Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

Waxing UnLyrical

MAY 2, 2013

That’s a blog post for another day. Also, it’s worth understanding that trends is looking at the headlines written in news articles as being indicative of the relative power of those phrases. Some of the best sources for finding keywords and phrases are the people who interact with your customers on a daily basis. Google search.

Blogging 111

Blogging SEO Web Google 111

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post.

Instagram 144

Instagram Technology Resources Employee 144

5W PR

DECEMBER 22, 2021

Businesses should consider how to adapt to keep customers loyal and to woo new customers. For this, technology, metrics , and proactive customer strategies can be extremely helpful. Excellent customer service can completely change the way people view a business. Customers get all the details, minus the extra fluff.

Customer Service 88

Customer Service Financial Measurement Meeting 88

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

MAY 3, 2021

Earlier articles delved into how many consumers, particularly younger ones, were not only more open to trying new brands but also would not patronize those whose values were contrary to theirs. A lot has previously been written, both pro and con, about customer service and the increased use of AI and chatbots.

Brand 88

Brand Branding Customer Service Consumer 88

5W PR

OCTOBER 14, 2020

These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important. In September, social media management platform Hootsuite reported that 76% of consumers message a business seeking customer service or support.

Social Media 88

Social Media How To Media Guidelines 88

PRSay

APRIL 29, 2019

If an article, for instance, about customer service mentions an all-expenses-paid trip to Las Vegas, then tout that in your headline: “Win a Trip for Two to Las Vegas.” For instance, if you article is about medical care, you may want to target “nurses” or “doctors” in your headline.

Writing 156

Writing Retail Training Customer Service 156

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Melissa Agnes

SEPTEMBER 12, 2014

From The Crisis Intelligence Blog. TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy. This week on The Crisis Intelligence Podcast, I had the pleasure of chatting with Staff Sergeant Chris Boddy of the Toronto Police Service. Have an awesome weekend! NeverForget.

Crisis Management 191

Crisis Management Crisis Healthcare Customer Service 191

Landis PR

DECEMBER 20, 2021

Corporate blogs are the norm. In 2018, Whole Foods Market launched a contest that invited customers to share social media posts of their latest food obsessions and tag #MakesMeWhole. Social channels supplied companies with real-time feedback on customer behavior. Customer Service.

Social Media 52

Social Media Brand Branding Customer Service 52

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. 1 Do Things that Don’t Scale. Ritz-Carlton. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Onclusive

APRIL 5, 2018

“A big factor for why my team switched over from our previous media monitoring tool Meltwater, was AirPR’s excellent customer service, swift action in incorporating customers’ feedback into their roadmap and having the ability to track attribution for articles.”- Christine K.

Software 199

Software Analytics Customer Service Comparison 199

Prohibition

MARCH 21, 2024

Furthermore, advance AI tools can identify emerging customer preferences. This will allow organisations to refine approaches to customer services , tailor any marketing material and inform product development strategies. Get in touch with us today to find out how we could support you with your Public Relations.

Social Media 62

Social Media Trends Analysis Media 62

Contently - Strategy

MARCH 22, 2024

This applies to all sorts of content, including blogs, videos, podcasts, and content offers like e-books. If you’re at a loss, you can interview customers or ask your sales and customer service teams to copy you on replies to emails they receive or monitor your prospects and customers online to see what conversations they’re having.

SEO 52

SEO How To Engineering Mobile 52

Cision

SEPTEMBER 21, 2016

To shave off the time you spend on finding great content to share, use content curation tools like these to quickly find the kinds of articles your audience wants to read. You can include informational articles, product comparisons, videos, special offers, et cetera. Comment on her articles. Responding to People.

Marketing 120

Marketing Comparison eBook Social Media 120

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. As Forbes said in a recent article, many ad campaigns still involve a lot of “educated guesswork” from marketers.

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Check out our services.]. Top shared articles (linked). Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. Articles, blog posts and content picks.

Company 154

Company Tools Technology Software 154

Bianchi Biz Blog

FEBRUARY 2, 2023

Also, for companies that receive a high volume of customer service requests, ChatGPT can be used to generate customer-facing responses and support. Finally, it’s also helpful to be specific on context, if there’s any, to get better results.

