Buchanan PR

AUGUST 28, 2023

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Seeing as many trends go viral, they can be helpful in expanding a brand’s reach and exposure. If anything, many of these viral trends encourage companies to be candid and step outside of the realm of their typical content.

Social Media 82

Social Media Trends Viral Media 82

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE.

Pitching 130

Pitching Video YouTube Viral 130

5W PR

AUGUST 16, 2023

From informative makeup routines to dupe recommendations for viral products, TikTok provides insights into the latest beauty trends and even sheds light on public controversies and various news stories. Coquette beauty Coquette Beauty takes the lead as the foremost emerging beauty industry trend of 2023.

Trends 78

Trends Viral Industry Data 78

Onclusive

MARCH 24, 2022

Welcome back to our blog series on Demystifying PR Measurement! Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it.

Measurement 396

Measurement Data Hotels Viral 396

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78

Brand Branding Viral Apparel 78

5W PR

JUNE 12, 2023

The advent of social media has brought about significant transformations in the tourism industry. User-Generated Content and Viral Marketing User-generated content (UGC) plays a pivotal role in tourism advertisements. When UGC goes viral, it can create a ripple effect. They have also changed the methods used to promote tourism.

Tourism 88

Tourism Social Media Travel Marketing 88

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. company website, blogs). What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. However, companies in the SaaS industry don’t always have the privilege of working with PR professionals and partnering with agencies. Data and Insights. Familiar Story Angles.

Company 88

Company Strategy Viral Data 88

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. But without a distribution channel, your company blog is like a car without an engine. Pack Up the Trunk.

Blogging 77

Blogging Company Engineering Airlines 77

Burrelles Fresh Ideas

MARCH 12, 2024

However, building a brand presence can be tricky if you’re new to the tech industry. Tech Startup Industry The tech industry is flourishing. Media outreach to connect with the industry. When crafting social content, lean on trends and publish content with a high virality rate. Hosting a launch event.

Social Media 79

Social Media Strategy Media Reputation 79

5W PR

OCTOBER 26, 2020

The marketing team can create a targeting strategy that’s going to turn the leads into clients, and depending on the company’s industry. If a business has recently gone viral on social media , this is a sign that it needs to be scaled up and as quickly as possible. Popularity.

Viral 88

Viral Employee Small Business Data 88

Cision

NOVEMBER 8, 2015

Q: What tactics help to make a campaign go viral? Viral means something is shared, and we share things that create emotional connections somehow. That said, trying to be viral usually means that you won’t be viral. Q: What is the best way to find an influencer in your industry? Both focus on social tools.

Viral 120

Viral Nonprofit Software Social Media 120

Cision

JUNE 2, 2017

If you know your industry, then you know your competitors. In fact the more traditional the industry, the less likely they will innovate. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? Innovation.

How To 198

How To Real Estate Web Case Study 198

Onclusive

JULY 18, 2017

The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry. It’s important to know how your own blog content fares in comparison to earned or newswire content. In advertising, impressions refers to the number of eyes an ad receives.

Comparison 294

Comparison Advertising Advertising Analytics 294

5W PR

JULY 7, 2021

In some cases, startups can receive positive media coverage and interest from journalists by lending their industry expertise or thought leadership to other high-quality websites or business publications relating to their industry. Reverse Pitching. Interesting Stories.

Publicity 88

Publicity Pitching Product Launch Viral 88

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Google Fred Update. Screen: [link].

Google 259

Google Digital PR Mobile SEO 259

Deirdre Breakenridge

APRIL 21, 2015

However, today we are able to take video to the next level with Vine, Meerkat, and Google+ Hangouts On Air, as well as the use of those unplanned viral videos that spark incredible passion and interest in our social communities. This was an important question and one that should be explored beyond one student or one blog post.

Video 150

Video Viral Community Survey 150

Polaris

NOVEMBER 29, 2014

The PR industry needs to do a better job of approaching independent bloggers. The policy should include the suggested steps for researching, evaluating and reaching out to independent bloggers: The least number of blog posts every consultant must read before reaching out to a blogger. Take time to avoid a viral disaster.

Policies 181

Policies Marketing Viral Pitching 181

Bianchi Biz Blog

FEBRUARY 18, 2021

And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. So over the years, I have read hundreds of articles and blog posts about how to get faster. It can take time and research to unlock all the best ways to stay abreast of industry context.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Cloud-based tools and project management platforms have become the core of PR teamwork, a trend highlighted by the fact that 59% of PR professionals believe that technology will be key in driving industry transformation.

