Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

Prohibition

JUNE 28, 2023

How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity. This global reach is particularly beneficial for fashion houses that aim to establish themselves as international luxury brands.

Fashion 62

Fashion Brand Branding Case Study 62

Maxim Behar

NOVEMBER 22, 2023

This is regulated by international conventions and laws. Host: Will this take the creativity and fun out of art? I think it will support creativity. I think that all of this will support business development and creativity. Ultimately, it will help people be more informed and educated. Maxim: Yes and no.

Ethics 64

Ethics Guidelines Comparison Creativity 64

PRSay

MAY 7, 2021

At our International Conference that year, the Committee met with the PRSA Board of Directors for lunch. As a Board member, you will have an opportunity to influence industry awards, education, professional certifications, learning and development, and more. Except, then, we called it “internships and jobs.”)

Education 122

Education Technology Policies Leadership 122

ImPRessions - Crenshaw Communications

MAY 8, 2017

Not literally, but there’s almost no such thing as oversharing when it comes to informing and educating your PR team. One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. Take some chances.

Media 199

Media Interviews YouTube Hotels 199

wiredPRworks

MAY 25, 2022

Let’s find out in the latest episode of Growing Social Now as Barbara Rozgonyi interviews her friend, and wellness expert, Shawna Coronado. Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer! About Shawna Coronado. About Barbara Rozgonyi.

Television 52

Television YouTube Pinterest Radio 52

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It features street portraits and interviews collected on the streets of New York City.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Cision

JULY 7, 2016

In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. I’ve now been in the education side of PR for a little over four years, and the mission of this company is so powerful. What drew you to the field of PR?

Education 227

Education Writing Pitching Groups 227

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Make sure you record the interview (let the source know you’re doing this first). But after that, it gets more nuanced. The Check, Please!

Content Marketing 144

Content Marketing Marketing Viral Study 144

Solo PR Pro

DECEMBER 17, 2021

Fran Stephenson, APR (Step In Communication) and Amy Gray, APR (Gray Public Relations) teamed up with a San Antonio-based creative agency on a multi-year statewide public education campaign for the Tennessee Department of Transportation (TDOT). Kami Watson Huyse appeared on Good Morning America on Oct.

Banking 96

Banking Film Transportation Financial 96

Karen Freberg

OCTOBER 17, 2021

It was the part of their study that interviewed PR senior scholars. Those who were interviewed had their names listed publicly. I also found it intriguing the current editor of PRR was interviewed. I am very proud of each of the programs I went to for my education in PR. It was a very detailed mixed-method study.

Study 111

Study Journalism Interviews Conference 111

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I recently participated on a tech committee to help construct a survey for educators.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

JULY 14, 2016

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. For as long as I can remember, I have loved art, writing and being creative. Lauren Kaufman, senior vice president at Spring, O’Brien & Co., What drew you to the PR industry?

Travel 120

Travel Agriculture Tourism Internal 120

ImPRessions - Crenshaw Communications

MAY 3, 2017

Stay educated. Continuing education in PR can provide a keen edge and there are many options from podcast to online and offline classes. And do some educating. And exposure to eager PR students helps fill the new hire or intern pipeline. Best of all, have someone else critique your work. Break out of your reading rut.

Writing 149

Writing Education Pinterest Creativity 149

Cision

MAY 8, 2015

Our interviews with planners at several firms bore this out. Other planners reported performing a wide array of research for clients, from qualitative interviews to social media monitoring to consumer surveys to secondary research. Fueling creativity is hard. They have unique backgrounds and all kinds of outside interests.”.

Creativity 120

Creativity Survey Advertising Advertising 120

wiredPRworks

MAY 18, 2022

” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. About Barbara Rozgonyi.

Small Business 52

Small Business Social Media Radio Media 52

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Think of your content contributor guide as a map for creatives to follow. Interviews.

How To 177

How To Guidelines Content Marketing Video 177

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Here’s what a couple of them had to say about their agency experiences.

Agency 88

Agency Energy Crisis Management Industry 88

Maxim Behar

FEBRUARY 23, 2022

Are there any awkward and mandatory questions during a job interview and what are the criteria for showing interest in the candidate? What are the most valuable tips you would give to a person preparing for an interview? It may seem strange, but I am also the one who is interviewed, not just the interviewer.

