5W PR

FEBRUARY 22, 2023

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. You can use both traditional offline PR methods as well as online marketing. Press releases are probably the best known PR technique of all. What is a Product Launch Strategy?

Strategy 88

Strategy Product Launch Brand Branding 88

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

DECEMBER 18, 2019

If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. You can use both traditional offline PR methods as well as online marketing. Press Releases. Press releases are probably the best known PR technique of all. Live Events.

Strategy 133

Strategy Marketing Trade Shows Video 133

PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 118

Film Marketing Sports Hotels 118

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Agility PR Solutions

JULY 27, 2022

B2B marketers are pressed more than ever to attract, engage and retain customers, given the challenges of the pandemic, inflation and economic uncertainty. To become more relevant in a crowded marketplace, many marketers have turned to influencer marketing.

B2B 108

B2B Marketing Publicity 108

Agility PR Solutions

JUNE 5, 2023

The more you know about your rivals, the more you […] The post 3 ways a well-written press release can help market your business appeared first on Agility PR Solutions. If you’re not aware of your competitors, then it’s time to look more closely at them, even though that might not be a comfortable thing to do.

Marketing 85

Marketing Publicity 85

PRSay

MAY 30, 2023

In the past, multicultural marketing and brand purpose were often siloed within organizations. We see multiracialism and a commitment by brands to stand up and act versus just speaking about meaningful types of change being demanded by consumers on issues that matter most to them like mental health and food insecurity.

Data 100

Data Marketing Survey Consumer 100

Agility PR Solutions

AUGUST 23, 2023

Whether opinions or stories are on social media, in the press, or pasted online for the world to see, it has always mattered to businesses.

Reputation 78

Reputation Strategy How To Marketing 78

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. We had to develop the system to easily diagnose what worked and what did not work about an advertising campaign.

Communications 186

Communications Marketing System Measurement 186

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. It is also comfortable for most marketing professionals because they can still control it completely.

Advertising 195

Advertising Advertising Marketing How To 195

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. At a point in time, we started worrying about integration and how we integrate what we do for our clients.

Banking 199

Banking Marketing Measurement Leadership 199

Beyond PR

MAY 15, 2017

I find that a lot of business owners have a skewed idea about what a press release can do for them. They either think that by publishing it, top-tier journalists will see it and instantly want to write about them. There are news aggregators and RSS feeds on thousands of websites that display press release titles like yours.

Analytics 52

Analytics Small Business Writing Report 52

Remote PR Jobs

NOVEMBER 8, 2022

Here are the different ways that Public Relations can support your business development, sales, marketing, and engineering plans. Creating a positive reputation for your brand can open the door to new opportunities with press and media, as well as adjacent opportunities within your industry. Business Development. Engineering.

Case Study 230

Case Study Engineering SEO Reputation 230

Business Wire

MAY 11, 2017

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years. The only question now is how far will marketing and PR grow together.

Study 216

Study Marketing Journalism Advertising 216

Agility PR Solutions

JANUARY 31, 2023

And although the pandemic-era’s pressing issues seem to be under control, 2023 is set to bring about more economic-driven […] The post With economy unstable, retail marketers prioritize retention, CX and pulling back on social in 2023 appeared first on Agility PR Solutions.

Retail 78

Retail Marketing Trends Publicity 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

A priority press briefing — in an empty room. The pandemic shutdown was awful in many ways, but at least we didn’t have to worry about attendance at press events. As any PR person knows, you should be judicious about media events. Here are some of our scariest PR agency tales. What can you do?

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

A priority press briefing — in an empty room. The pandemic shutdown was awful in many ways, but at least we didn’t have to worry about attendance at press events. As any PR person knows, you should be judicious about media events. Here are some of our scariest PR agency tales. What can you do?

Agency 227

Agency Television Radio Pitching 227

Prohibition

OCTOBER 2, 2023

Struggling to make your B2B marketing ‘sexy’? In our latest podcast episode, we have the pleasure of discussing this topic with seasoned growth marketing specialist, Tom Basgil. It’s one of the biggest struggles facing marketing directors today, with over 19% of marketers saying its their biggest hurdle.

