Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” He concludes that the trendy, less traveled social media channels aren’t as important to PR professionals as Facebook, Twitter, YouTube and blogs.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Source: International Journal of Business Communication 9 Mishra, K., Journal of Marketing, 80, 122 – 145.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

NOVEMBER 29, 2023

In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Source: Journal of Public Relations Research 1 Bourne, C. Journal of Public Relations Research, 27, 322 – … Continue reading Thought leaders must continuously probe existing challenges to find brand-new solutions. link] 2 Søren Kierkegaard.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Solo PR Pro

AUGUST 18, 2015

Hats off to another fantastic conference where the Solo PR community had an opportunity to strengthen our bonds while learning and networking – sharing with each other and our fellow attendees at the 2015 Florida Public Relations Association Conference in Orlando, Florida. Scipps School of Journalism at Ohio University.

Conference 40

Conference Community Small Business Storytelling 40

Waxing UnLyrical

JULY 30, 2015

And I was delighted that three extremely experienced practitioners – you might even call them legendary (or on their way) made the time to join us: Shel Holtz of Holtz Communication, Dr. Julie O’Neil of the TCU School of Journalism, and Dr. Barbara Gibson of Syracuse University London. See you all there!

Internal 40

Internal International Communications Measurement 40

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Multimedia is a crucial component to impactful modern-day journalism. To understand the impact of multimedia, we must acknowledge the fact that content is everywhere and there is no way to escape it.

How To 282

How To Storytelling B2C Measurement 282

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The story, about the tyranny of “Silicon Valley Time,” was widely read and shared then. His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. The story, about the tyranny of “Silicon Valley Time,” was widely read and shared. His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel. Liz Sabatiuk (@mobilia5) August 27, 2015. Create Many Versions.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

PRSay

SEPTEMBER 1, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. . 2009; Ragas, Uysal & Culp, 2015). In support of this view, Meng et al.

Ethics 144

Ethics Public Affairs Journalism Leadership 144

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. Mathew Ingram (@mathewi) March 10, 2015. Stacey Higginbotham (@gigastacey) March 10, 2015. Of course, I was fishing for the names of blogs and publications that the decision-makers frequent.

B2B 120

B2B Trade Shows Enterprise Banking 120

Cision

DECEMBER 29, 2015

Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Learn how to build a brand journalism program with Cision’s free white paper! Here’s another 2015 trend on the list. The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

AUGUST 11, 2016

Search Engine Journal. Seth’s Blog. TopRank Marketing Blog. “It’s Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing. HubSpot Blog. Marketo Marketing Blog. SEOBook Blog. The Convince & Convert Blog. Sprout Blog. Duct Tape Marketing Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

SEPTEMBER 28, 2015

” – Journal of Advertising Research 3. “No matter what age group or country you study, and no matter how actively people use social media — the huge majority of users influence each other face to face rather than through social online channels like blogs and social networks.” Interaction.”

Marketing 120

Marketing Groups Journalism Social Media 120

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Mark Hopkins : With our old newsroom there was a total of 11,588 hits in 2015.

Healthcare 137

Healthcare Journalism Local System 137

Communications Conversations

OCTOBER 19, 2022

I come across them usually when researching certain topics for building blog posts or decks for class at the University of St. teens said they ever used Snapchat in 2022–up from 41% in 2014-2015. What’s more, 20% said they have never heard of the Wall Street Journal, and 37% have never heard of Bloomberg. 59% of U.S.

Social Media 68

Social Media Media Video Facebook 68

Sword and the Script

APRIL 6, 2021

In a statement, the company said its solution “is currently used by journalists at ABC News, Forbes, Bloomberg, USA Today, San Diego Union-Tribune , and American Business Journals.”. Cision acquired PR Newswire in 2015 for $841 million. Articles, blog posts and content picks. PR tech mentions. It appears Forbes opens even fewer.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We 2015: 6 Pragmatic Content Marketing Predictions for 2015. There is no order of merit to the predictions below, I’ve merely listed them in the order in which they were received.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Onclusive

MAY 10, 2017

In 2015, the median annual income for a PR specialist was $56,770. For example, at AirPR it’s all about PR attribution; we show PR professionals exactly how much site traffic results from a specific article or blog post, and how those visitors are interacting and engaging on their websites. The median annual income across all U.S.

Trends 150

Trends Publicity Data-Driven PR Government 150

Cision

NOVEMBER 3, 2015

For reporters, email is the preferred place for pitches, according to Cision’s 2015 Social Journalism Study. This digital hub can be housed on your website and include press releases, blogs, white papers, videos and more. Focus on how the reporter or influencer will benefit from having access to your story.

