Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. These giant corporations are demonstrating an interest in experimenting with new tools.”.

Social Media 117

Social Media Study Blogging Company 117

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Tech PR teams tailor its messaging and communication strategies to resonate with the preferences and interests of the intended audience, which could include consumers, businesses, investors, or industry professionals.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

NOVEMBER 14, 2023

73% of consumers say [that] to win their support, companies must show how they are supporting communities and the environment. Press release examples like the following effectively use data to paint a picture of consumer behavior during the holidays. UK consumers are expected to spend £24.1 more than in 2022, and includes £3.8

Examples 116

Examples Energy Retail Product Launch 116

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

5W PR

SEPTEMBER 19, 2023

Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly. This content can take the form of articles, videos, infographics, webinars, and more. Influencer partnerships Influencer marketing has emerged as a powerful tool in digital PR.

Viral 78

Viral Digital PR Storytelling Reputation 78

5W PR

NOVEMBER 21, 2023

This versatile tool can generate social media posts, design videos for platforms like Instagram Reels and TikTok, craft website templates, and even create presentations—all within the chat interface. Link Reader Simplifying the task of consuming web content, Link Reader excels as a ChatGPT plugin.

Travel 78

Travel Hotels Infographics YouTube 78

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible.

Engineering 101

Engineering Writing Mobile SEO 101

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. As well, it synthesizes a host of ideas. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 116

B2B Marketing Survey Software 116

5W PR

MAY 27, 2022

The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. Good stories should be inspirational and captivating while giving consumers a sense of relatability and relevance. Storytelling.

Company 88

Company Strategy Publicity Real Estate 88

PR 20/20

MAY 16, 2023

How do they consume information? A quick and easy way to get started is using HubSpot's free Make My Persona tool. Using a tool like HubSpot Reports , you can examine performance on individual assets, website pages, email campaigns, social channels, and—once created and set up in HubSpot—your personas. Here's how.

Marketing 69

Marketing eBook Resources Tools 69

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. No one should underestimate the power of data for storytelling.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

5W PR

JANUARY 4, 2023

There are many different ways that companies can improve their social media marketing efforts to reach a wider audience and engage their consumers. On the other hand, visual content works well on Pinterest and Instagram , with photos, infographics, and even videos being able to generate a lot of website traffic for many businesses.

Pinterest 88

Pinterest Infographics Social Media Instagram 88

Presspage

MARCH 5, 2020

Different tools are used to post to the website and to communicate by email, and the two systems don’t talk to each other. It’s inefficient, time-consuming and frustrating for all involved – and it increases the possibility that mistakes will be made somewhere along the way. In short, it’s a mess.

Brand 88

Brand Branding SEO How To 88

Cision

APRIL 23, 2015

.” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Content marketing’s top four tactics include social media, e-newsletters, articles on owned websites and blogs.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. The tools and channels that served us well and we’ve been mastering (e.g.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Our team uses these tools, too! The tool takes that information and develops an original long-form piece of content that focuses on important KPIs.

Google 90

Google SEO Trends Content Marketing 90

Engage PR

SEPTEMBER 13, 2021

Content creation is an essential tool to increase the profile of your business. Content can come in many forms, such as blogging, email, social media posts, digital adverts, video, infographics and more. Ask yourself: what you want your audience to do when they consume your content?

Infographics 60

Infographics Education Social Media Content Marketing 60

5W PR

AUGUST 12, 2020

Adopting a multichannel internal communication strategy, which incorporates tools like desktop alerts, mobile alert apps, and open-click alerts, help alert staff members. Offering value-packed content to healthcare consumers without being salesy helps connect with clients. Adopt content formats that employees can relate to.

Healthcare 88

Healthcare Strategy Communications Policies 88

Cision

JULY 13, 2016

Use media monitoring tools to listen to their conversations, segment their psychography and gather insights on their demography. Additionally, alert those who previously consumed your content when more is available. Modern-day communicators have a tool shed full of tactics for recreating and repurposing content.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Cision

MAY 2, 2015

It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. It’s more than an inbound marketing tool. Instead of simply sending a press release to these influencers, consider offering to guest blog, or partner up for a webinar or podcast.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Presspage

AUGUST 12, 2020

Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. These days, busy consumers are bombarded with information left, right, and center. Simplicity. Simplicity is a winning principle when it comes to UX.