Interviews 52

Interviews Financial Corporate Journalism 52

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. Mr. Behar, your name appears in so many capacities, achievements, and titles over the years… Who are you, indeed? How many books have you written so far?

Local 52

Local Writing Social Media Interviews 52

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change.

Social Media 128

Social Media Agriculture Marketing Media 128

Barokas

SEPTEMBER 8, 2017

Getting clients into these kinds of publications is often the “Holy Grail” so understanding how they report will be a benefit that may help you stand out in an interview. One option may be to shadow someone in your university’s communications office or see if they would be open to an ongoing series of informational interviews that could.

Case Study 60

Case Study Study Course Groups 60

MaccaPR

DECEMBER 1, 2015

Is it really all that important that your brand teams go beyond hiring staff with the surnames Anderson, Peterson, Gustafson and Carlson, and make an extra effort to welcome agency interns with names like Pham, Castillo, Sabah or Xiong? To paraphrase WWE wrestler “Stone Cold” Steve Austin, “Hell, yeah !” Tell us what inspired John’s interest?

Marketing 48

Marketing Advertising Advertising Agency 48

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking.

Measurement 136

Measurement B2B Google Financial 136

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. The report provides an international perspective on the challenges facing the PR business. 89% of practitioners in the UK are still white and 80% are graduates and a third are privately educated.

Government 103

Government Education Print Ethics 103

Communications Conversations

JUNE 28, 2018

This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. They also helped me think differently and creatively. Why or why not?

Sports 113

Sports Travel Television Agency 113

The Hoffman Agency

AUGUST 23, 2022

Sitting down for my first informational interview with The Hoffman Agency, it became clear that the firm would give me an opportunity to challenge my storytelling abilities and build meaningful relationships. Shifting from the chaotic life of tech PR to the whimsical fantasies of a creative writer ensures an essential balance.

Storytelling 36

Storytelling Community Industry Transportation 36

wiredPRworks

APRIL 12, 2016

Experience a new dynamic two-day program, packed full of education following new and traditional themes, including a 2016 focus on: • Innovative venues and meeting environments using the latest technologies. Creative thinking and ideas generation as part of the meeting experience. Multi-location/citywide “classrooms” and workshops.

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Be unconventional, creative and entrepreneurial in your thinking and approach in life.

Sports 60

Sports Internal International Enterprise 60

The Resolution Blog

MAY 7, 2019

I then broke them down internally and for our clients so I could tell them what AI truly is and how we’re already using it. Basically, it’s a lot of education and a lot of hunting around. You can listen to the full interview with Adam on the PR Resolution Podcast here. Would you say that’s true?

Technology 120

Technology Analysis Data Tools 120

Waxing UnLyrical

JULY 2, 2018

My entire education was here on Twitter from people like @shonali, @ginidietrich, @mikeschaffer, and more #measurepr #measurepr. KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. You can’t end your education on graduation day. All day long.

Measurement 40

Measurement Nonprofit Education Social Media 40

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Then a guy from America came to interview me. Maxim: But that comes after working a lot on international projects. I said, "Sure."

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Ishmael's Corner

MAY 5, 2015

We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training. It turns out that high-quality content — that informs, educates and even amuses, ideally with a unique bent — is synergistic with SEO.

Storytelling 60

Storytelling SEO Agency Leadership 60

Stephen Waddington

MAY 23, 2018

In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. Tools were benchmarked against the GBOK framework by an international group of practitioners. In a podcast interview Paul Sutton said the images served as highly visible warning signs for practitioners.

Analysis 60

Analysis Technology Tools Exercises 60

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. She’s done an extensive survey and in-dedpth interviews. For all of these reasons, she is among our top graduating PR students this year.

Sports 0

Sports Leadership Internal International 0

Karen Freberg

NOVEMBER 28, 2017

Traditionally, we have explored what is happening internally first, and then what is happening outside. All of these points are key for us, especially educators, to discuss and share with our classes. I felt this was very strong, and it does show the overall premise we are facing in the industry. Wealth of examples.

Data 42

Data Media Case Study Social Media 42