5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

How To 78

How To Ethics Measurement Creativity 78

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. Communicating in a global crisis.

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Reputation Creativity Crisis Employee 133

Sword and the Script

SEPTEMBER 24, 2019

From there, he parlayed that experience into helping agencies with sales and business development. I specifically wanted to ask him about sales in the agency world. His comments are a great read whether you are a corporate client looking to hire an agency, or are an agency striving to build sales and BD processes.

Agency 64

Agency Software Enterprise Marketing 64

Prohibition

NOVEMBER 20, 2023

This tool will provide more creative options, making suggestions for your copy, generating backgrounds and introducing image expansion tools. The test group for this reported the new options saved them significant time and helped them maximise their campaigns – definitely something all advertisers should be aiming to do.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. See our earlier article on how PR agencies set budgets and billing. It’s important to have a clear definition of success at the outset. No creative spark .

SEO 178

SEO Storytelling Product Launch Measurement 178

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Don’t let the agencies/solos tell you otherwise (and this COMING from a solo consultant). Take a peek: In-house.

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Agency Resources Employee Internal 133

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. Definitely a good follow for those looking for TV insights especially given the rise of CTV. Marty Swant | @martyswant.

Twitter 177

Twitter Advertising Advertising Report 177

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. What is the Helpful Content System?

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System Google Policies Guidelines 62

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Becky Saeger, Board of Directors, E*Trade Financial. “I Jennifer Bowcock, VP, Global Communications, Dolby.

Banking 199

Banking Marketing Measurement Leadership 199

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. I stumbled upon The Hoffman Agency online and was excited to learn more about the tech agency environment. Post-grad is definitely a time of learning and growth.

Wireless 36

Wireless Internal International Software 36

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

Stephen Waddington

JUNE 22, 2017

Big win for public relations at Cannes Festival of Creativity. In an upbeat article PRWeek reported that agencies increased their haul at the Cannes PR Lions following changes to the awards process and a revised definition of public relations, although ad agencies still dominate. Image recognition: Aipoly.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

5W PR

JANUARY 8, 2019

Marketing Myth #2 : Creativity goes down the drain when working with a brand. Things like this can feel like a damper to creativity, but this doesn’t have to be the case. Creativity is the driver of brand marketing and brands that embrace the out-of-box thinking of their marketing teams are more likely to get ahead.

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

Reputation Us

DECEMBER 14, 2022

See our blog for more details.). While you want to encourage their leadership, you definitely don’t want them getting poached! As an organization with creative, innovative thinkers, how you are navigating challenges can stoke essential conversations to ensure your good reputation drives the future of your company.<

Reputation 78

Reputation Insurance Insurance Employee 78

Shift Communications

NOVEMBER 6, 2014

Many marketers and PR professionals keep a blog. Written content can pose a particular challenge, as anyone who blogs can tell you. Many a marketer has suffered the frustration of sitting down to write a blog post…. Many a marketer has suffered the frustration of sitting down to write a blog post…. So give it a shot.

Journalism 142

Journalism Marketing Writing Creativity 142

The Hoffman Agency

FEBRUARY 4, 2021

In the last four months, my perception of PR has definitely changed. Lastly, I learned that there’s no “I” in team and there’s definitely no “I” in PR. I’m so thankful to have experienced what it’s like to work at an agency. The post No “I” in PR appeared first on "What's HAppening" Blog.

B2C 41

B2C Pitching Writing Internal 41

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects.

Interviews 100

Interviews Publicity Technology Social Media 100

Cision

MAY 31, 2017

Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. To establish your product or service as superior, work with an industry expert to produce guest-contributed content for your brand’s blog. There’s no one-size-fits-all definition of success, so set goals backed by data.

Consumer 243

Consumer Brand Branding How To 243

5W PR

SEPTEMBER 9, 2018

Some words can have multiple definitions, and the meaning is established by the context. Creativity Wins the Day. One of the most important ways AI cannot compete with humans is in creative thinking. The post PR Campaigns Still Need People appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Big Data 60

Big Data Data Technology Creativity 60

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. 16) Creativity as an employable skill.

Survey 104

Survey Marketing B2B Content Marketing 104

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. This type of creative, highly effective activity makes a splash. Is it humorous? Down-to-earth? Aspirational or emotional?

Brand 196

Brand Branding Reddit B2B 196

Victorious PR

OCTOBER 18, 2022

PR firms and agents can also help clients improve the quality of their websites, newsletters, blogs, as well as appearances and performance across social media channels. The creative and expressive content that the agency produces is a language in itself that builds trust in the community. Audience Engagement.

