PRSay

SEPTEMBER 23, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m.

Ethics 179

Ethics Media YouTube Journalism 179

Sword and the Script

MAY 3, 2016

An analysis of 12,000 webinars (mostly B2B) facilitated through the BrightTALK platform provides marketers with exceptional insight into webinar benchmarks: Webinar length. B2B webinars average 39 minutes in length, though attendees stay logged on for slightly less – 37 minutes. Most popular days for a webinar.

B2B 60

B2B Content Marketing Web Blogging 60

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Michael Smart is offering a webinar examining media pitch subject lines that work. That sounds promising.

Software 89

Software Pitching Measurement Enterprise 89

Karen Freberg

DECEMBER 13, 2017

Whether it is for conference presentations or webinars, or even meeting over a cup of coffee. I had the chance to do a webinar on social media, particularly focusing on future trends to note in 2018 and how educators can become their own micro-influencer. I love talking about social media in all formats and situations. Best Wishes,

Education 40

Education Social Media Trends Media 40

ImPRessions - Crenshaw Communications

MAY 22, 2018

If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

NewsWhip

AUGUST 18, 2020

Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. . People were also very open to positive stories, on a personal and community level. Coronavirus and Black Lives Matter.

Web 78

Web Comparison Facebook Community 78

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. I hosted a PRSA webinar back in July providing actionable steps to take.

Tools 136

Tools Publicity Measurement SEO 136

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. To make your storytelling effective, approach it as you would a strategic communications plan. How is your local government benefitting the community?

Storytelling 163

Storytelling Media Nonprofit Government 163

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. There is other ethical guidance on AI for public relations.

Ethics 83

Ethics Publicity Guidelines Technology 83

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JUNE 15, 2021

less-than half (48%) participate in online communities with their audience. They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. Don’t overlook industry surveys, such as those conducted by trade publications, consultants and even competitors.

Survey 117

Survey B2B Marketing Interviews 117

Ethical Voices

FEBRUARY 12, 2024

IDRA is a national civil rights organization focused on equity and excellence in public education. It has nothing to do with public relations, but it is what I do in my free time for fun. Everything we do is based on research and data and in concert with communities. That’s what we do in our community groups, too.

Ethics 80

Ethics Nonprofit Community Examples 80

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Download the report!

Trends 105

Trends YouTube Video Social Media 105

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. You may not always have the opportunity to be an active participant in my communities before your breaking news announcement. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. For me, that meant getting my accreditation in public relations, but it doesn’t have to be an intensive year of study. Recently, a colleague of mine here in Atlanta, Carol Cookerly of Cookerly Public Relations, explained it to me. Bottom line?

How To 104

How To Fashion Banking Industry 104

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. We also participate in conferences so I spend some of my time working on presentations and webinars.

Automotive 83

Automotive Engineering System Media 83

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. In fluid power, our biggest event is in March every three years — IFPE — and as we were all preparing to fly out there, my state, Ohio, was shutting events down to the public … and companies started to bail.

Meeting 74

Meeting Automotive Engineering Journalism 74

PRSay

AUGUST 31, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. Hicks is director of public relations, Shelby Residential & Vocational Services, in Memphis, Tennessee.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Garner support Tablo granted interviews to both the JoongAng Daily and the KBS network , who were sympathetic to his situation.

Publicity 77

Publicity Reputation Crisis Communications Film 77

NewsWhip

JUNE 23, 2021

Watch webinar. Infrastructure is a pillar of today’s society but it is also a major topic at the center of policy and public debate. Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? Read transcript. Brett Lofgren.

Data 78

Data Media Analytics Energy 78

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? And that is what is really key in the “new&# public relations world.

Publicity 95

Publicity Facebook Twitter Measurement 95

Sword and the Script

DECEMBER 10, 2019

This may be complementary product or service vendors, editors at niche publications, bloggers, or others. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. 16: Ted Seward.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Show your USP.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Here are three.

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

FEBRUARY 1, 2011

Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? He continued by saying that PR outcomes can be broader, and can refer to any part of the communication “life cycle&# or “funnel,&# with the funnel stages being: a. pts Settings.

Measurement 77

Measurement Publicity Web Analytics 77

Critical Mention

MAY 15, 2019

From founding WordStream and having now moved on to his new venture, MobileMonkey, he’s been featured in countless publications including Inc., What’s your advice for aspiring influencers in marketing to build their communities? Building a community isn’t about gathering a crowd of people to cheer you on.

Facebook 69

Facebook Software Agency Community 69

wiredPRworks

OCTOBER 19, 2015

Out of all of my company's creative projects, the healthcare marketing and PR clients we've served have been among the most rewarding. Here's a quick look at a few of my favorites. For more information, or to register, visit the ISHMPR annual conference site.

Healthcare 53

Healthcare Marketing Conference Training 53

Deirdre Breakenridge

JANUARY 7, 2016

In the spirit of transparency, Marketwired is a client of my company, Pure Performance Communications. In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Host a webinar series for customers? Will you blog more frequently?

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

APRIL 25, 2017

Some examples include: Solicit interviews with independent speakers and panelists. Interview partners or customers planning to attend. 12 Ways to Leverage Your Existing Investment in B2B Webinars. PR pros, content marketers and community managers should spend the bulk of their time networking and attending sessions.

Trade Shows 87

Trade Shows B2B Conference Marketing 87

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Host free webinars or workshops on a topic related to your industry. Host a podcast or YouTube series featuring interviews with industry experts. Write a guest blog post for a popular industry publication or website.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Buzzstream

APRIL 10, 2019

The first is content collaborators , which can range anywhere from a partner helping create the content, to an influencer whose quote you’re including, to a respected member of a community you ask for feedback. Posting content that gets picked up or mentioned by publications. The second group are your bread and butter promoters.

How To 125

How To Data Community Groups 125

wiredPRworks

JANUARY 16, 2018

In 2006, I had the dream to build out a career as a public speaker. Presented by professional members of the National Speakers Association Illinois Chapter, Speakers Academy provides valuable information aspiring professional speakers need to launch a successful career in the public speaking business. Time to take a bow!

Airlines 40

Airlines System Local Training 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66