B2B 77

B2B Trends Strategy Marketing 77

PRSay

JUNE 9, 2021

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. The answer to whether Publicis Groupe is civilly liable for their marketing activities is probably ‘no.’”. Custin said.

Crisis 164

Crisis Ethics Publicity Marketing 164

Presspage

APRIL 11, 2024

To keep up the momentum for the next 15, the founders look back on the early days, talk about how far the company has come and give us a preview of what's in store for the future. Recognizing the market’s needs Presspage’s story started almost by accident. Last year, the Presspage team celebrated its 15-year anniversary.

Enterprise 117

Enterprise Automotive Company Airlines 117

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. A press release is not public relations. So, where did this idea – that martech is marketing – originate. When he published that idea, I asked him about in the comments section (which you should read in context ). Martech is not marketing.

Marketing 103

Marketing Comparison Enterprise Technology 103

Prohibition

MAY 5, 2023

The great thing about Reactive PR is it’s reactive to the current news agenda, so there might be a lot of people talking about a story, but not necessarily a lot of content about it due to its freshness. It is also a quick win when it comes to marketing.

Strategy 62

Strategy Marketing Viral B2C 62

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 105

B2B Survey Pitching Software 105

ImPRessions - Crenshaw Communications

JUNE 3, 2021

I’ve been able to use my content skills for press releases and bylined article drafts. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. When I sit in on client meetings, oftentimes I hear about upcoming press releases that will be “under embargo.”

Journalism 344

Journalism Internal International Pitching 344

PR for Anyone

AUGUST 11, 2021

The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. ” He still gushes about that. Here’s a video I did recently about personalizing the pitch: Sending a Press Release? ” The answer is no. You want to show the journalist some love.

Pitching 223

Pitching Media Television How To 223

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. What is the metaverse?

Brand 116

Brand Branding Fashion Marketing 116

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

In the PR world, press releases are our bread and butter. However, in the age of the 24/7 digital news cycle, the role of the press release is up for debate — and some consider them obsolete. But a press release is only as good as its distribution. But are they really? They’re here to stay. What is newswire distribution?

SEO 279

SEO Print Financial Product Launch 279

5W PR

MARCH 26, 2024

It’s not just about pumping out press releases. It’s about cutting through the chatter and grabbing the attention of the right people. Undertake market research to pinpoint their pain points and craft the communication to tackle these issues head-on.

B2B 78

B2B Strategy Communications Case Study 78

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. The social media marketer didn’t even have access to social media channels. Access was strictly reserved to a privileged few.

Marketing 85

Marketing Guidelines Social Media Conference 85

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Thought leadership can very easily go hand-in-hand with press releases and media placement, bringing together three main elements of PR programs. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. . PR opportunities. Great company.

Leadership 295

Leadership Industry Conference Trade Shows 295

Newsfile

MARCH 14, 2024

Melissa Strle Do you ever wonder where exactly your press release goes? Many people wonder how press release distribution channels work. Some channels like Apple News, Business Insider and Associated Press (AP) are accessible to the general public and openly display press releases for anyone to view.

Financial 52

Financial Education Analysis Analytics 52

Beyond PR

MAY 10, 2016

If you’re like me, it doesn’t matter how many press releases you’ve written or how many templates or tricks you have to make the process faster, every release starts with a fresh slate and a lot of questions. From “What am I writing about again?” Who cares about my press release’s story? Why should people care?

Writing 40

Writing Local Exercises Internal 40

Shift Communications

DECEMBER 12, 2022

A Q&A on Wedderspoon’s Market Takeover with Taylor Gallagher, Account Director, Consumer Team. So, Wedderspoon brought on SHIFT to help differentiate it and takeover the market during a key push period of cold and flu season. Give us the 1,000-foot view of the campaign? We have amazing clients in the Wedderspoon team.

Marketing 78

Marketing Mobile System Instagram 78

5W PR

SEPTEMBER 28, 2023

The return of experiential marketing is a happy one as experiences are crucial to the bottom line for certain industries. There are categories–like beauty – where consumers rely heavily on seeing real-time results before buying, and experiential marketing makes all the difference. What does this tell us?

Marketing 78

Marketing Education Consumer Social Media 78