ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. If video hasn’t been a staple in your marketing in 2021, 2022 is definitely the time to incorporate it. Note the common themes and tone on your website, blogs, social posts, and other marketing material.

Social Media 323

Social Media B2B Media Video 323

PR in High Definition

AUGUST 29, 2014

The post Hyperlapse – A new digital creative toy for PRs appeared first on Firefly Communications. In case you’ve been on holiday or not spotted the news, Instagram has just launched a new standalone app called Hyperlapse. The app, which […].

Creativity 105

Creativity Instagram Tools Blogging 105

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. Communicating in a global crisis.

Reputation 133

Reputation Creativity Crisis Employee 133

PR in High Definition

JUNE 21, 2018

We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications.

Creativity 48

Creativity Tools Engineering Groups 48

PR in High Definition

JUNE 21, 2018

We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications.

Creativity 48

Creativity Tools Engineering Groups 48

PR in High Definition

JUNE 22, 2018

We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications.

Creativity 48

Creativity Tools Engineering Groups 48

Prohibition

NOVEMBER 20, 2023

This tool will provide more creative options, making suggestions for your copy, generating backgrounds and introducing image expansion tools. The test group for this reported the new options saved them significant time and helped them maximise their campaigns – definitely something all advertisers should be aiming to do.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Deirdre Breakenridge

JULY 3, 2018

Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. Give us your best definition of strategic communications? How can PR pros be more creative in their strategic comms? PRStudChat. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Regular blogging can have a big impact on your business. Here at Polaris our blog targets marketers and business owners. Before You Begin. Buyer Personas.

Writing 100

Writing Blogging eBook Google 100

PR in High Definition

JULY 24, 2018

Marketers and communicators are under constant pressure to come up with creative and interesting content every day; sometimes we are given exciting campaigns that spur and drive our creativity, and sometimes the brief is less stimulating, and we get stuck. Brainstorming can be a brilliant way to boost creativity. Back to basics.

Creativity 48

Creativity Software Exercises Video 48

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. Mike Falkow is the Creative Director of Meritus Media Inc. It’s often used to talk about “cleaning up Google results”. And while that is certainly part of the process, it’s not nearly the whole picture. For more Digital PR Tips subscribe to our newsletter. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Energy 246

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

How To 78

How To Ethics Measurement Creativity 78

Wadds Inc.

JANUARY 11, 2023

Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button.

Publicity 98

Publicity Wikipedia Marketing Training 98

Karen Freberg

MARCH 12, 2021

My name has definitely had a tough year in pop culture!). Besides this blog post, I have created tweets, Instagram stories, feed posts, Facebook updates, and even a TikTok video about this very cool experience. I saw these videos and I am so inspired by my students and their creativity! Here’s the commercial.

Video 122

Video Exercises Creativity Twitter 122

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. In 2018, she founded PR-it , a global collective of independent health care communications, PR and creative experts, curated into virtual flash teams to deliver projects.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Melissa Agnes

JULY 17, 2014

The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. If it’s truly a crisis, it will be published about in blogs and on news sites, and potentially make its way to traditional media. But that isn’t an accurate definition.

Social Media 252

Social Media Crisis Media Viral 252

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. So, we need a new placeholder metric.

System 62

System Google Policies Guidelines 62

Norton's Notes

APRIL 22, 2016

I could spend hours trawling through various interior and style blogs and Pinterest, looking for inspiration and mentally planning what my future house will look like. So, I’ve compiled a list of the top 25 interior blogs – hoping that each one will give you some kind of inspiration and ideas. Bright Bazaar Blog.

Blogging 28

Blogging Retail Trends Product Launch 28

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It’s important to have a clear definition of success at the outset. If a company’s media pitches, blog posts, and press releases read like the accomplishments section of a resume, they are probably just as fun to read — meaning, not at all. No creative spark . See this earlier post for more on the power of PR creativity.

SEO 178

SEO Storytelling Product Launch Measurement 178

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). I know both brands promoted it across social media–and it definitely received some media attention as well.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Shift Communications

NOVEMBER 6, 2014

Many marketers and PR professionals keep a blog. Written content can pose a particular challenge, as anyone who blogs can tell you. Many a marketer has suffered the frustration of sitting down to write a blog post…. Many a marketer has suffered the frustration of sitting down to write a blog post…. So give it a shot.

