Sword and the Script

JULY 30, 2019

Or consider these comparisons: Graphic design software is not creativity. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service.

Marketing 104

Marketing Comparison Enterprise Technology 104

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. ” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. In traditional journalism, diligent fact-checking is a given.

Content Marketing 144

Content Marketing Marketing Viral Study 144

PR Fuel

NOVEMBER 11, 2021

A press release refers to written communication that reports news related to an organization. Advertising refers to marketing communication that employs openly sponsored and non-personal messages to promote products, services, or ideas. Advertisements typically offer a much wider creative space compared to press releases.

Advertising 103

Advertising Advertising Writing Product Launch 103

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels.

Crisis 151

Crisis Government Energy Community 151

Cision

MAY 11, 2016

I’m inspired by their creativity and enthusiasm to deliver results. . Brands should seek out communication professionals who are motivated by change and find creative solutions to keep their clients relevant. During the length of my career, public relations has evolved from mailing out press releases (yes, as in printed materials!)

Television 120

Television Travel Tourism Pitching 120

Cision

DECEMBER 4, 2015

I know because the drafts often contain a passing reference to a fax machine and sometimes even call for a press conference. Will it run in print?”. After all, there’s a certain cache to seeing one’s name in print. Images: Horia Varlan , Valerie Everett , Sebastien Wiertz ( Creative Commons ).

Print 120

Print Interviews Pitching Conference 120

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. PR professionals can easily comment on these posts, share them with their own followers or reference the work by quoting or linking to the content. Images: vxla , gosheshe ( Creative Commons ).

Social Media 120

Social Media Media Pitching Media Training 120

Ishmael's Corner

OCTOBER 22, 2014

As discussed before, the SEO consulting industry sprung out of Google’s license to print money which goes by the acronym PPC (pay per click). Successful content doesn’t happen by accident – a lot of hard work, creativity, and planning goes into effective content marketing. . Name="footnote reference">. Name="endnote reference">.

SEO 140

SEO Web Engineering Google 140

Bianchi Biz Blog

MAY 16, 2022

It’s also nice to see programs like this where engineers have the opportunity to be a little more creative with their designs because they know the end result is for demonstration purposes, but could help lead to future solutions. What story or stories are you most proud of? How long have you been in journalism and how did you get started?

Meeting 74

Meeting Media Engineering Journalism 74

Mark My Words

OCTOBER 2, 2020

The press release was dispatched, the media responded exactly as expected and excitedly informed readers of the when, the where, the why and the how with, of course, extensive references to The Mermaid and Treasure Island throughout. So that was story two. Over a game of pool I persuaded Mr. Hunt to get involved in this piece of tomfoolery.

Print 78

Print Course Fashion Storytelling 78

Sword and the Script

FEBRUARY 5, 2019

You can have the best research, personas, targeting, messages and creative – and still miss the mark. Would you buy a service from a company with customer references like that? You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. but I’m stuck with you.”. Talk to Us

Advertising 60

Advertising Advertising Social Media Twitter 60

Sword and the Script

NOVEMBER 26, 2019

This is an example of what is colloquially referred to as “intent data” in the industry. But it’s also new and creative thinking in a time when the same old tactics are less and less effective. A good print ad in the analog world could drive coverage too. It’s similar to the sort of thing online review sites are selling.

Publicity 90

Publicity Media Advertising Advertising 90

Mark My Words

JUNE 15, 2018

Responding to the challenges: media literacy, responsibilities and options for policy Mark Borkowski, Founder and Creative Head, Borkowski PR. So many people draw their, their references from tin-foiled hat lunatics on YouTube. and options for policy. To which Hearst allegedly replied, please. Really, what has changed?

Policies 60

Policies Industry Newspapers Interviews 60

ZudePR

SEPTEMBER 8, 2015

So I can return later and use as reference material. If I really like a post, I print it out, highlight the best bits, and make notes in the margin. How the Most Successful Creatives Read. Print them off. I bookmark and save them in an intricate folder system. Then every week I rifle through the top 10 and choose four.

Blogging 75

Blogging Print System Sports 75

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

Waxing UnLyrical

MARCH 16, 2016

For one thing, everyone involved was smart, creative and focused on the task at hand. I’m not referring to collecting business cards and doing nothing with them. You can do it on a tablet or with a printed book or magazine. Image courtesy Cynthia Price, used with permission. Did I mention that everyone was a woman?

Conference 40

Conference Meeting Groups Newspapers 40

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. 16% on marketing analytics. Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3%

Marketing 66

Marketing Survey Study B2B 66

Waxing UnLyrical

JUNE 15, 2016

But after digging through old poems and short stories I wrote as a teenager, my creative juices started flowing. ” But creative passion can appear out of the blue! I couldn’t find any books to use as references for my research as a result. Within a few short weeks I had a manuscript staring back at me.

