Turning Passive Audiences into Brand Evangelists
JANUARY 10, 2017
The good news is your brand evangelists cost much less than your latest ad campaign. The post Turning Passive Audiences into Brand Evangelists appeared first on Spin Sucks. Related Stories Find Brand Clarity With Four Identity Fixes Who is Best to Execute Millennial Marketing? Three Myths and Facts About Using Data in B2B Marketing. The Answer is Obvious.
A New Brand: Seven Things to Consider Now
JULY 11, 2016
Want a successful brand? Particularly with new brands, you must make many decisions now that determine growth, categorization, messaging, and more. The post A New Brand: Seven Things to Consider Now appeared first on Spin Sucks. Patrick Cole has more.
Top 10 Digital Branding & Marketing Trends for 2017
DECEMBER 2, 2016
Here are the Top Digital Branding & Marketing Trends for 2017 to watch for. The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you. Cognitive insights derived from advanced analytics will help marketers better understand and predict digital behavior. Use it or lose it.
What’s YOUR Personal Brand? How (and Why) You Should Create One
OCTOBER 6, 2016
We’re the experts on developing brands for clients, but we often forget to do it for ourselves. Here is Dana Kaye on the importance of a personal brand. She issues a challenge to create your tagline and brand summary right this second. The post What’s YOUR Personal Brand? Related Stories A New Brand: Seven Things to Consider Now Boost Sponsorship Revenue with these Five Strategies How Experiential Marketing Can Take Your Brand to the Next Level. Can you do it. How (and Why) You Should Create One appeared first on Spin Sucks.
How Experiential Marketing Can Take Your Brand to the Next Level
AUGUST 3, 2016
Experiential marketing creates brand experiences for your target audience. It immerses people in a physical experience, which can elevate your brand to another level. Let's look at brands that practice experiential marketing. The post How Experiential Marketing Can Take Your Brand to the Next Level appeared first on Spin Sucks.
The Minimalist Approach to Brand Storytelling
JULY 6, 2015
Brand storytelling. While it continues to be a hot marketing buzzword of the moment, when we look around at examples we find only a select group of brands really do it effectively. Don’t get me wrong, a ton of brands tell fantastic stories about themselves. So the ultimate question then becomes: Is your brand story inclusive or exclusive to your consumer?
People Love Your Brand, So Why Are Your Testimonials Terrible?
FEBRUARY 7, 2017
Your brand gets lots of customer love on social, but your solicited customer testimonials are terrible. Why aren’t your PR and marketing teams capturing that same enthusiasm and love for your brand when they sit down with your customers? The post People Love Your Brand, So Why Are Your Testimonials Terrible? do your customers profess their love for your brand?
Give Your Food and Beverage Brand a Face People Can Trust with Influencer Marketing
DECEMBER 6, 2016
When it comes to influencer marketing, food and beverage brands are beginning to step away from big stars in favor of a different track. There’s no denying celebrities’ wide-following and trend-boosting power, but brands seeking a wellness halo are increasingly turning to influential food and lifestyle bloggers instead. Choosing Your Brand’s Perfect Health Guru.
How to Find Time to Make Marketing Your Small Business a Priority
MARCH 8, 2017
One of the most difficult things small business owners face is marketing their business. Where do you find the time to focus on marketing your small business? The post How to Find Time to Make Marketing Your Small Business a Priority appeared first on Spin Sucks. This is especially true as the business begins to grow. Zachary Evans has some tips.
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
The Influential Marketing Blog
DECEMBER 9, 2016
Join my email list to receive a curated collection of the most under appreciated marketing stories of the week and useful insights every Thursday! . 2017 Marketing & Social Media Trends. Loveable Unperfection – More brands and creators intentionally focus on imperfections, flaws and personality to make their products and experiences more human, believable and desirable.
Brand Consistency Engages Employees and Creates Loyalty
JANUARY 6, 2015
If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. The truth is that every instance of a company’s communication with external subjects—from clients and employees to partners and investors—should emulate the brand’s primary values. Establish a Brand Consistency Team.
How to Ignite Your Brand Ambassadors
APRIL 20, 2015
After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. That’s what you’ll get if you set up a brand ambassador program. ” So I dug into the archives at OPENForum and f ound this article I wrote on the topic after the book was published and we completely our brand ambassador program. Open application process.
Beyond SEO: The Power of Brand Building
JANUARY 13, 2015
You’ll know you’ve truly succeeded as a content marketer when people recognize your brand as synonymous with your products or services instead of searching for what it is you sell and falling on your website in the first page of Google results. But once you’ve hit that goal, turn your attention to brand building. Keep in mind, brand building takes time.
