Waxing UnLyrical

FEBRUARY 28, 2012

I have read a few “How to use Google Plus for Business” posts and presentations. They all focus on search results and the power of Google. While I do not have a Facebook Page, my Google Plus result comes up third in search: I did a test for Chobani and Pepsi. Next of note is Google Places. This is true.

Google 66

Google Facebook Local Twitter 66

Maxim Behar

DECEMBER 16, 2021

PR expert Maxim Behar and psychologist Mladen Vladimirov commented on the most googled names by Bulgarians for 2021, the discussion took place in the studio of "Bulgaria this morning", and focused on the likes of Kiril Petkov, Juliana Gani and the Covid vaccine. The failure of the sociology of the last election was more than obvious.

Google 52

Google Engineering Sports Comparison 52

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.)

Google 101

Google Nonprofit Engineering SEO 101

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Links help provide valuable context and will always remain part of Google’s algorithm. However, as Google shifts its focus to value sites that provide Helpful Content and strong E-E-A-T signals, link quality will matter more than quantity. That will never change.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Links help provide valuable context and will always remain part of Google’s algorithm. However, as Google shifts its focus to value sites that provide Helpful Content and strong E-E-A-T signals, link quality will matter more than quantity. That will never change.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Links help provide valuable context and will always remain part of Google’s algorithm. However, as Google shifts its focus to value sites that provide Helpful Content and strong E-E-A-T signals, link quality will matter more than quantity. That will never change.

How To 62

How To Google SEO Pitching 62

PR Insiders

MAY 7, 2021

But the question remains: If you don’t measure PR by direct sales or new clients signed today, how can you determine whether your message is at least getting through and resonating with people who may be future customers or clients? Quantity, quality and Google Analytics. Here is where Google Analytics can come in handy.

Data 78

Data Newspapers Analytics Measurement 78

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app.

Company 59

Company Report Government Local 59

Buzzstream

MARCH 21, 2024

But there are some significant upsides to building a media list yourself: Google’s New Email Spam Requirements In Feb 2024, Google and Yahoo announced significant changes to their email requirements to help eliminate spam. In my agency days, we stumbled along with Google Sheets until BuzzStream came along.

Construction 62

Construction How To Media Google 62

The Proactive Report

OCTOBER 27, 2017

And you should have a way to track and measure progress and success, so if things are not working you can make adjustments. A local business, like a bakery or a dentist, will need more people calling or looking for directions to the store. The ABC’s of Google Analytics. Your website is not just a pretty brochure online.

Tools 113

Tools Analytics Google Web 113

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Google and Meta must not be allowed to displace the internet The 1990s was a hugely optimistic time for the internet. Three decades on I’m less positive.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

MARCH 15, 2021

Further reading: Nurturing tomorrow’s leaders , Camier Communications, Isobel Camier How to build a PR measurement dashboard - Andrew Smith, director, Escherman Piotr Boiwka- Which data visualisation tool is the most worth to learn? Claudia Vaccarone - What are the top three indicators for measuring awareness?

Google 119

Google Data Government Social Media 119

Critical Mention

OCTOBER 21, 2018

Google’s algorithm-driven ranking system uses search terms as contextual signals to show results. Click through rate is the best way to measure how your content is resonating with your audience more than any other measurement. Local optimization and drive positive reviews. Build Relationships to get backlinks.

SEO 74

SEO Strategy Engineering Local 74

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

This could be anyone from an investor relations pro to someone who can expertly navigate local politics, and there’s nothing wrong with that. No attention to outcomes measurement. Today’s PR firms can usually customize a measurement program for a particular campaign. Paltry references.

Agency 159

Agency Meeting Measurement Construction 159

PR Fuel

JANUARY 24, 2022

Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Under the SMART method, determine the desired outcome, metrics for measuring success, and the achievability of the campaign. You can also activate Google alerts on mentions about your competitors. Research Your Audience.

Creativity 103

Creativity Data Measurement Product Launch 103

Burrelles Fresh Ideas

OCTOBER 10, 2023

Also, consider both local and national/international media outlets depending on your target audience and the scope of your video marketing campaign. #3. Monitor and measure results: The job doesn’t stop the moment you promote the video. Google Analytics can also help you track website traffic and user behavior.