Brand 117

Brand Branding Infographics Analytics 117

PRSay

MARCH 9, 2018

It’s been around in some shape or fashion since the early days of the internet, and is now amplified through social media channels where brands freely share blogs and articles. Essentially, content syndication involves republishing content such as a blog or video across third-party sites. Actually, it’s quite easy.

Infographics 102

Infographics Fashion Advertising Advertising 102

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 83

Financial Industry Report Insurance 83

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. MarketingProfs says, “The implied endorsement of third-party experts holds much more weight to consumers than anything a company can say about itself.”

Media 120

Media Content Marketing Infographics Fashion 120

Flack's Revenge

MARCH 4, 2015

Blog early for links, on the weekend for comments. There are also tools that claim to help identify the best time to tweet, e.g. see this features list for SocialBro. Infographics used to be a novel idea; now they are passé; there are so many, and most are not that impressive, making them easier to ignore.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

Presspage

AUGUST 12, 2020

Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. These days, busy consumers are bombarded with information left, right, and center. Simplicity. Simplicity is a winning principle when it comes to UX.

Brand 78

Brand Branding Infographics Analytics 78

Masters in Communications

DECEMBER 10, 2018

Data can be the tool used to tell a story, the source upon which a story is based, or both at the same time. It often involves the use of statistics, charts, and infographics. Multiple sources add information over social media, blogs, and videos as the news story is happening. The way we consume data will never be the same.

Journalism 65

Journalism Newspapers Web Data 65

5W PR

NOVEMBER 2, 2016

However, PR is one of the best tools to target your shoppers and jump start your sales. Here are just a few ways using PR attracts consumers. However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business.

Publicity 87

Publicity Case Study Infographics Energy 87

Presspage

AUGUST 15, 2017

Consequently, tools like AI systems that can parse through large amounts of data, and provide highly targeted content to users will become integral in PR. brought forth vast social media and multimedia tools, including video sharing capabilities.

Technology 115

Technology Big Data Video Data 115

Contently - Strategy

NOVEMBER 27, 2018

Third-party tools like Moz and BuzzSumo now offer data on valuable search engine optimization data like keyword volume, difficulty, and click-through rates. A company like Marriott, for example, isn’t just battling other hotel chains for consumer attention. Marketers just throw an article on a blog and expect everyone to show up.

Strategy 108

Strategy How To Content Marketing Analysis 108

Buzzstream

MAY 19, 2022

The data can come from a survey purchased through a tool like Yougov, Survey Monkey, Harris Poll, etc. Using a keyword research tool, like Ahrefs, look for lower competition keywords. They have been repeating a survey for years to compile their blogging statistics and rank for the keyword. Or it can come from internal data.

Survey 90

Survey How To Reddit Pitching 90

Waxing UnLyrical

AUGUST 29, 2019

It’s time-consuming, but it’s the best way to see how they interact with their followers and how they react to negative statements. Infographic via smallbizgenius. Besides being a regular contributor to several tech and digital marketing blogs, Andriana Moskovska is proud to call herself SmallBizGenius’s community manager.

How To 74

How To Infographics Sports Small Business 74

Sword and the Script

JUNE 28, 2016

In other words, influencer marketing with the big names may not be as effective as brands hope, according to a recent study of consumers. A survey by Collective Bias , of 14,000 adult consumers found, “30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity.

Infographics 61

Infographics Survey Consumer Study 61

5W PR

JUNE 25, 2018

To make content stand out in a world where everyone is using blogs and articles, PR pros need to make sure that they’re optimizing everything they produce. For instance, digital tools like Google analytics can help PR agents to track customer responses to certain pieces of content and adjust future strategies accordingly.

Content Marketing 60

Content Marketing Infographics Google SEO 60

ImPRessions - Crenshaw Communications

JULY 18, 2017

A brand-sponsored survey is a time-honored tool for public relations. You’re more likely to end up with a muddle, or, in the best case, a piece of research that’s moderately informative about consumer attitudes but deathly boring to editorial media. But how do you ensure the success of a given survey? Also important?

Survey 136

Survey How To Construction Data 136