PR for Anyone

APRIL 3, 2024

Her expertise wasn’t limited to just mainstream labels; Adelina’s creative touch extended to vintage clothing and T-shirts, demonstrating her versatility and flair for style. It wasn’t an easy decision, but with the support of her boyfriend, Dave (now her husband), she learned the importance of self-acceptance.

Fashion 130

Fashion Instagram Industry Meeting 130

Solo PR Pro

AUGUST 10, 2021

There’s a whole community of like minded people you can lean on. One of my favorite tips for writing a compelling proposal is to add some personality and color commentary to an otherwise straightforward document using the tool Loom. We use photos, videos and color to communicate that to prospective clients.

Writing 104

Writing Analysis Case Study Video 104

Communications Conversations

OCTOBER 13, 2015

Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? More volunteers? Employee engagement? Enhanced brand reputation? Of course, the answer is probably “all three.” More likes, comments and shares.

Corporate 60

Corporate Creativity Employee Instagram 60

Frederik Vincx

NOVEMBER 8, 2016

First six years of working in communication agencies as a designer and creative, followed by four years of building software for these agencies. After this decade in communication jobs I feel like I have lost touch with the big challenges in life. Local: benefiting my local community in Brussels. A social sabbatical.

Agriculture 155

Agriculture Software Healthcare Community 155

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., hotel stays) in the city.

Social Media 157

Social Media Media LinkedIn Tourism 157

Cision

JULY 31, 2015

Establish a crisis communication plan now rather than later. According to Burston-Marstellar , the brands that recoup and recover the fastest are the ones with well-documented policies. Do something that benefits the community. Want to learn more about crisis communications? Guerrero ( Creative Commons ).

Crisis 120

Crisis Crisis Communications Brand Branding 120

Solo PR Pro

MAY 24, 2022

Awards recognize the strategic and creative work we do and the results we get,” Mary says. Gayle, who considers award submissions to be somewhat of a specialty, turns to three main sources: Professional and industry groups Community groups — such as civic associations, nonprofits or the local Chamber of Commerce Media outlets.

How To 52

How To Groups Writing Local 52

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack). But much of it can be automated, allowing more time for developing the creative subject line or the new launch idea. This is the most important one for PR agencies.

Pitching 136

Pitching Agency Tools Resources 136

Contently - Strategy

OCTOBER 18, 2023

On the Sephora website , shoppers can browse different communities aligned with their interests—upon joining, they can participate in trending discussions, find tailored content, and befriend like-minded beauty fans: Using Content Marketing for Customer Experience Transformation Ready to jumpstart your customer experience transformation?

Content Marketing 52

Content Marketing Marketing Data Comparison 52

Communications Conversations

AUGUST 17, 2017

Why they would make great brand ambassadors : Fast Horse counts Harris and Gardner of the creative firm Bodega Ltd. Lots of gorgeous GoPro shots documenting her adventures in Ironman and triathlon training and competing. She also highlights the big community of runners here in the Twin Cities. Josef Harris and Liz Gardner.

Instagram 114

Instagram Fashion Local Sports 114

Wadds Inc.

FEBRUARY 15, 2024

The document sets out the governance expectations of organisations funded by Arts Council England in identifying and classifying risk issues. The section on reputation risk has raised the ire of the creative community, with a single paragraph being called out as overreach and a form of censorship. “The

Creativity 105

Creativity Government Financial Reputation 105

Solo PR Pro

DECEMBER 3, 2019

Your business should have documented processes and a structure to how you work, even if you are truly solo. Give yourself a bonus, grab another solo or two and have a celebratory lunch, get creative but commit to giving the moment its due. You are running a business and it’s time to take it seriously. Going it alone.

System 65

System Training Resources Employee 65

Cision

JANUARY 13, 2017

Public Relations Company, Phil has served as the Public Relations Director for a myriad of companies, community initiatives and professional organizations. Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level. How do you envision the future of PR?

Local 120

Local Radio Community Tools 120

The Hoffman Agency

MAY 25, 2023

This can look like keeping a gratitude journal, expressing thanks to others, or even making a “work wins” document that you can add to each time you secure media for a client, win an award, or get kudos from a team member. Do something creative. Simply put, routines don’t need to be boring.) Take regular breaks.

Communications 36

Communications Exercises Creativity Technology 36

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Karen Freberg

MAY 2, 2019

I added the components on consulting, personal branding, speaking engagements, and community. Document details of your sabbatical for your report. Document and create. This community was super helpful for me! How did I do this past semester on these tasks?

Education 54

Education Report Social Media Community 54

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Get your community on board before the tweetathon. Use that to your advantage.