Video 88

Video Publicity Marketing Analytics 88

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

NOVEMBER 1, 2016

I can’t get access to Google Analytics. I know how great it feels when someone stops you on the street to say they saw your profile in the local business journal. The PESO model involves measuring and analyzing your results. I Can’t Get Access to Google Analytics. My boss only wants media placements.

How To 120

How To Software Analytics Google 120

Rock the Status Quo

JULY 14, 2015

Yelp, Google Reviews, Amazon, Trip Advisor, Open Table – all of the generic and trade specific review sites fall under the bailiwick of Reputation Management – an entirely different solution that includes measuring sentiment on top of mention and review monitoring. Can a Business Owner Delete Bad Yelp and Google Reviews?

Retail 100

Retail Customer Service Google Reputation 100

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. All you have to do is Google the PESO model.

Marketing 120

Marketing Analytics Measurement Data 120

ZudePR

FEBRUARY 22, 2016

1: Ranking Number One on Google Organic Search Gets You a 34% Click Through Rate. But some marketing experts predict a decline, highlighting Google’s increasingly money-grabbing attitude to organic search. Advice: do all the things you need to do to get your company showing up high on Google, organically.

Social Media 75

Social Media SEO Media Local 75

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO.

Digital PR 62

Digital PR Tools Google Pitching 62

Victorious PR

JULY 25, 2022

While PR can’t provide a direct ROI because it is too organic to measure, we can share some client testimonials that illustrate what we’ve been able to do to help our clients grow their businesses. No matter what sort of business you just started, you need clients. Whether B2B or B2C, your business is only as good as your sales.

Real Estate 52

Real Estate How To B2C Banking 52

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. He gets most of his leads from one source: Google. What does Google want in exchange?

Marketing 60

Marketing B2B Local Customer Service 60

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Measurement should no longer be an issue within public relations. Unfortunately the same isn’t true for local media.

Publicity 164

Publicity Ethics Data Community 164

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Why is Crisis Management so Important to an Organisation. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PR Conversations

NOVEMBER 22, 2023

Although the accelerating decline in the influence of national and local media signalled an end to the dominance of a journalist-to-PR career pathway, it also weakened the established case for the importance of PR in the C-suite (boardroom). These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’.

Education 52

Education Reputation Leadership Technology 52

NewsWhip

FEBRUARY 5, 2020

In terms of the publishers that saw success around Super Bowl LIV content generally, Fox News and its local affiliates came out comfortably on top, with 4 million engagements. Other companies that drove highly engaged web coverage were Google, Dorito’s and Jeep, all of whom featured in the top ten. million and 2.5

Web 78

Web YouTube Facebook Television 78

Communications Conversations

MAY 15, 2018

In the last year alone, they’ve added user profiles, expanded ad options and improved measurement tools. Quite simply: Reddit hasn’t been courting brands the way Facebook and Google have over the years. For example, locally here in MSP, people like Greg Swan, Holly Spaeth and Nathan Eide are most likely Reddit users.

Reddit 76

Reddit Brand Branding Web 76

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Emerged Trends. Content optimization for the mobile and semantic web. The PR Ramifications.

Trends 120

Trends Mobile Web System 120

PR Fuel

JANUARY 20, 2021

News and Google News find articles by crawling online news sources with press releases and editorial content. Sending it to a news website will alert not only your local target audience, but also globally. Measure the Success of Your Press Release. Try out Google Analytics, Webtrends, or Adobe SiteCatalyst.

SEO 52

SEO Engineering Writing Analytics 52

Shift Communications

MAY 3, 2016

That doesn’t even factor in new tool debuts, anything out of Google, Medium’s recent business model change, etc…. In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research.

Technology 60

Technology Marketing eBook Training 60

Waxing UnLyrical

OCTOBER 3, 2016

I started my career at a Philadelphia-based ad agency, and then spent a period of time back here in the ‘burbs as communications director of a local church and a non-profit missions agency. Since I do eerily match my Superhero persona, it’s measurement all the way. What is one Social PR campaign you’re in love with?

Measurement 100

Measurement Banking Agency Course 100

Stephen Waddington

MAY 19, 2020

Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Google has published a tool to help understand search trends during the crisis. Our local BBC news programme and even the national idents are based on clips from social media. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

JANUARY 11, 2022

Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. Critical Mention sums up its product enhancements in 2021, such as Google Analytics integration. It employs 100 local staff and serves about 400 customers. Terms of the deal were not disclosed. Who are all these companies?

Reputation 85

Reputation Technology Tools Data 85