Stuart Bruce

MAY 20, 2016

It is within this context that the analysis presented in the 2016 GIFT report is incredibly valuable. The GIFT 2016 report provides the basis for a call to action for accountants and regulators of the accounting profession to get to grips with this important issue. Intangible value drivers and value are not going away.

Reputation 94

Reputation Measurement Brand Branding 94

Business Wire

MARCH 7, 2017

Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message. This section covers working with influencers, measuring your success, and maintaining the best communications for your brand.

Marketing 156

Marketing Guidelines Measurement Analytics 156

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. marketers so much, but in today’s digital environment, everyone is impacted. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs.

Trends 157

Trends Privacy Data Reputation 157

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. Enter the era of Growth PR.

Measurement 56

Measurement Storytelling Data Technology 56

Stephen Waddington

JUNE 5, 2017

The report contains plenty of insight for anyone working in marketing or public relations. It’s fuelled by developing markets, notably India. In developing markets everyone that wants a phone has one. The ability to target and measure ad performance makes digital ads attractive to brands. Here are my highlights. #1

Publicity 122

Publicity Marketing Healthcare Television 122

Stephen Waddington

JULY 28, 2020

A market gets the tools that it deserves. The PR industry tool market emerged from Cision , Kantar Media formerly Precise, and Meltwater. Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. There is a long-standing joke in the PR industry that the most popular tool is Excel.

Tools 135

Tools Software Enterprise Measurement 135

PRSay

JULY 10, 2018

It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S. companies that have web presences in Europe or market products there.

Ethics 249

Ethics Data Privacy Policies 249

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

Cision

OCTOBER 27, 2016

Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. Let me explain. that have to be coordinated.

Marketing 120

Marketing Financial Strategy Analytics 120

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

Stephen Waddington

JULY 6, 2022

In the UK the public relations market employs 99,900 people and contributes £16.7 billion in 2016 (Public Relations and Communications Association, 2016). Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies.

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The in-housing trend in PR isn’t entirely surprising. The In-House Effects on Law Firms.

Agency 93

Agency Trends Marketing Survey 93

Wadds Inc.

NOVEMBER 17, 2022

Richard Bagnall, Co-managing partner of CARMA and Chair of AMEC 2016-2022. He’s spent more than 30 years lobbying practitioners to recognise the value of their work through measurement and planning. Richard has achieved so much, building market leading companies, nurturing the global cohesion of a global industry.

Measurement 98

Measurement Energy Conference Industry 98

Sword and the Script

DECEMBER 10, 2016

It’s not just the volume of tasks to be finished in a compressed timeline that makes this time of year hectic – but the type tasks as well: closing key deals you’ve been working for months, wrapping up strategic plans for the new year, and of course making the case for marketing budgets. of Revenue in Marketing. 1) B2B to Invest 12.3%

Marketing 60

Marketing Survey B2B Study 60

Beyond PR

MAY 18, 2016

In marketing, every day is game day. Tackle the challenge of marketing’s ever-evolving playbook by building a team of valuable players. In the latest issue of Brand Quarterly magazine, PR Newswire’s Senior Vice President of Marketing Ken Wincko describes the type of marketers your brand needs. Keep your focus on people.

Marketing 75

Marketing Enterprise Customer Service Technology 75

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

The Stalwart Blog

NOVEMBER 6, 2015

If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. Did you know technology reporter Shira Ovide left the Wall Street Journal and is now at Bloomberg Business’ Gadfly? For example, do you want to learn more about Periscope and incorporate it into campaigns in 2016?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Waxing UnLyrical

JULY 20, 2016

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

Stephen Waddington

OCTOBER 22, 2019

Building a PR tool platform A report published last week called Martech: 2020 and Beyond published by BDO, WARC, and the University of Bristol, estimates that worldwide marketing technology is $121.5 Marketing, sales and finance have all been modernised by technology and software as a service.

Tools 60

Tools Enterprise Software Technology 60

Mindful Marketing

MARCH 7, 2016

” She has over 20 years of experience in public relations, corporate communications and marketing communications in the U.S., Besides, she’s big on PR measurement and calls AVE s “BS,” so you know we’re fans. I also love measurement. What are some must have technologies that make your job easier?