Analytics 78

Analytics Digital PR Storytelling Local 78

Shift Communications

MAY 24, 2022

The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! We suggest investing more money upfront to get the usage rights to share influencer content across paid, earned and owned (like email and blog) campaigns, too. Create open-ended briefs. Creators are (as in their name) creative.

Strategy 97

Strategy Marketing Guidelines Creativity 97

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. Leadership branding : Local executives should be seen as thought leaders in their industry, to highlight the investment that an organisation is making in a territory.

Local 62

Local Leadership Viral Creativity 62

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. That’s why companies in the B2B industry should be investing in establishing a unique brand image. Competitor Brand Images.

Brand 60

Brand Branding B2C B2B 60

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Then there are those of us who’ve spent the bulk of our career in the same industry and have long-term relationships with the journalists and analysts that cover it.

Travel 281

Travel Technology Conference LinkedIn 281

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

FEBRUARY 10, 2016

Ever feel like you’re publishing blog content to an empty theater? So don’t expect to jot off a quick blog article and have it be good. If you always write a 400-word blog post, you’re providing a pretty monotonous experience for readers. Include a video post or infographic in your blog lineup. Here’s how. Do you love it?

Writing 120

Writing Viral Infographics Blogging 120

Melissa Agnes

JULY 17, 2014

If it’s truly a crisis, it will be published about in blogs and on news sites, and potentially make its way to traditional media. A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. This means that a crisis is never a “social media crisis”, but rather a crisis.

Social Media 252

Social Media Crisis Media Viral 252

Cision

DECEMBER 20, 2016

With so many engaged in side-jobs or working as independent contractors, the question Cision wanted to answer is: how are independent workers and their industries portrayed in the media? To do that, our team reviewed one year’s worth of news and blog mentions, or more than 500,000 posts.

Study 120

Study Small Business Groups Viral 120

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” While you probably don’t want to emulate all of Cersei’s qualities, matching her in the knowledge of your business, industry and competitors would be admirable. Game of Thrones embraces powerful leading ladies.

Strategy 258

Strategy Trade Shows Case Study Course 258

Critical Mention

FEBRUARY 5, 2019

To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Industry and competitor analysis are also benefits of following trends. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology.

Trends 61

Trends Viral Analysis Crisis 61

Karen Freberg

APRIL 9, 2023

In an industry where there is a lot of excitement and competition, there also is a lot of creativity in the entertainment and movie business. However, what if you write, sing, and release a song that was featured for a short second in the movie to make it go viral? Thanks and have a great day!

SMB 52

SMB Viral Creativity Course 52

Marketwired

MARCH 22, 2016

This is post 5 of our 5-part #CreativePR blog series. The data-driven world has significantly reshaped the way the communications industry works. They’re meant to be a tool for business communication, not fine art or viral spectacles. Read the entire series here. . While they can (and should!)

Measurement 100

Measurement Data Creativity Viral 100

5W PR

JANUARY 11, 2024

This new monochromatic dark brown makeup look has taken the beauty industry by storm with celebs like Hailey Bieber, Megan Thee Stallion, and more seen rocking it. ⚡️ appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Fashion 78

Fashion Trends Hotels Viral 78

Burrelles Fresh Ideas

OCTOBER 31, 2023

In this blog, I explore the pros and cons of newsjacking as a PR strategy, realizing that there are two sides to every coin when it comes to this topic. Given newsjacking’s reliance on real-time news, viral material, and trends, having the correct media monitoring (including social media) in place is essential.

Ethics 103

Ethics Trends Social Media SEO 103

Doctor Spin

DECEMBER 4, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. Doctor Spin | The PR Blog. Please support my blog by sharing it with other PR- and communication professionals.

Media 52

Media eBook Viral Construction 52

Cision

DECEMBER 26, 2017

To make the most of a sage persona, create a long-form content blog to generate traffic. Offer educational courses , as Moz does, to deliver more valuable content and further entrench yourself as an industry expert. If you’re always funny about it, your social accounts could become viral destination sites. The Explorer.

Brand 273

Brand Branding Consumer Social Media 273

Onclusive

NOVEMBER 8, 2017

Keynote speaker Geoffrey Moore, author of ‘Crossing the Chasm’, ‘Escape Velocity’ and other bestsellers, highlighted the catalysts for these radical changes and provided a roadmap for the future of the industry. Viral communications require real-time responses. “We We have democratized information.

Communications 170

Communications Marketing Enterprise Case Study 170