Sword and the Script

NOVEMBER 26, 2019

This is an example of what is colloquially referred to as “intent data” in the industry. To that end, you can use retargeting to pitch earned media as opposed to an advertisement. But it’s also new and creative thinking in a time when the same old tactics are less and less effective. 4) Why should PR care about advertising?

Publicity 92

Publicity Media Advertising Advertising 92

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 66

Marketing Survey Study B2B 66

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. Do not waste their time with long overtures and creative writing – they will appreciate your contribution only if it is direct and straightforward. This is where CAD designs and 3D printing come in handy and play a crucial part in outreach as one of our topical areas of interest.

Fashion 48

Fashion Pitching Tools Twitter 48

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 15, 2024

Could you see this content in a printed magazine, encyclopedia, or book? Building and Pitching New Content New, fresh content is one of the best ways to get quality links. Here are some ways to build new content for pitching. In the image above, I see several posts with many referring domains. So, take them as such.

How To 71

How To SEO Google Examples 71

Contently - Strategy

DECEMBER 4, 2018

Marketers typically think of the top of the funnel as the place where they get to be most creative. They need content to reference during the phone call, and even more content to send in a follow-up thank you email. This space is typically reserved for blog posts, infographics, social posts, and e-books. In many cases, that holds true.

Case Study 111

Case Study Marketing Study Content Marketing 111

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So one day I just started peppering my conversations with social media references. In the months that followed he gave me the opportunity to research, plan, pitch and ultimately implement the site.

Blogging 60

Blogging How To Social Media Community 60

Bad Pitch Blog

APRIL 28, 2007

This blog was created because we got tired of reading one editor after another call out the minority of our hard-working industry for bad taste, poor writing and lazy pitching. So this news article was a welcome find (click on the print version for the full-length version). Push creativity and be open to new ideas.

Pitching 40

Pitching Print Creativity Local 40

Shift Communications

SEPTEMBER 18, 2017

to match these themes in the months when my search volume is highest, so that I’m in print when people are already finding my website. Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing. Second, my PR team would help me plan for 2018’s marketing search season.

Analytics 132

Analytics Data-Driven PR Data Software 132