Twitter 107

Twitter Analytics Community Facebook 107

Waxing UnLyrical

MARCH 26, 2013

As my trust for them has grown, I am inspired by their creativity and love for their profession. You can download a detailed, and I mean detailed , Excel document that even shows you the engagement your photos have had outside of Instagram. The free analytics report is definitely worth sharing a tweet!

Instagram 111

Instagram Measurement Tools Small Business 111

Waxing UnLyrical

JUNE 14, 2018

If you start collecting an invoice for expenses, save the receipts or documentation and provide it to your accountant. With the help of technology you can build an online community to help build your business or network with people in the industry. Image: Alexis Brown via Unsplash, Creative Commons CC0.

Print 71

Print Resources Technology Interviews 71

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. It also gives us a wide paintbrush to be creative and unique in how we engage with our key audience. Introduce yourself – who are you and what do you do? At SA, I lead a team of PR dynamos.

Measurement 65

Measurement Course LinkedIn Banking 65

Ethical Voices

JULY 24, 2023

” Would I be proud of the work that I’m doing in terms of the purpose and the impact that it has on people, communities? Keep it to the factual issues with documentation proven related to the position. We are a small firm, about 20 people in Washington, but we are always looking to be creative and not be cookie cutter.

Ethics 76

Ethics Government Pharmaceuticals Policies 76

Doctor Spin

APRIL 17, 2023

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Shift Communications

JANUARY 28, 2015

Nevertheless, I have been able to assist with internal processes like onboarding, creative brainstorming practices and management development that make adjusting to growth like ours a little easier. What’s it been like to work with 135 PR, marketing and creative professionals day in and day out?

Agency 60

Agency Real Estate Creativity Training 60

Waxing UnLyrical

MARCH 26, 2012

And I hope that by sharing it with you (with OA’s permission, which I’m grateful for), it will give you some ideas on implementing not just creative campaigns for your clients/organizations, but on setting them up the right way so that you can really gauge the effectiveness when you’re done.

Case Study 102

Case Study Internal International Study 102

prTini

MARCH 24, 2016

But, that language isn’t always easy for creative brains to understand. Drawing on those experiences, I asked our community managers to compile some tips and best practices. Once you’ve successfully executed a few campaigns, put your key learnings into a document that anyone involved in the process can easily reference.

Community 28

Community Policies Government Social Media 28

PR 20/20

JULY 24, 2019

reallocate budget to higher-performing paid channels, mix and match an infinite number of ad copy and creative). Create a foundation of trust : Identify data champions, communicate assumptions and definitions, and document data sources. Today, AI can already do the following: Create personalization at scale (e.g.

Marketing 59

Marketing Data Technology Analytics 59

Karen Freberg

DECEMBER 18, 2019

I had my students curate content for the community (ex. Part 1 is still the audit – same as shown in my social media book – but Part 2 is the creative activation of these insights for the personal brand. However, the students will be asked to create content to fulfill their media mix component of their personal brand.

Social Media 52

Social Media Media Video Course 52

Solo PR Pro

JANUARY 6, 2015

This post answers some of the frequently asked questions from our community. Templates: Creative Briefs and Press Release Questionnaires (PREMUM).

eBook 40

eBook Creativity Twitter Tools 40

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. By the way, the WSJ reporter on that byline used to write for PRWeek).

Agency 99

Agency Trends Marketing Survey 99

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. 8) User reviews and community comments. Competitive products include Prowly and Mynewsdesk.

Pitching 64

Pitching Analytics Enterprise System 64

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe.

Publicity 77

Publicity Reputation Crisis Communications Film 77

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. The souvenir booklet - a 40-page document with a “Which Came First?” Source: GNP Company). Leverage relationships.

Corporate 48

Corporate Examples Storytelling Brand 48

Beyond PR

AUGUST 31, 2016

Moreover, a documented content strategy has become a major differentiator between content programs that work and those that don’t. An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. The reason for this is simple.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. Google Docs Another of my fave G-suite applications, because it lets me share and update documents in real time with as many people who need to be involved, without the pain that inevitably comes with people emailing each other different versions of a document that you have to keep saving and re-saving.

Tools 100

Tools Google Twitter Facebook 100

ZudePR

MARCH 22, 2018

If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. I also kept myself busy purchasing tools (from AppSumo) – including Scrivener and KingSumo – and discovering new bloggers such as Joanna at The Creative Penn , the doyen of UK self-publishing. #6

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

APRIL 7, 2015

None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. Each document is linked to within the tweets, so that curious Twitter historians can explore the events in more detail.

Creativity 60

Creativity Publicity YouTube Insurance 60

Frederik Vincx

JULY 17, 2023

Principles of our storyselling approach Teach own learnings: Everything we learned, we documented in videos, blog posts, infographics, Build practical solutions: We built a bunch of tools and services to make life easier for our target audience. Video lessons , webinars , self-service workshops, guides , branded tools and so on.

Software 78

Software System Training Enterprise 78