Real Estate 52

Real Estate Community Social Media Leadership 52

Critical Mention

AUGUST 8, 2018

We recently spoke to Lonny about his perspective on marketing, PR and what he’s learned in his 30-year career since founding Media Relations Agency. I’d like to think of CEOs and marketers as two very different groups: CEOs are all about numbers and processes and creative people want visuals without the heavy reading.

Marketing 61

Marketing Creativity Groups Media Relations 61

PR in High Definition

FEBRUARY 22, 2024

Creativity and consistency are key Whether you believe that O’Gara’s approach to coaching is effective or not, we can all agree that it’s creative. Stepping beyond translation to a pan-European PR programme requires similar elements: creativity, an understanding of the local context, strong leadership and PR partners on the ground.

Local 62

Local Leadership Viral Creativity 62

PR in High Definition

AUGUST 30, 2023

Curiosity, Creativity, Innovation Did you know that three of the top five skills needed in business are based on curiosity? Analytical thinking, creative thinking, curiosity and lifelong learning. We need to ensure that we use AI and any other technology to drive our natural sense of curiosity instead of diminishing it.

Creativity 62

Creativity Reputation Technology Government 62

Sword and the Script

MAY 11, 2019

In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. When you want to see press releases for the record, you don’t want blogs. If you want blogs, you don’t want press releases. How to Generate Media Referenceable B2B Customers with a Blog.

Study 140

Study Media Relations Media Measurement 140

Shift Communications

MARCH 28, 2018

Recently I was invited to give a presentation to the PR class at the Nova Scotia Community college on the different aspects of blogging—from personal blogs as a way to practice your craft, to professional blogs to grow your profile, to blogs as an integral part of a solid content strategy. Creative Consultant, NATIONAL.

Marketing 68

Marketing Sports Blogging Writing 68

Barokas

JULY 26, 2018

19 years sounds like a long time as it’s definitely not the norm in terms of tenure anymore. Maybe I’m turning into my parents, but that’s a blog post for another day. The great thing about working at an agency is that I have worked with more companies, and in more facets of PR, than I could even try to count.

Construction 113

Construction Pitching Agency Crisis 113

PR in High Definition

JULY 24, 2017

Beyond creating content from data, AI’s ability to monitor and track your brand and its presence across social and online media far outweighs any human efforts – however big your team or PR agency may be. Robots are not just limited in terms of content production, so are their creative muscles. Robot and human relationships.

Fashion 72

Fashion Data Sports Creativity 72

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. RESPONSIBILITIES: *Devise creative public relations strategies that fit the client’s profile.

Agency 54

Agency Creativity Hotels Social Media 54

5W PR

JANUARY 1, 2019

Pitching is an art form that requires hard work, attention to detail and creativity. While it might not be important to know that a journalist enjoys long walks on the beach, it definitely helps to know things and topics that a journalist is interested in. Know the journalist’s interests.

Pitching 60

Pitching Sports Writing Examples 60

PR in High Definition

MAY 24, 2023

This celebration of diversity, inclusivity, creativity, and culture was a clear reminder that the human influence is invaluable for businesses – particularly as AI creeps further into our lives. Because AI lacks the aforementioned soft skills, its inability to think critically or creatively generates concerns surrounding ethics.

Reputation 62

Reputation Tourism Creativity Television 62

Prohibition

JULY 9, 2018

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media. Creative thinker and problem solver.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Communications Conversations

MARCH 1, 2019

Develop a creative brief outlining brand objectives, target audience, desired outcomes, tone and key messaging. New communication channels (newsletter, blog, etc.). Once the contract is signed, schedule another call to go into details and brief them on the project like a client would brief their agency. Sustainability efforts.

How To 99

How To Guidelines Creativity Examples 99

The Hoffman Agency

MARCH 21, 2018

In the case of our Beijing office located in the prestigious China World Building, our creative space planning finally ran out of options after we had to put a desk in our lobby area. Related to the Agency’s culture, we strive for our environment to be professionally cool and comfortable. Humor definitely has a place in our culture.

Real Estate 53

Real Estate Enterprise Energy Mobile 53

The Hoffman Agency

APRIL 13, 2020

Working in a PR agency is great! It’s a creative place with so many people from different backgrounds that bring a variety of approaches to a task. But the longer you work in a place, the easier you can find yourself ‘stuck’ in an agency routine. So, I can only say: Go, get a mentor.

Agency 36

Agency Creativity Course Pitching 36