ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. But what does it really mean, and which qualities make a successful thought leader? What qualities make a successful thought leader? What qualities make a successful thought leader? Walk the walk.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. Brand perception audit.

Agency 188

Agency Publicity Media Training Training 188

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” Themes of power, revenge, moral ambiguity, politics and identity have intrigued us for hundreds of years and will continue to capture our hearts for centuries to come. Think about what your brand wants to achieve.

Strategy 258

Strategy Trade Shows Case Study Course 258

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.

Technology 78

Technology Interviews Reputation Crisis 78

PRSay

JUNE 3, 2020

As a person of color, the wide support of what is right, just and fair is truly heartwarming. We each have to reach deep within ourselves to consider how we can ensure that our voices are part of the solution to create change. If you prefer social media, then write a post or submit an article to your Chapter’s blog.

Local 137

Local Community Conference Writing 137

Buzzstream

FEBRUARY 5, 2020

When it comes to improving skills or growing professionally, a lot of us in the industry look up to marketing superstars and emulate what they’re doing. In fact, having a lot of diversity in personalities and experience can greatly enhance your team. Read on to discover more about the personality traits of the top digital PR leaders.

Digital PR 132

Digital PR Content Marketing Twitter Industry 132

Mindful Marketing

NOVEMBER 20, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing At Thanksgiving, individuals often express gratitude for what they’re personally appreciative, e.g., family, friends, health. These have been tough times for organizations in most industries.

Nonprofit 84

Nonprofit Banking Retail Insurance 84

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Have a distinct voice. A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. Being outspoken or controversial is a common method of differentiation, but if it’s contrived, it will probably fall flat.

Brand 196

Brand Branding Reddit B2B 196

Cision

JULY 24, 2017

Event speakers can have that same effect on a conference. Since these announcements are so common, it’s easy to fall into the trap of treating them that way. Instead, try thinking about what makes the speaker notable. Here are five tips to avoid the template trap when writing event speaker announcements: 1.

Trade Shows 209

Trade Shows How To Conference Examples 209

Cision

JULY 8, 2015

If you tie those into your brainstorming sessions, you’ll soon see how easy it is to become a thought leader with your unique ideas. Q: What’s one major mistake people make that prevents them from standing out? What about brands? What about brands? Want more thought leadership insight from Dorie?

Skype 120

Skype Conference Leadership Big Data 120

ImPRessions - Crenshaw Communications

APRIL 19, 2017

A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality. Steve Tappin puts it well when he explains that the rise of social media represents not just a technological shift, but a cultural one, for business leaders. Today, things are different.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Sword and the Script

DECEMBER 15, 2020

It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen. If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. It may not sound sexy, but a marketing leader must focus on the actions that get the job done.

Marketing 167

Marketing Employee Content Marketing Training 167

Melissa Agnes

SEPTEMBER 4, 2020

Have you put strategic thought into what people find when they google your name? This is why I was so pleased when I learned of the unique offering my friends at ReputationDefender have developed to serve this sorely underserved professional need. If they were to do this today, what would they find? Google you.

Brand 234

Brand Branding Reputation Crisis 234

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. So how can you maximize your web content to reap positive business results? So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Doctor Spin

JANUARY 5, 2024

Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors. We can use personas in PR, too. In marketing, the use of “marketing personas” is commonplace.

How To 52

How To eBook Corporate Groups 52

Communications Conversations

APRIL 30, 2019

And, if you listen to many in the influencer marketing “industry” you’ll hear a common refrain: you need to use XYZ tool. Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand.

Tools 111

Tools Twitter Local Pitching 111

Communications Conversations

OCTOBER 23, 2017

And finally, I had lunch with a woman last week who told me she, along with many other women leaders at her employer, were recently passed up for leadership positions while her male counterparts got every one of those promotions. Because that’s what gender equality is really all about, right? Power–plain and simple.

Leadership 84

Leadership Newspapers Corporate Agency 84

Mindful Marketing

JULY 16, 2022

During my 20-plus years teaching college ethics courses, my students and I have sometimes joked about that kind of thing, inferring that of all places, an ethics class is one deserving of absolute integrity. What would lead people reputed as among the most moral in one of the most ethical professions to make such a breach of integrity?

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Sword and the Script

JUNE 25, 2019

It can involve the cost of an investigation into what happened, remediation, legal fees, and regulatory fines, among others. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. This also brings indirect costs.

Brand 105

Brand Branding Reputation Corporate 105

Shift Communications

AUGUST 10, 2017

In a recent SHIFT blog , our VP of Marketing Tech, Chris Penn, answered the question ‘what is thought leadership?’. PR helps to communicate compelling stories to improve brand awareness, and by integrating thought leadership, it may help to generate qualified leads.

