Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. Cathy Summers. Senior Vice President.

Product Launch 60

Product Launch Interviews Engineering Technology 60

PR in High Definition

JUNE 28, 2023

After spending three years studying PR at university, then joining the tech comms world, I thought I knew public relations – parties, events, and meeting journalists every week. However, the world has undergone a massive transformation, pushing us into a new era where virtual events have become the norm. I certainly have.

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Travel Product Launch Energy Meeting 62

Shift Communications

JANUARY 4, 2017

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch. The launch event took place at New Lab in Brooklyn, New York. Dan Brennan.

Product Launch 74

Product Launch Pitching B2B Analytics 74

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. Media alerts are used for announcing an event or briefing – to invite media to attend, and they include only the most important details. A media alert is far more abbreviated than a press release. Distribution .

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Media Local Product Launch Newspapers 296

Beyond PR

MARCH 8, 2017

There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your Product Launch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.

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Trade Shows Product Launch How To Conference 66

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

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Strategy Product Launch Brand Branding 88

Bianchi Biz Blog

APRIL 25, 2024

Written By: Emma-Jane Dinan, General Manager, MOVE GLOBAL EVENTS As an automotive or mobility tech supplier, you must have MOVE on your agenda. With the entire ecosystem under one roof, MOVE promises to pull in more decision makers into one place than any other event. The booths and exhibits were very relevant.” – AISIN , Sr.

Mobile 59

Mobile Transportation Automotive Policies 59

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

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Trade Shows Product Launch How To Transportation 40

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. Peg your pitch to the right occasion The B2B tech sector offers unique opportunities to make the most out of holidays, events and occasions in PR strategies.

B2B 156

B2B How To Privacy Retail 156

5W PR

SEPTEMBER 8, 2023

Concise communication In a world of information overload, text posts can provide a concise and straightforward way to convey important information, such as product launches , promotions, or event announcements. This could include showcasing the team, workspace, product development process, or charitable initiatives.

Product Launch 78

Product Launch Marketing Video Education 78

Onclusive

JUNE 2, 2021

However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. Generally, PR campaign objectives may include increasing awareness and driving sales for a new product launch, enhancing brand reputation by a certain percentage, or recruiting new talent in specific numbers.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Prohibition

AUGUST 14, 2023

They attended the event, alongside his relatives, and some of his Leeds Rhinos teammates. Thank you to Black Sheep for allowing us to launch its new beer, we’re really proud to have been part of this in support of such a worthy cause. For more information on our PR services , contact us today. Sponsorship

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Product Launch Radio Creativity Community 62

Onclusive

JULY 27, 2023

For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers. Attaching external event data aligns PR efforts with important upcoming activities. With the ability to create timelines, you gain a visual overview of a campaign’s flow and important milestones.

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Tools Internal International Resources 354

5W PR

NOVEMBER 9, 2023

Brand awareness If a company’s goal is to increase brand visibility on a large scale, macro influencers can introduce their product or service to a massive audience quickly. Product launches When launching a new product, having a macro influencer endorse it can create a significant buzz and generate interest.

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Product Launch Local Small Business Advertising 78

Beyond PR

JANUARY 9, 2018

On top of that, when budgeting, events marketing is often put into its own category, separate from other “general” marketing campaigns or big company announcements. While every company structure is different, keeping events marketing on an island could lead to a major missed opportunity. Product Launch . Crowdfunding.

Company 68

Company Trade Shows How To Product Launch 68

Konnect Agency

AUGUST 16, 2019

Attendees were able to try products from the various brands present at the show, with many retailers also offering product giveaways through social media or raffles. With events like this occurring on a regular basis all over the U.S., The post The Benefits of Consumer-Facing Events appeared first on Konnect Agency.

Consumer 40

Consumer Product Launch Retail Agency 40

ImPRessions - Crenshaw Communications

MAY 28, 2020

Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. The well-timed launch of the event helped to secure placement in relevant media outlets, including Adweek. .

