ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR-generated content offers a depth that helps educate customers about a complex product or a new category. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages.

Marketing 310

Marketing Product Launch Corporate Viral 310

Polaris

NOVEMBER 26, 2014

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A lot of nervousness—not so much.

Education 170

Education Training Media Training Interviews 170

PR for Anyone

SEPTEMBER 16, 2022

National Economic Education Month *. National Depression Education & Awareness Month. National Family Sexuality Education Month. But get creative. There’s also a bonus video in there about how to nail the interview when you get it. Adopt A Shelter Dog Month. Antidepressant Death Awareness Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Maxim Behar

MARCH 26, 2024

Maxim Behar, the company's founder, interview for Economy. Yes, indeed, these are important details, but I never forget that the most essential things in a company are its projects, the exciting and creative work, the relationships with clients, and the team. You can find the full interview here.

Groups 105

Groups Communications System Employee 105

5W PR

JULY 31, 2023

They demonstrate creativity, playability, and quality. Educational and informative sessions The Toy Fair provides educational and informative sessions. Media interviews, press releases , and social media engagements can further amplify the reach of the showcased products, driving consumer interest and sales.

Internal 78

Internal International Retail Trade Shows 78

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. But 89% of practitioners in the UK are still white and 80% are graduates and a third are privately educated.

Interviews 60

Interviews Agency Industry Measurement 60

Maxim Behar

MARCH 28, 2024

I began my higher education at the University of National and World Economy in Sofia, where I have been the chairman of the Board of Trustees since March of this year. You can find the full interview here. I was born in the beautiful city of Shumen, where I've been an honored citizen for almost 20 years. How did your career start?

Journalism 64

Journalism Newspapers Training Education 64

Stephen Waddington

OCTOBER 4, 2022

Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. The issue was recently highlighted by the Public Relations and Communications Association (PRCA) which suggested that the issue had got out of hand.

Pitching 117

Pitching Publicity System Energy 117

The Proactive Report

NOVEMBER 3, 2022

But if you spent the time to educate your potential customers through a series of strategic blog posts, magazine articles, TV appearances, podcast interviews, and so on, you’re essentially warming the public up to your presence and letting them know who you are and what you provide — without trying to sell them anything. .’

Digital PR 246

Digital PR Reputation Employee Energy 246

Prohibition

JUNE 28, 2023

How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity. For instance, interviews with fashion designers can provide valuable insights into the creative process and the inspiration behind their collections.

Fashion 62

Fashion Brand Branding Case Study 62

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 118

Film Marketing Sports Hotels 118

Bianchi Biz Blog

MARCH 2, 2023

Because the PR industry has not always done a great job educating buyers about the key considerations in evaluating, comparing, and selecting agencies. The client (marketing or PR director) becomes frustrated because they’re spending too much time directing and educating the agency team and correcting mistakes 2. A sea of sameness.

Agency 108

Agency Automotive Engineering Education 108

Maxim Behar

NOVEMBER 22, 2023

Host: Will this take the creativity and fun out of art? I think it will support creativity. I think that all of this will support business development and creativity. Ultimately, it will help people be more informed and educated. You can watch the whole interview here. Maxim: Yes and no.

Ethics 64

Ethics Guidelines Comparison Creativity 64

ImPRessions - Crenshaw Communications

MARCH 19, 2019

But a good PR program will support a brand marketing campaign in a variety of ways, like educating prospective customers and boosting a brand message. What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. Today’s PR is specialized.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Critical Mention

FEBRUARY 22, 2019

Here are some reasons why: Marketing’s process is becoming more educated. As Forbes said in a recent article, many ad campaigns still involve a lot of “educated guesswork” from marketers. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). Image recognition software (4). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Wadds Inc.

OCTOBER 4, 2022

Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. The issue was recently highlighted by the Public Relations and Communications Association (PRCA) which suggested that the issue had got out of hand.

Pitching 78

Pitching Publicity System Energy 78

ImPRessions - Crenshaw Communications

MAY 8, 2017

Not literally, but there’s almost no such thing as oversharing when it comes to informing and educating your PR team. One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. Take some chances.

Media 199

Media Interviews YouTube Hotels 199

Landis PR

JANUARY 18, 2023

Yet it’s an interview dodge worthy of a real-life PR pro. Gretchen Krueger : What I’ve noticed is the lack of creative content. Landis: What is ChatGPT’s current and potential impact on education? One plus of ChatGPT is that it is FAST , offering a quick and easy way for educators to create lesson plans, quizzes and much more.