Social Media Marketing: Top 100 Influencers and Brands
SEPTEMBER 16, 2015
Thus were born bands and artists who gained fame solely due to MySpace marketing (Arctic Monkeys, Drop, Dead, Gorgeous and Jeferee Star, for example). Social media marketing is the process of using various social media platforms to generate interest and eventually turn this interest into a customer base. The modern marketer needs to be a marketing ninja geek.”. GIMME!
What is Brand Journalism?
JANUARY 21, 2016
What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. The difference between brand journalism and content marketing isn’t to be found in outputs. Brand journalism’s goals are to: Build awareness and affinity; Set the context for follow-up brand messaging (retargeting); and.
Looking Back at Weird 90s Marketing
APRIL 18, 2016
With the incredibly vast amount of data, as well as innovative new tools such as virtual reality, today's marketing is very different from the '90s. However, there are many lessons marketers can learn from '90s marketing. The post Looking Back at Weird 90s Marketing appeared first on Spin Sucks.
What College Football Teaches Us About Brand Development
OCTOBER 5, 2015
In 1997, when Phil Knight challenged a Nike design team to tackle brand development for the University of Oregon, little did he know he had also unofficially launched a new and very profitable division of Nike. Now 18 years and countless rebrands later, college football and athletic departments across the country are turning to Nike to lead their brand development.
The Importance of Music In Marketing Campaigns
JULY 20, 2016
Music in marketing has the power to move an audience in ways other mediums can’t. The post The Importance of Music In Marketing Campaigns appeared first on Spin Sucks. Related Stories Experiential Marketing Needs to Get Social How to Stay on Top of Online Marketing While Traveling A New Brand: Seven Things to Consider Now. Eddie Newquist has more.
Three Approaches to Effective Brand Storytelling
FEBRUARY 24, 2015
Because understanding how it works is crucial to effective brand storytelling. And this tendency is what fuels effective brand storytelling and content marketing. Brand Storytelling is Framing One of the most important parts of effective communication is understanding the concept of frames. Here again, relate this back to message development and brand outreach.
Four Steps to Create Your Personal Brand
JUNE 20, 2012
The discussion around personal branding seems to be one that happens a lot. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you need to have a personal brand? Your Personal Brand. Is it to grow a business? Get a book deal? Get paid to speak? Get your first job out of school?
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. Because there is so much out there, a backlash around content marketing is building. And, when they realize it’s really bad, they’ll decide content marketing doesn’t work—instead of realizing they’re terrible at executing the tactic. Brand journalism.
Which Brand Storytelling Persona are You?
JULY 5, 2016
The type of relationship you have with your consumer should determine the nature of your content and brand storytelling strategy. The post Which Brand Storytelling Persona are You? Comments Comments Related Stories Four Elements of Successful Brand Storytelling Determine the Right Metrics for Your Content Marketing Content Creation Through Excavation.
Three Myths and Facts About Using Data in B2B Marketing
DECEMBER 28, 2016
There’s a lot of misinformation out there about the power of data in B2B marketing. Marketers perusing the internet may find one source saying that “big data” is the key to converting their most stubborn leads into qualified prospects. Bob Murphy looks to dispel some common myths about the uses and misuses of data in B2B marketing.
Sustainability: Top 100 Influencers and Brands
MARCH 2, 2016
The results of any mapping can be read differently, but we take note of her emphasis on the power of an individual’s social media activity as complement to authentic brand engagement on the topic. At Onalytica we were keen to see which Sustainability brands and individuals were leading the online discussion. TOP 100 BRANDS. Sustainable Brands. TOP 100 INDIVIDUALS.
Digital Marketing 2016: Top 100 Influencers and Brands
APRIL 20, 2016
The internet has drastically changed how consumers behave and how businesses market their products and services. Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies. “There is an elephant in the room for many digital marketers.
4 Employer Brands that Get Social Media Marketing
MARCH 5, 2015
A couple weeks ago, I wrote a post about why so many Employer Brands continue to struggle with social media. As I researched these Employer Brands, I noticed a number of brands (big brands, mind you) making some fairly common missteps when it came to how they used social media. Paul said: “Recruiting tends to be under HR and not Marketing. Microsoft.
How Tweetchats Boost Your Brand
JULY 15, 2015
Tweetchats are fabulous for branding because you become known in your industry as the leader for the topic that you host your chats on. She’s successfully branded herself as the SmallBizLady as a result. Tweetchats are just one more tool in your shed to help you better connect with customers and leads, as well as brand your company online. You Become an Instant Thought Leader.