Strategy 287

Strategy Media Measurement Product Launch 287

5W PR

JANUARY 3, 2024

Leveraging social media and influencers Beauty brands can collaborate with influencers for product launches, tutorials, and reviews. Implement virtual try-on tools for makeup products, allowing consumers to experiment with different looks online. These partnerships bring authenticity to the brand and help reach a wider audience.

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Product Launch Consumer Community Interviews 78

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. Where will the event be held?

Examples 62

Examples Product Launch Data Report 62

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

In PR, we are very organized and are trained to plan events and programs. We will make the best of the situation but really appreciate a heads-up for date nights or planned events. We write plans that cover several months and in our personal lives we may do the same.

Product Launch 296

Product Launch Training Interviews Software 296

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. A top priority is to steer clear of previously planned events that could conceivably steal our PR thunder. Pity the gaming launch that tried to compete with Pokemon Go this week!). Low-risk, high-reward.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Start with tentpole events and initiatives. When building your calendar, start with upcoming company tentpole events and announcements, then fill in the rest according to seasonal marketing activities and anything else you find relevant. Yet if you do happen to know of any events that may be relevant, then it’s great to be prepared.

How To 259

How To Social Media Product Launch Construction 259

5W PR

AUGUST 23, 2023

They pitch story ideas, manage media inquiries, and organize press events to attract media attention. Event planner Event planning is another exciting career path for individuals with a public relations degree.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

5W PR

APRIL 3, 2024

Tactical PR maneuvers like crafty press releases, savvy media outreach initiatives, and participation in industry events are like beacons that shine a light on companies. Press releases that announce new product launches, company milestones, or strategic partnerships create positive buzz.

Company 78

Company Product Launch Resources Employee 78

5W PR

FEBRUARY 26, 2024

For example, an exclusive masterclass with celebrity makeup artists tailored around your offerings, beauty product launches attended before the masses, or limited-edition collaborations with industry darlings. In-person meetups and events add a real-world touch, solidifying connections and creating a loyal club.

Strategy 78

Strategy Brand Branding Product Launch 78

5W PR

JANUARY 3, 2024

Tools and techniques Public relations careers involve crafting press releases to announce newsworthy events or initiatives. Organizing events to enhance brand visibility and strengthen relationships. Marketing often involves specific campaigns tied to product launches or promotional periods.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19).

Media 52

Media Wikipedia Product Launch Journalism 52

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. You’re only as good as your last story. . Here are three ways to get media coverage when your company has no news. . Chase a breaking story.

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How To Media Healthcare Survey 334

Prohibition

AUGUST 29, 2023

Tastings and events : Organise tastings or launch events to allow potential customers, influencers or press to experience your new product or menu item first hand. This could include traditional media outlets, social media platforms, food blogs, or industry events.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Bianchi Biz Blog

JANUARY 22, 2024

Last year’s event was an incredible evening of celebration and networking with industry peers. Visit the 2023 Gallery to have a glimpse of this past year’s event. For more information, contact Leticia Santos at lsantos@seraph.com. Offices in Troy, MI – Dublin, Ireland – Las Vegas, NV – La Jolla, CA.

Automotive 89

Automotive Enterprise Resources Product Launch 89

NewsWhip

SEPTEMBER 26, 2023

Let’s say you want to know the most engaged articles about Apple’s latest product launch, but don’t want to be checking your emails every five minutes. The alerts work just like the email and Slack alerts that you may already use, directly sending any updates that fit the parameters to the Teams channel you select.

Analysis 78

Analysis Product Launch Report Data 78

Remote PR Jobs

SEPTEMBER 25, 2023

Even if the journalist wants to attend your event, or meet up with you for an after-work drink, it may just not be possible or they have other priorities. Particular influxes of emails occur around special events, like the birth of Meghan and Harry’s baby or Christmas. Most of the time they’re funny, sometimes a bit annoying).

Product Launch 100

Product Launch Pitching Meeting Corporate 100

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Clients pay us for our recommendations, so we do everyone a service when we share them. . Explain what is required . Again, communication is key. .

Publicity 334

Publicity How To Agency Product Launch 334

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Click thumbnail image below to view press release Key Takeaway Follow Amazon’s lead by using press release examples that promote special events or sales.

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Examples Energy Retail Product Launch 116