Community 40

Community Facebook Writing Local 40

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. The platforms where people hang out are more fragmented and the creative competition is steep. Additionally, it’s not all about Facebook anymore.

B2B 82

B2B Social Media Company Marketing 82

Stuart Bruce

JUNE 24, 2015

PR led the strategy and even did the media planning for the advertising, but called in experts to do the creative and actual media buying. Getting a journalist to write a great case study that appears in a trade magazine (earned) and then buying re-prints of the article (paid) that can be used for direct mail to prospects (paid).

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Buzzstream

NOVEMBER 7, 2017

Do not waste their time with long overtures and creative writing – they will appreciate your contribution only if it is direct and straightforward. This is where CAD designs and 3D printing come in handy and play a crucial part in outreach as one of our topical areas of interest.

Fashion 48

Fashion Pitching Tools Resources 48

Buzzstream

FEBRUARY 27, 2024

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people.

Pitching 83

Pitching Writing Film How To 83

ZudePR

MARCH 22, 2018

H: What about the print quality? If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. I would service current clients but refer new business enquiries to other consultants I knew would do a good job. E: Why do people look down their noses at it?

Writing 83

Writing Google Blogging Exercises 83

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast. It makes the blogosphere less frightening. Give someone else that voice.

Blogging 90

Blogging Facebook Twitter Writing 90

NewsWhip

NOVEMBER 13, 2020

The vision for the lab was to create an embedded unit inside the agency that propelled our ability to make the creative more talkable and culturally relevant. Brett Once you have hooked into this creative process and are live with a new campaign, how do you measure the brand impact on culture? Brett Speed of culture? I like that.

Agency 78

Agency Creativity Instagram Trends 78

Buzzstream

FEBRUARY 15, 2024

Could you see this content in a printed magazine, encyclopedia, or book? In the image above, I see several posts with many referring domains. Create Shareable Graphics One way to make a post more shareable and linkable is by providing a graphic asset that others can refer to in their own posts. So, take them as such.

How To 71

How To SEO Google Examples 71

Sword and the Script

JANUARY 24, 2017

Jeff is a contributing author to the book Influencer Breakthroughs which is available on Amazon and promotes a flavor of marketing he refers to as “authority marketing.”. When I refer to link exchange, I do not advocate buying links, getting involved with link farms or setting up phantom profiles. That was a good discussion.

Marketing 60

Marketing Ethics Interviews Google 60

Contently - Strategy

DECEMBER 4, 2018

Marketers typically think of the top of the funnel as the place where they get to be most creative. They need content to reference during the phone call, and even more content to send in a follow-up thank you email. This space is typically reserved for blog posts, infographics, social posts, and e-books. In many cases, that holds true.

Case Study 111

Case Study Marketing Study Content Marketing 111

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. Be sure to include this as a stage in the process (and be sure to include your creative team on the editorial calendar list). As always, thanks for reading. What do you think?

How To 52

How To Pinterest Resources Writing 52

Waxing UnLyrical

SEPTEMBER 6, 2012

They all link back to their blogs and newsletters or even print media via Twitter; even the food writers from the Washington Post are active on Twitter. You can make a living out of a truck; and you’re going to be exhausted at the end of the day, physically, mentally and creatively. It’s a full day.

Twitter 73

Twitter Social Media Interviews eBook 73

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So one day I just started peppering my conversations with social media references. The answer: I didn’t do it by myself. The goal was to find a better way to share the University of Regina ’s story.

Blogging 60

Blogging How To Social Media Community 60

Bad Pitch Blog

APRIL 28, 2007

So this news article was a welcome find (click on the print version for the full-length version). They were creative, simple to understand, colorful and told from a unique perspective. Nobody did more with less," referring to his mini-budget and maxi-results. Push creativity and be open to new ideas.

Pitching 40

Pitching Print Creativity Local 40

PR Conversations

AUGUST 17, 2014

We see this almost everywhere that PR is discussed online (and often in print too). Dan Bryant ( in a Guardian post ) noted other creative industries don’t even get asked their position on climate change. Bloggers and commentators with opinions – often asserted with no underpinning to justify the position taken.

Education 87

Education Training Policies Crisis Management 87

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. CSR Is a Popular Use Case That Often Lacks Creativity. In terms of creative value, CSR stories tend to have the dry tone of a press release.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. The same holds true for healthcare content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

ImPRessions - Crenshaw Communications

MARCH 29, 2016

Recently a client casually mentioned that his company was expanding its work in medical 3D printing, and this released a torrent of interesting story angles for writers who hadn’t covered the company previously. As we referred to in this post , these sections are often full of unexplored possibilities. Refocus on your audience.

Film 120

Film Print Storytelling Report 120