobby hastily opens his Happy Meal box, tossing the chicken nuggets and fries aside to find the special toy tucked inside. ” ​ Subscribe to Mindful Matters blog.

Apparel 103

Apparel Sports Construction Resources 103

Mindful Marketing

NOVEMBER 6, 2022

Most of us are all too familiar with fake news , clickbait , and other forms of deceptive communication that cross our paths dozens of times a day. Ensure no harm: Not all digitally altered content is created equal. My analysis is biased, but I would put my telephone pole removal example in the harmless category.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Mindful Marketing

AUGUST 13, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing There was a time when only celebrities and aspiring actors were spokespeople. She’s also a very good lacrosse player, e.g., first team All-Conference, first team All-Region, third team All-American.

Pharmaceuticals 75

Pharmaceuticals Advertising Advertising Consumer 75

Mindful Marketing

AUGUST 27, 2022

Most of us are familiar with the risks of excessive alcohol consumption , which can lead to everything from disease (heart, liver), to poor mental health (depression, dementia), to social problems (broken relationships, unemployment), to DUI accidents (serious injury, death), all of which enact high financial and other costs on a country.

Advertising 82

Advertising Advertising Government Consumer 82

Solo PR Pro

MARCH 29, 2022

For you to get the most life out of your business, you must ensure that all the parts stay in tip-top shape, and for Solo PR Pros, that means investing in your professional development. The regular replenishing of our minds, keeping up with industry trends, and learning new skills is essential to the success of our business.

Conference 80

Conference Reddit Local Course 80

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

APRIL 23, 2019

In funding PR, size matters. With that in mind, funding storytelling should go beyond “we are expanding our sales and customer support teams,” to include details on technology innovations and growth (e.g., For example, Mashable, GigaOm, Pandodaily, CNET, and TheNextWeb all used to cover B2B funding.

How To 149

How To B2B Pitching Storytelling 149

ImPRessions - Crenshaw Communications

MAY 1, 2018

Others may share insight about category trends or offer an informed opinion about a burning industry issue. For more technical material, the team may need a “mind dump” from the subject-matter expert, or they may choose to tap a technical writer. Be sure to attribute all information you get from other sources.

B2B 147

B2B Leadership Customer Service eBook 147

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? NLP is more prevalent than you might realize—Alexa, Siri, and Google voice assistants all leverage NLP. Google continuously updates its algorithms to rank blog posts and web pages. Consider these seven techniques: 1.

SEO 93

SEO Strategy Google Engineering 93

Mindful Marketing

OCTOBER 31, 2020

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing In thousands of ads each day, companies consistently focus on themselves, rarely mentioning competitors, let alone firing a direct shot at one. We need to vote against such “ Single-Minded Marketing.”

Advertising 85

Advertising Advertising Ethics Government 85

ImPRessions - Crenshaw Communications

APRIL 11, 2017

It goes against all the instincts of a public relations specialist to turn down a media opportunity. Despite the adage that all PR is good PR, there are situations where the disadvantages of speaking to a reporter far outweigh the advantages. Some are nervous or defensive, or they may not be familiar with the matter.

Interviews 160

Interviews Media Local Privacy 160

Mindful Marketing

AUGUST 10, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Of all the dangers facing the United States—natural disasters, terrorism, racism, a global pandemic—who would have thought a social media app would be mentioned among them? Subscribe to Mindful Matters blog.

Video 106

Video Social Media Creativity Mobile 106

Mindful Marketing

JUNE 1, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Girl Scout: “Is this [lemonade] made from real lemons?” It’s not surprising that the beef and dairy industries want to preserve exclusivity for their product category names. ” Subscribe to Mindful Matters blog.

Consumer 55

Consumer Industry Education Marketing 55

Mindful Marketing

JUNE 19, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We used to only have to worry about the feelings of people. Now we need to be careful not to offend a brand-new category of ‘beings’—machines. Learn more about the Mindful Matrix.

Comparison 65

Comparison Technology Google Engineering 65

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 104

Blogging Survey B2B Analysis 104

Buzzstream

MAY 30, 2018

Maybe with the intention of getting a backlink from their blog, or maybe collaborating with them for marketing purposes. We’ve seen it all too often before. No matter how brilliant you think your pitch is, you don’t hear back from influencers. Influencer marketing is all about engaging people organically. So, what gives?

Pitching 105

Pitching Ethics YouTube Travel 105

Mindful Marketing

MARCH 12, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing February’s Black History Month was an important reminder of the impactful roles people of color have played in our world. ” Subscribe to Mindful Matters blog.

Film 74

Film Television Examples Analysis 74

Mindful Marketing

FEBRUARY 28, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A teenage football player’s verbal hits on an MVP NFL quarterback led amateur and professional sports analysts alike to call a personal foul. ‘Who taught the young man to talk that way?’

Sports 70

Sports YouTube Television Viral 70

Practical Law Construction

MAY 6, 2020

In this blog I look at that guidance and conclude that, despite my initial optimism, a number of BUK’s recommendations actually do represent material departures from current market practice that clients may struggle to get on board with.

Insurance 52

Insurance Insurance Construction Blogging 52

Doctor Spin

FEBRUARY 22, 2024

Continue reading Suppose you’re running a business and wish to be top-of-mind and sell more products and services. Journalists (and influencers with journalistic ambitions) fall into this category. link] Not all online traffic is paid for by ads. In such situations, pausing all marketing campaigns is often a good idea.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. Then, you have a slew of blogs created by agencies and vendors. I read news sites. And bold thinking.

Social Media 60

Social Media Blogging How To Media 60

Sword and the Script

NOVEMBER 5, 2016

So writes Jason Miller of LinkedIn in a piece for the Marketing Solutions EMEA blog titled: It’s time to stop blaming content for your content marketing problems. He tackles the notion that “content marketing is up 300% but only 5% of it matters.”. “No Many businesses generate a lot of content – and blast it all over the web.

Content Marketing 60

Content Marketing B2B Web Small Business 60

Mindful Marketing

JUNE 14, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Eric, a friend of mine who happens to be a CPA, realized he was running low on string for his grass trimmer, so he went shopping where he’d purchased the product before—Amazon. Subscribe to Mindful Matters blog.

Retail 55

Retail Consumer Software Web 55

Prohibition

MARCH 16, 2020

With that in mind, here’s selection of some of our favourite Leeds based influencers. Her Instagram feed features all the latest trends, including clothes and accessories. She is also veggie and cruelty free and is often found sharing new make-up and skincare products that fit within these categories. Jem (briarroseandme).

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

With that in mind, here’s selection of some of our favourite Leeds based influencers. Her Instagram feed features all the latest trends, including clothes and accessories. She is also veggie and cruelty free and is often found sharing new make-up and skincare products that fit within these categories. Jem (briarroseandme).

Fashion 62

Fashion Instagram Travel Trends 62

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

AUGUST 6, 2019

It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away! Best of all, it’s free with registration. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

MAY 3, 2016

Those are all respectable objectives, but webinars can also help B2B marketers solve their biggest content marketing challenge : producing engaging content. Webinars often fall into this category too. At the end of it all, after a mad dash over 3-4 weeks, the webinar is forgotten. Drive registrations for the nurture stream.

B2B 60

B2B Content Marketing Web Blogging 60

Prohibition

AUGUST 19, 2022

With that in mind, how can your business or brand possibly not consider Facebook advertising? First of all, if you don’t have one already, you’ll have to set up your ad account using Facebook Ads Manager, a tool that lets you create all your Facebook ads. Broadly speaking, ads can be organised into three categories.

Advertising 62

Advertising Advertising Facebook Video 62

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170