Communications 50

Communications Marketing Travel Pitching 50

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. Most PR vendors try to serve as an email marketing tool, and they do a clunky job. And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8 There are many sessions and I’m going to watch as many of these as I can too!

Analytics 68

Analytics Report Technology Pitching 68

Shift Communications

AUGUST 7, 2017

With that in mind, let’s look at year-over-year growth, per quarter: Above, we see some indications that the worst might be over; Twitter’s year-over-year growth this year has been better than the same time periods in 2016. Looking Ahead: What It Means for Marketing and PR. Vice President, Marketing Technology.

Twitter 92

Twitter Social Media Media Conference 92

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Shift Communications

JULY 5, 2016

Take a look at the number of news stories per quarter, as measured by the Google News database of accredited news sources: It took from 1979 to 1995 to publish just over 18 million news stories. A scant 6 years later, in the second quarter of 2016, we published 18,452,168 stories per quarter. Vice President, Marketing Technology.

Publicity 110

Publicity eBook Analysis Google 110

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Businesses in these markets have cut costs and sought government help in order to survive the crisis. Here the role of practitioners is supporting organisations entering new markets.

Government 132

Government Crisis Exercises Retail 132

Shift Communications

OCTOBER 27, 2017

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. increase in Q3 growth from Q3 of 2016. Implications for Marketing and Communications. Vice President, Marketing Technology. Let’s dig into everything they announced. Audience Growth. Ad Revenue.

Twitter 87

Twitter Social Media Media Analysis 87

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. percent of marketing leaders report they are able to prove the impact of social media quantitatively. The future of social media marketing is a path paved in payment.

Mobile 60

Mobile Survey Marketing B2C 60

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. The media contacts section works completely differently than any other solution that I’ve seen on the market. 3) Connect: beyond a media contact database. 8) History and backstory. 9) PR tech assessment.

Software 115

Software Tools Publicity System 115

PRSay

APRIL 4, 2018

A master’s degree tells prospective employers (and yourself) you have critical thinking skills; you understand the theories, principles and concepts that guide your field of endeavor; and you can face a problem, which includes picking among several “tools” available to you, implementing a solution and measuring its results.

Ethics 121

Ethics Study Measurement Government 121

Flack's Revenge

OCTOBER 25, 2017

My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing. Nice bump from Best Tweeter 2016). Simply Measured social analytics (“great competitor dashboard”). TrackMaven marketing analytics. Branding and Thought Leadership. Engage Social SmartShare.

Tools 120

Tools Enterprise Analytics Case Study 120

Sword and the Script

JULY 9, 2016

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. And that gets to the core of the point here – this is about the psychology of more in marketing: more content , more followers, and more leads. j4V1meSZ4B.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Shift Communications

MARCH 11, 2016

Edison Research released its 2016 Infinite Dial digital landscape recently, and it’s amazing. The Snapchat Problem: Measurement. The quandary facing marketers and communicators is this: Snapchat provides almost no meaningful measurement. We can’t manage what we can’t measure. Stay tuned.

Real Estate 60

Real Estate Analytics Measurement Course 60

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. You should look at some of the solutions on the grid if you are in the market for media monitoring.

Media 106

Media SEO Analytics Analysis 106

wiredPRworks

APRIL 12, 2016

Bring expert marketing ideas to your event! Experience a new dynamic two-day program, packed full of education following new and traditional themes, including a 2016 focus on: • Innovative venues and meeting environments using the latest technologies. 2016 Global Copper Skillet Competition. Like these topics?

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

Beyond PR

JULY 20, 2017

We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points. However, many professionals continue to use disjointed platforms and standalone measurement tools to manage and analyze their campaigns.

Communications 64

Communications YouTube Analytics Instagram 64

ISEBOX

JANUARY 26, 2017

Infecting your technology with ransomware is among the foulest things a hacker can do. In 2016, the average ransom demand was $679 (up from $294 in 2015). Popular Science called medical devices the biggest cyberattack threat of 2016. They do awful things to organizations across every industry, not just pharmaceutical companies.

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70