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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Industry events. Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. You can also research past event coverage, taking note of which media contacts have covered the event in previous years.

Media 294
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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. On the surface, these may not seem to directly translate into brand strength, yet when applied strategically, events and engagement can influence the long-term growth of businesses.

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8 Tips for Creating a Virtual PR Event

Critical Mention

Virtual events have become increasingly popular through the pandemic. Many PR pros have had to reallocate their event budgets and plans to adhere to stay-at-home orders and social distancing protocols. Once you have chosen the best platform to use, next decide on how the event will run. Choose Your Platform. Plan the Details.

Tourism 131
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PR Commentary on Current Events, No Thanks

Doctor Spin

“I’d like some more PR commentary on current events.” Here we go: Reason 1: Evergreen as a Strategy I try to be mindful of the Follower Contract : If I promise to be a destination for the latest PR commentary on current events, I must be able to deliver on that promise long-term. But there’s a more disturbing reason, too. Post-truth?

eBook 52
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Showcase your global media contacts

Presspage

Provide reachable contacts. Believe it or not, reporters seeking contact names and phone numbers often can’t find them on websites (or even in press releases). The contacts page also includes some simple FAQ’s that already might answer the most common questions.

Media 68
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Why Your Event Needs a Crisis Communications Plan

Cision

Events equal opportunity. conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. Events — especially large ones — can put your brand center stage, which is not where you want to end up if something goes wrong. Protests. “In

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Promote Your Event! 10 Tips to Attract Media Coverage With an Event Press Release

PR Fuel

Okay—your big event is right around the corner. For you, planning and organizing an event is a cinch. But crafting an event press release that will attract media coverage is something else entirely. Most event planners are terrified of writing a press release. Writing a charity event press release?

Sports 59