Automotive 81

Automotive Training Customer Service Data 81

ImPRessions - Crenshaw Communications

APRIL 24, 2018

If your company has an innovative product and/or great customer service, you’re in a position to ask clients to write online reviews or blog about their great experience using the product. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Landis PR

DECEMBER 13, 2021

This is a classic customer service line, but it also serves a specific purpose. Quantifying how a customer heard about a company/product/service at the salesperson level can inform marketing where their marketing spend is most efficient. While sales can take time, we’re able to track conversions regularly. Meh, at best.

Customer Service 52

Customer Service Data Software B2B 52

Cision

MAY 26, 2016

What makes one article, image, video or podcast delightful and another fall flat? The Middle Finger Project – a wonderful blog and project from Ash Ambirge about copywriting and life in general. Figure out what it’s about (marketing, sales, customer service, elephants?). Also contains large amounts of sass.

Analytics 200

Analytics Energy Google Data 200

Onclusive

JANUARY 10, 2018

Articles and reports can be swapped for personalized virtual experiences and views and clicks will be replaced with memorable interactions.”. Brand lift, moving customers through the funnel more quickly, organizational efficiency, customer service, product development – the list goes on and on.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

wiredPRworks

JULY 1, 2022

Applications update and round out your profile with presentations, blog posts, free articles, travel plans, book reviews and events. Investing in an upgraded personal or business account improves functionality, reach, access and customer service. If not, see what you need to do to fill in the gaps.

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

Shift Communications

MAY 22, 2017

At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Industry publications and articles. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Machine Reading. Client announcements.

Publicity 166

Publicity Analytics Data Advertising 166

5W PR

SEPTEMBER 7, 2017

It’s a big ask for brands to take on transparency: as a Forbes article from earlier this spring argued, “…the irony here is that marketing, by nature, isn’t really authentic. Whether it’s a simple customer service issue, or a large-scale communications crisis, addressing issues honestly wins consumers’ trust.

Trends 108

Trends Airlines Social Media Crisis 108

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. Anyone can create content, blog and launch a new social media page. We’re thinking differently.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. LinkedIn has always been recognized as a place of high-quality educational articles. Transparency. LinkedIn images.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

JULY 2, 2019

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

ImPRessions - Crenshaw Communications

MAY 15, 2018

Tesla didn’t issue a statement about the accident until four days later, with a blog post titled “What We Know About Last Week’s Accident.” The final paragraph of a March 30 follow-up blog stands out as a piece of sincere communication. The language fits the Tesla brand: aloof, calculated, and confident.

Crisis 136

Crisis Privacy Airlines Facebook 136

Prohibition

MARCH 5, 2020

As a 2018 article in Harvard Business Review put it; “employee brand engagement establishes a critical link between employees and customers”. Many users will pose customer service enquiries straight to social media as they see this as a chance to get an immediate response.

Social Media 62

Social Media Trends Media How To 62

Polaris

SEPTEMBER 18, 2015

According to the article, social analytics company Shareablee found engagement for US brands on Instagram more than doubled in the first quarter of this year versus the same period in 2014. Since Instagram isn’t typically used to share blog posts and other online content, we require different Instagram success metrics for the platform.

Instagram 100

Instagram Measurement Twitter Customer Service 100

Sword and the Script

DECEMBER 3, 2019

This means each sentence of an article or post is evaluated individually and gets its own sentiment (positive, negative, neutral).” 5) Picks from the PR tech vendor news blogs. Here are a few picks from the vendor blogs with a read. Detailed briefing here. Meltwater improves sentiment analysis.

Data 90

Data Enterprise Survey Instagram 90

Doctor Spin

APRIL 5, 2023

In this article, I’ll outline the top 10 PR strategies for small businesses and how each one can help you reach your goals. Contrarian Scaling —Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service. Thank you for reading this article.

Small Business 52

Small Business Strategy eBook Reputation 52

Mindful Marketing

JANUARY 5, 2021

A few years ago, triggered by what I saw as a troubling increase in casual cursing, I wrote an article for The Marketplace , “ Don’t curse your own brand.” That’s why in any kind of potentially volatile situation, from a customer service encounter to a hostage negotiation, swearing rarely helps.

Writing 113

Writing Customer Service System Examples 113

PR 20/20

JANUARY 15, 2019

CMO’s article recommends taking a step back and first aligning marketing and sales goals and models around a set of strategic accounts. Start by ironing out your company’s dream clients/customers. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57