Shift Communications

MARCH 27, 2015

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Against this backdrop, and with our HQ here in Massachusetts, the conversation that took place at the Massachusetts Technology Leadership Council in mid-March was of special interest. of the technology IPOs (6).

Technology 60

Technology Local Transportation Leadership 60

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. It’s no secret that analysis and insights are not only commonplace, but pretty much required in today’s business world.

Brand 370

Brand Branding Media Measurement 370

NewsWhip

OCTOBER 23, 2020

David Soutoul, who is responsible for leading data and innovation projects across their regional hub in Asia , partnered with us to solve several communication challenges for a very large technology client who is transforming digital entertainment across SE Asia. . What is your approach today and where do you see that evolving?

Local 78

Local Analysis Measurement Data 78

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects.

Radio 52

Radio Pinterest Television Government 52

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. It’s the only way to stay ahead.

Hotels 198

Hotels Mobile Travel Automotive 198

Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. Most of the articles are about the latest technology or tool and Scott Brinker makes some great points about this in his book Hacking Marketing.

Technology 61

Technology Marketing Retail Interviews 61

NewsWhip

SEPTEMBER 29, 2020

For example, MIT’s Technology Review tapped the r/ChangeMyView subreddit for expert advice on how to challenge beliefs in conspiracy theories. For hyper-local reporting, a local LA story about road closures featured a Reddit post from an LAFD official explaining what had happened. .

Reddit 117

Reddit Viral Community Local 117

The Hoffman Agency

NOVEMBER 30, 2023

They might also cast envious eyes across the channel as the likes of Intel, TSMC and local players are handed billions of dollars in subsidies to build manufacturing plants on the continent (though this in itself isn’t always received positively by the media).

Government 36

Government Analysis Policies Industry 36

Newsfile

FEBRUARY 27, 2024

Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis. This platform is geared towards researchers, analysts, and business professionals conducting detailed analysis, market research, or tracking trends over time. In fact, 17% of those polled visited the Yahoo!

Financial 52

Financial Media Analytics Data 52

PR in High Definition

DECEMBER 17, 2020

British mobile networks are hoping to take up a leading role in emerging radio technology, OpenRan, which could be worth up to $21bn. CityAM covers the full report and analysis. With Covid vaccinations now underway, there could be some more good news on the horizon for the UK tech scene. The Daily Telegraph has the full story.

Ethics 62

Ethics Google Banking Radio 62

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Flack's Revenge

MARCH 30, 2020

My friend Don Leon offered some great advice on LinkedIn: Take a moment to identify some of your favorite clients and customers (folks are tending to stay local so lots of people around/at their desk). You should check in, let them know that you are thinking of them, and that you care beyond the monthly fee.

Crisis 199

Crisis Pitching Airlines Technology 199

PR Fuel

DECEMBER 10, 2020

They may also be interested in local business success stories. Another journalist might want a story about how a grant helped you upgrade technology. They probably don’t want to read an in-depth analysis of your new computer system. If you’re pitching to local media, then think about the local angle.

Media 52

Media Local Newspapers Pitching 52

Beyond PR

FEBRUARY 20, 2018

Kevin Akeroyd: We’ve only done part of the equation, and that’s why bringing in the global leader in insights and analysis, as well as some pretty cool machine learning and AI technology as well. Doesn’t just do analysis. Perfect fit. One umbrella for both and two services combined.

Strategy 69

Strategy Analysis Technology Measurement 69

Solo PR Pro

APRIL 5, 2022

I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Recently, a colleague of mine here in Atlanta, Carol Cookerly of Cookerly Public Relations, explained it to me. Bottom line?

How To 104

How To Fashion Banking Industry 104

Reputation Us

APRIL 2, 2019

Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. Complete details about the reputation survey, including an analysis of the findings and a list of key insights are available at ReputationUs,com/Survey and DHMresearch.com/Reputation.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Buchanan PR

SEPTEMBER 19, 2022

Cheddar covers the latest in business, culture, media, technology, and innovation. It covers local news, politics, health, climate, tech, media, business, sports, world, and more. to provide analysis. If you’re based in one of the 24 cities in which Axios produces a daily, local newsletter, be sure to sign up.

Journalism 52

Journalism Media Financial Local 52

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network. Business Wire has access to a lot of information.

Financial 164

Financial Video Consumer Data 164

Flack's Revenge

JUNE 28, 2017

Focuus : Their vision is to automate the entire marketing analysis process, helping advertisers and agencies to scale easily and become market leaders. It connects users with local businesses, supporting them while boosting the neighborhood economy. CEO Yotam Benattia said that most digital marketing systems are passive.