Leadership 92

Leadership Sports Healthcare Pitching 92

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Muck Rack, January 2024 ) In addition to this, PR pros are liking what they see and many report that generative AI is adding to the quality of their work. Download the report!

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

JANUARY 3, 2023

What is public relations? What are some examples of public relations? What is the value of public relations? It struck me as brilliant, and I decided to replicate his experiment with public relations. I used this feature liberally, but in every instance, the second answer was nearly identical to the first one.

Interviews 98

Interviews Publicity Technology Social Media 98

Melissa Agnes

OCTOBER 16, 2014

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. Are we wasting energy discussing what to call our work, rather than devoting more time to learning how to do it better? By Dr. Thomas D. Emergency management: profession vs. field.

Education 270

Education Government Policies Wikipedia 270

Buzzstream

MARCH 13, 2024

Although it can be tempting to purchase a handful of links from Fiverr for tens of dollars, what if I told you there was a way to create AI-proof, competitor-proof backlinks with a strategy that Google approves of and truly likes ? What is Digital PR? Enter digital PR. If properly executed, it’s a knock-out punch.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR 20/20

OCTOBER 18, 2021

And no matter what our moms and doctors tell us, we trust what WebMD has to say. It’s that simple, yet so many companies aren’t willing to dedicate the resources towards well-executed thought leadership efforts. But when done right, thought leadership content is what positions you as a trusted resource to customers.

Industry 87

Industry How To Comparison Leadership 87

Cision

NOVEMBER 27, 2015

While this may have fallen under the marketing team more so than a communications team in the past, the landscape of PR and marketing is evolving and becoming more interdependent and data-driven. How did they find us and what was their path to purchase? Here are three tips for a winning demand generation strategy: 1.

Strategy 120

Strategy How To Data Infographics 120

Mindful Marketing

JANUARY 1, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing I few weeks ago, I walked into Lowe’s with an old piece of wood to have its dark green and ivory paints color matched. What exactly is upcycling and why does it matter?

Apparel 73

Apparel Fashion Training Construction 73

PR Conversations

NOVEMBER 22, 2023

Do you have a view of why so many PR practitioners focus on craft skills and are reluctant to educate themselves despite many decades of body of knowledge creation? Do you have a view of why so many PR practitioners focus on craft skills and are reluctant to educate themselves despite many decades of body of knowledge creation?

Education 52

Education Reputation Leadership Technology 52

Flack's Revenge

JUNE 25, 2014

Most were surprised by David Brat's win over House majority leader Eric Cantor in the Republican congressional primary in Virginia a few weeks ago. After all, there's a constant tension between the old and new in tech – i.e., the market leaders and challengers. Here is what I learned: Build Support While Flying Under the Radar.

Radio 120

Radio How To Analysis Local 120

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 104

Blogging Survey B2B Analysis 104

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Being a successful thought leader isn’t just about having the right things to say at the right time – it’s just as much about being in the right place. You’re doing everything right.

Leadership 81

Leadership Strategy Energy Advertising 81

Communications Conversations

OCTOBER 22, 2014

Conducting a content audit, identifying your content resources (I blogged about that last week). Let’s take a look at six different scenarios, six different executives, that have used LinkedIn to advance their organization’s PR objectives: Executive: Richard Edelman. Developing content. And, distributing content.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Mindful Marketing

JANUARY 1, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A few weeks ago, I walked into Lowe’s with an old piece of wood to have its dark green and ivory paints color matched. What exactly is upcycling and why does it matter?

Apparel 65

Apparel Fashion Training Construction 65

Buzzstream

FEBRUARY 9, 2024

What is White Hat Link Building? Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. You can get data from survey platforms like OnePoll , YouGov , Survey Monkey , and Pollfish if you don’t have user data.

Google 71

Google Infographics Pitching Resources 71

Waxing UnLyrical

JANUARY 17, 2019

Most companies have gone through them – periods without clear cut news. A product release has been delayed, new customers have paused in the sales pipeline and there are no plans to open a new location anytime soon. Thought leadership can take many forms and your company has a viewpoint which is unique. Conduct Surveys.

Leadership 81

Leadership Survey Education Exercises 81

Waxing UnLyrical

MAY 17, 2018

You have to promise me you won’t share this.”. What could be so bad that I was being warned strongly against sharing it outside of a closed Facebook group? It would not have mattered to me what she was wearing or whether she had makeup on. We have enough expensive problems as it is.”. Guest Post by Paula Kiger.

Exercises 82

Exercises Interviews Groups Video 82

PR 20/20

APRIL 29, 2023

Does your association have a documented content strategy? You’re on the road to establishing your association as a thought leader, improving your SEO, and engaging current and prospective members. Conversions : Most association content strategies have the ultimate goal of converting visitors into members. Let’s dive in.

Tools 70

Tools Measurement Strategy Analytics 70