Journalism 142

Journalism Marketing Writing Creativity 142

The Resolution Blog

NOVEMBER 16, 2015

PRs practically own Pinterest and they are great mood boards to kick start creative ideas. Once added, whenever you see a creative idea you love, just click on the Pinterest logo when you find a page you want to save. Often you’ll stumble inspiration when you least expect it, and usually when you are working on something else.

Pinterest 120

Pinterest Creativity Web Tools 120

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Marketing 118

Marketing Social Media Trends Instagram 118

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Some organisations have both—and sometimes, they operate as one unit.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Reputation Us

DECEMBER 14, 2022

See our blog for more details.). While you want to encourage their leadership, you definitely don’t want them getting poached! As an organization with creative, innovative thinkers, how you are navigating challenges can stoke essential conversations to ensure your good reputation drives the future of your company.<

Reputation 78

Reputation Insurance Insurance Employee 78

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

Doctor Spin

FEBRUARY 15, 2024

Please support my PR blog by sharing it with other communication professionals. Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. Outside the box” = Used to refer to creative thinking, but has become a cliché.

Communications 52

Communications eBook System Corporate 52

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Becky Saeger, Board of Directors, E*Trade Financial. “I I actually traded jobs for a year to get an understanding of the other side.

Banking 199

Banking Marketing Measurement Leadership 199

5W PR

JANUARY 8, 2019

Marketing Myth #2 : Creativity goes down the drain when working with a brand. Things like this can feel like a damper to creativity, but this doesn’t have to be the case. Creativity is the driver of brand marketing and brands that embrace the out-of-box thinking of their marketing teams are more likely to get ahead.

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. They might be helpful to you as you continue on your path as a blogging Grasshopper. Platforms with mobile interfaces like Posterous can be quick easy ways to mobile blog. I just get kicks out of mobile blogging w/ multimedia.

Blogging 86

Blogging Writing Facebook Twitter 86

Stephen Waddington

JUNE 22, 2017

Big win for public relations at Cannes Festival of Creativity. In an upbeat article PRWeek reported that agencies increased their haul at the Cannes PR Lions following changes to the awards process and a revised definition of public relations, although ad agencies still dominate. I published a summary of the report on my blog.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

Mindful Marketing

OCTOBER 19, 2022

Thompson credits LEGO for f anning his creative flame at a very young age and opening for him doors to design, teaching, and entrepreneurship. First, the projects have afforded some priceless family time for Thompson and his daughter, who has inherited her father’s curiosity and creativity. Each model cost thousands of dollars.

Apparel 103

Apparel Sports Construction Resources 103

PR in High Definition

FEBRUARY 22, 2024

Creativity and consistency are key Whether you believe that O’Gara’s approach to coaching is effective or not, we can all agree that it’s creative. Stepping beyond translation to a pan-European PR programme requires similar elements: creativity, an understanding of the local context, strong leadership and PR partners on the ground.

Local 62

Local Leadership Viral Creativity 62

Cision

MAY 31, 2017

Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. To establish your product or service as superior, work with an industry expert to produce guest-contributed content for your brand’s blog. There’s no one-size-fits-all definition of success, so set goals backed by data.

Consumer 243

Consumer Brand Branding How To 243

Norton's Notes

NOVEMBER 22, 2016

However, before that I was discussing the digital landscape with a potential employee, and they expressed their thoughts to me that blogging was now dead. This struck me as a bold statement, they were younger than me and although I know blogging is not in its 2000s hey day – I still felt it was a powerful tool in the right hands.

Blogging 28

Blogging Marketing Web Twitter 28

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Definitely a good follow for those looking for TV insights especially given the rise of CTV. Another Adweek transplant now at Business Insider, Patrick Coffee is kind of an industry celeb known for managing the juicy AgencySpy blog. Jason heads up all TV content at Adweek, from programming to adtech. Kelsey Sutton | @kelseymsutton.

Twitter 177

Twitter Advertising Advertising Report 177

Ishmael's Corner

NOVEMBER 11, 2014

But as PR increasingly manages owned media properties like blogs, we should be taking a page — taking a visual doesn’t exactly have the same ring to it — from professional publishers. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion.

Storytelling 136

Storytelling Sports Software Mobile 136