Why Content Marketing Fails
MAY 27, 2015
Before I talk about why content marketing fails, I want to talk about Barbie. All that said, I’m not here to hold up Barbie Magazine as an example of a content marketing win. I’d argue if you’re thinking about doing your content marketing in the style of Barbie Magazine , you’re looking at exhibit A of why content marketing fails. This is how content marketing wins.
How to Find and Work with Brand Evangelists
NOVEMBER 8, 2016
While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. They’re the ones who you want to corral so that they’ll continue to spread the word about your brand (yes, that good ole word-of-mouth marketing you hear tell of).
The Problem with Marketing Automation
DECEMBER 22, 2015
Freed from the shackles of working for marketing automation companies and agencies, I can finally come clean about the truth behind the highly touted and sought after software. There are two very big ideas that are core to the pitch of marketing automation. You’ll Love Marketing Automation. I’m not against marketing automation. By Michael Shearer. Fat chance.
The Five Parts to Brand Storytelling Nearly Everyone Misses
OCTOBER 27, 2014
He told me he was moderating a brand storytelling panel, which he thinks is the most over-blown buzzword today. Then I read, “ The Bedtime Test of Content Marketing and PR ” by Christopher Penn and I laughed out loud again. In Spin Sucks , I talk about how important it is to think about your brand storytelling like you would a novel. ” You don’t say?
Fintech: Top 100 Influencers and Brands
SEPTEMBER 9, 2015
“Fintech is the new market that integrates finance and technology. This new market is a hybrid of the traditional processes of finance but replaces their traditional structures with a new technology-based process. Fintech is not an R&D function of finance, but a new emergent market of digital finance that will, over time, replace the traditional financial markets.
Why and How You Should Analyze Email Marketing Auto-Replies
JULY 5, 2016
Matt Benati argues that mining your email marketing auto-replies is one of the simplest, most effective strategies with the biggest bang for your buck. The post Why and How You Should Analyze Email Marketing Auto-Replies appeared first on Spin Sucks. Comments Comments Related Stories Does Account Based Marketing Live Up to the Hype?
Where Does an Ultra Cool Content Marketer Go for Work?
AUGUST 25, 2016
As a content marketer in 2016, the world is your oyster. Amanda Wilks looks at types of jobs available for content marketers. The post Where Does an Ultra Cool Content Marketer Go for Work? Related Stories The Hottest Trends In Digital Marketing Automation Five Ways Content Marketing and SEO Can Work Together The Five Elements to Include in a Content Marketing Strategy.
The Psychology of Marketing: Nine Tools You Need
FEBRUARY 10, 2016
Today’s marketers need to both understand the long-standing psychological principles that affect reader engagement and the newer tactics that allow you to use those principles more effectively. The post The Psychology of Marketing: Nine Tools You Need appeared first on Spin Sucks. Benedict Brychta looks at the tools you need to understand and use.
Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of
OCTOBER 5, 2016
As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout. Livestreaming is Changing How We Consume Video.
The Virtual Arena: Why Brands Should Embrace VR Technology
DECEMBER 14, 2016
Mark Borum provides the secret to incorporating a VR experience into your brand identity. The post The Virtual Arena: Why Brands Should Embrace VR Technology appeared first on Spin Sucks. Related Stories Virtual Reality Video is Stupid and I’ll Tell You Why Looking Back at Weird 90s Marketing The Explosive Result When Virtual Reality Meets Marketing.
A Look at How Three Brands Are Driving Social Engagement
SEPTEMBER 19, 2016
The post A Look at How Three Brands Are Driving Social Engagement appeared first on Spin Sucks. Related Stories Seven Brutal Truths About Digital Marketing Trends Social Media Calls-to-Action that Connect You to Consumers How NOT to Build a Following on Social Media. Did you know Facebook is capturing over 90 percent of all social media shares?
How to Get Creative with Influencer Marketing
FEBRUARY 24, 2015
By Lauren Jung According to recent studies, 74 percent of global marketers will use influencer marketing as part of their marketing strategy in the next 12 months. As this form of marketing continues to pick up steam though, brands and PR professionals need to get creative with their campaigns or run the risk of blending in with the crowd.
The Five “Rs” of PR: How PR Can Boost Brand Marketing
ImPRessions - Crenshaw Communications
MAY 17, 2016
Although they’re sometimes confused, public relations and marketing are very distinct. Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. Here are my “five R’s of PR” – a few reasons why PR and marketing can and should work together. Reach.