Education 52

Education Training Technology Journalism 52

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. I define myself as a PR generalist.

Industry 316

Industry Travel Fashion Tourism 316

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Educating prospective customers.

Brand 185

Brand Branding Marketing Wireless 185

Stephen Waddington

AUGUST 14, 2018

Social sells: Prowly Magazine community From the outset we felt as if every conversation with a prospect was like a recruitment interview rather than a discussion about a tool. We took this as a signal that the PR business needed some solid education. We switched our creative PR efforts for educational activities.

Tools 112

Tools Education Film Local 112

Karen Freberg

DECEMBER 4, 2017

This is a great walkthrough, but how could educators use this for their own page, classes, and consulting projects? This is still somewhat in the experimental stages of course, but it does give the students to be creative and think outside of the box not only for businesses, but for their personal brand as well.

Education 42

Education Facebook Video Social Media 42

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. Any top agency spends time managing client expectations and if needed, educating clients on what PR can and cannot accomplish.

SEO 200

SEO Pitching Agency Exercises 200

PRSay

MAY 7, 2021

As a Board member, you will have an opportunity to influence industry awards, education, professional certifications, learning and development, and more. If you think you bring a different perspective than what’s represented on the Board, then be sure to highlight that in your interview. Advance diversity and advocacy.

Education 96

Education Technology Policies Leadership 96

Cision

JULY 7, 2016

In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. I’ve now been in the education side of PR for a little over four years, and the mission of this company is so powerful. What drew you to the field of PR?

Education 227

Education Writing Pitching Groups 227

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. It now educates students from across the U.S. and around the world with over 185,000 alumni.

Education 107

Education Course Nonprofit Resources 107

wiredPRworks

MAY 25, 2022

Let’s find out in the latest episode of Growing Social Now as Barbara Rozgonyi interviews her friend, and wellness expert, Shawna Coronado. Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer! About Shawna Coronado. About Barbara Rozgonyi.

Television 52

Television YouTube Pinterest Radio 52

Maxim Behar

JANUARY 17, 2024

I don't underestimate education, but if its development is now moving at 20 kilometers per hour, real business is moving at least at hundred. At least in my business a young person rarely changes their profession, communications is a creative and dynamic job and once you get into it is often for lifetime. - Therefore - never stop.

Survey 64

Survey Study Course Financial 64

PR Job Coach

FEBRUARY 24, 2014

Have the people with whom you interviewed demonstrated leadership to you. At the same time, have those with whom you interviewed struck you as being open and accepting? Are you able to join forces with others in pooling your intellectual talents and creative ideas based on your experience. Leadership. Collaboration.

How To 185

How To Leadership Interviews Google 185

Karen Freberg

OCTOBER 17, 2021

It was the part of their study that interviewed PR senior scholars. Those who were interviewed had their names listed publicly. I also found it intriguing the current editor of PRR was interviewed. I am very proud of each of the programs I went to for my education in PR. It was a very detailed mixed-method study.

Study 111

Study Journalism Interviews Conference 111

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners.

Fashion 227

Fashion Travel Interviews Instagram 227

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It features street portraits and interviews collected on the streets of New York City.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Make them a part of your blog posts, FB Live video streaming, podcasting interviews, and the many different ways that you tell a story today.

Skype 150

Skype Industry Storytelling Interviews 150

Solo PR Pro

DECEMBER 17, 2021

Fran Stephenson, APR (Step In Communication) and Amy Gray, APR (Gray Public Relations) teamed up with a San Antonio-based creative agency on a multi-year statewide public education campaign for the Tennessee Department of Transportation (TDOT). Check out a brief clip on Kami's Facebook page.

Banking 96

Banking Film Transportation Financial 96

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Inventory: mine and develop a creative archive.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

ImPRessions - Crenshaw Communications

MAY 3, 2017

Stay educated. Continuing education in PR can provide a keen edge and there are many options from podcast to online and offline classes. And do some educating. For events or capturing the CEO in an interview, try VSCO for professional editing and filters for IoS and Android. Break out of your reading rut.

Writing 149

Writing Education Pinterest Creativity 149

Bianchi Biz Blog

MAY 26, 2022

These more private spaces will allow your company to conduct scheduled meetings or media interviews in a convenient and distraction-free location. Beyond the show floor, CTA offers a variety of hospitality suites, exhibit suites and meeting rooms. Shows engagement, mobilization and enthusiasm on the topic.

Mobile 87

Mobile Technology Automotive Meeting 87