Real Estate 120

Real Estate Wireless Mobile System 120

Sword and the Script

AUGUST 14, 2018

6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”.

Survey 102

Survey Report Media B2B 102

Prakkypedia

NOVEMBER 5, 2017

An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. I really dig this South Australian online news outlet, especially its occasional Media Week column when it delves into local media news. Download This Show. Media Watch, ABC TV.

Media 76

Media Journalism Radio Print 76

PR in High Definition

NOVEMBER 29, 2021

It appeals to audiences around the globe due to its analysis of the anxieties of modern life and its commentary on social inequalities. Comms professionals must learn from locals and truly understand a region’s nuances before attempting to launch campaigns there.

Film 62

Film Travel Television Local 62

Reputation Us

APRIL 4, 2019

Complete details about the reputation survey, including an analysis of the findings and a list of key insights are available at ReputationUs.com/Survey and DHMresearch.com/Reputation. Companies listed in the survey included those in the apparel, automotive, banking, food, health care and technology industries.

Reputation 60

Reputation Study Consumer Banking 60

Stephen Waddington

NOVEMBER 26, 2017

I’m supporting #FoodbankAdvent and swimming in a Boxing Day swim with my kids to raise cash for my local foodbank in Whitley Bay. This is my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. Societal and technology change means that our media is a work in progress.

Analysis 60

Analysis Community Local Blogging 60

PRSay

DECEMBER 7, 2016

Making an additional commitment to mentor candidates is optional for the panelists and something that a Chapter Accreditation chair or participating organization’s APR designee can coordinate with other local professionals if needed. Control analysis. The first step in the process was known previously as the Readiness Review.

Analysis 60

Analysis Local Data Technology 60

Critical Mention

AUGUST 19, 2018

Young digs into studies such as Walmart’s increased market share over Macy’s, how former president Barack Obama’s campaign strategies assisted in his winning the election and how McDonald’s use of local media strategies behind its McCafe’s launch was so effective. by Brent Adamson, Matthew Dixon, Pat Spenner and Nick Toman. Until next time!

Pinterest 71

Pinterest Viral YouTube Mobile 71

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 89

Agency Energy Crisis Management Industry 89

NewsWhip

FEBRUARY 7, 2020

Over the course of this week, there were fourteen articles combining for around 1,500 engagements, so there was relatively little pickup outside of local sources and blogs. She’s most interested in the future of technology and its impact on humanity. Engagements. Engagements. Week 2: January 6th – 12th 2020. january 8TH 2020.

Journalism 163

Journalism Viral Writing Report 163

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. This is what the trend in content marketing is about.

Journalism 64

Journalism Brand Branding Advertising 64

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Being a certified digital marketer, he understands how modern technology shapes the PR industry. AdWords Placement.

Google 259

Google Digital PR Mobile SEO 259

Barokas

DECEMBER 4, 2018

Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. Work with local broadcast producers, radio personalities and podcasters to understand the types of holiday stories they are looking for, and how your contributions might fit in.

Survey 60

Survey Enterprise Radio Print 60

NewsWhip

JULY 21, 2020

To conduct the analysis, we identified a set of 30 mainstream news sources. There was a somewhat steady rise of the Iffy Quotient on Facebook starting in mid-January 2020 until it hit a local maximum of 9.8% Figure 1: Iffy Quotient from February 1 – May 1, 2020 Figure 2: Mainstream Quotient from February 1 – May 1, 2020. James Park.

System 78

System Facebook Twitter Software 78

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Newsrooms on both the local and national level are still figuring out how to package and deliver news to different social platforms and how to become their target audience’s trusted source.

Media 120

Media Social Media Community Measurement 120

Sword and the Script

OCTOBER 8, 2016

Though I’ve been partial to MailChimp for both its model and the opportunity to “buy local,” the Times story pushed me over the edge. However, while email remains a strong channel, it hasn’t been totally immune to the influence of other technologies. News by definition defies expectations. It’s thriving, says Adobe.

Marketing 114

Marketing Pitching Survey Study 114

Journalistics

MAY 26, 2015

Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Local television is seeing an uptick in viewership, particularly around the evening news. Early evening and local morning news viewership is also up for a second year in a row.

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Local television is seeing an uptick in viewership, particularly around the evening news. Early evening and local morning news viewership is also up for a second year in a row.

Mobile 52

Mobile Media Newspapers Local 52

Shift Communications

SEPTEMBER 26, 2016

On the premises, we see comparatively few people talking about local occurrences, other than local bands and festivals. Ethnographic Analysis. Vice President, Marketing Technology. Acts : what do the actors say they’re doing? Working remotely. Enjoying seasonal drinks. Events : what events are occurring? Christopher S.

Study 60

Study Examples Local Television 60