Social Media 120

Social Media Pitching Writing Report 120

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. The other unexpected surprise along the way was being asked to guest blog.

Interviews 105

Interviews Ethics Government Internal 105

Cision

FEBRUARY 11, 2016

By outlining what its employees choose to do with their time off on the Adobe Life blog , the company has seen brand journalism grow into major media coverage. The average 2015 college graduate is approximately $35,000 in debt, yet only three percent of private sector businesses offer employees student loan repayment benefits.

How To 120

How To Media Employee Policies 120

Cision

SEPTEMBER 17, 2015

Gini Dietrich , founder and CEO of Arment Dietrich and author of PR and marketing blog Spin Sucks , moderated the conversation and later, guests enjoyed cocktails, snacks and networking on the Prudential Plaza rooftop overlooking Millennium Park. — Colleen Kelly (@FamilyTravelCK) September 16, 2015. Thanks, @Cision !

Pitching 120

Pitching Report Insurance Insurance 120

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. But journalism does addict you to quick results and to working alone. I returned to Minnesota PRSA in 2015 to pursue accreditation (APR) to give me an edge in pitching clients as a solopreneur again. Then I went quiet in the chapter during my busiest corporate years.

Publicity 174

Publicity Leadership Corporate Agency 174

Mindful Marketing

JUNE 15, 2015

MMG will celebrate its 20th anniversary in the Fall of 2015. Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. Drew launched the AMI blog in 2012 as a resource to agency leaders. The agency specializes in B2B financial services industries. His first book, 99.3

Interviews 50

Interviews Marketing Financial Insurance 50

Critical Mention

JUNE 4, 2018

According to the Journal of Music Therapy, listening to your favorite music lowers your perception of tension even if the music’s energetic. Back in 2015, Middle Tennessee State University Researchers discovered that students who listened to “sedative music” during a test scored higher than those who listened to lyrical music.

Chemicals 76

Chemicals Study Groups Journalism 76

Flatiron Communications

JULY 5, 2022

I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. Here’s a link to The AP’s blog post on the session. Mr. Kaminski had this to say: “At Politico…we’re only 15 years old, but we do think of ourselves as very old-fashioned in our approach to journalism….what

Conference 36

Conference Journalism Web Comparison 36

Presspage

MAY 8, 2017

Alton Towers, a British theme park, provided a commendable example of this through its handling of a crisis in July 2015. Fingers were pointed towards Under Armour’s suits, and the Wall Street Journal headlined a story titled “Under Armour Suits May Be a Factor in U.S. Speedskating's Struggles."

Crisis 102

Crisis Crisis Management Crisis Communications Internal 102

MaccaPR

JULY 8, 2015

Paul Business Journal and, increasingly of late, Minnesota Business magazine. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. Paul Business Journal, and news director for SPNN-TV Neighborhood News. July 2015 issue !". Star Tribune , and. Star Tribune ’s.

Interviews 48

Interviews Radio Journalism Newspapers 48

Communications Conversations

AUGUST 24, 2015

So, as I look ahead to the rest of 2015 and 2016, I thought, I need to improve in a lot of ways. And although I know this is a PR/marketing blog, I thought I’d share these ideas with you. 3–Re-start my journal. Trust me, nothing I’ve got in life is because of talent. I feel looser. My brain feels clearer.

Journalism 60

Journalism YouTube Writing Course 60

Mindful Marketing

SEPTEMBER 11, 2015

I’m a vice president at the company and lead the communications strategies for several of our clients – but at the same time, I’m also very involved in driving media and running specific client programs such as analyst relations or drafting blogs. 2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal.

Marketing 50

Marketing Wireless Software Journalism 50

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Last time we spoke about your content strategy. That is a meteoric 889% increase!

Healthcare 102

Healthcare Real Estate Social Media Energy 102

Mindful Marketing

DECEMBER 17, 2015

She blogs on public relations and marketing leadership issues for Fast Company. She is a cum laude graduate of Brandeis University, holds an MBA from the University of Michigan and a master’s degree from the Columbia University Graduate School of Journalism. What is next for you for the remainder of 2015? ​.

Communications 50

Communications Marketing Internal International 50

Karen Freberg

DECEMBER 30, 2019

General Motors (2015). Opportunity to collaborate in a variety of different ways from guest blog posts, being part of #AdobeInsiders, and much more! ” 2) got rejected from three journals for the same reason and 3) got immediately published in PRR, one of our main journals. Honored to still be a #HootAmb.

Social Media 56

Social Media Conference Travel Internal 56

Flatiron Communications

JANUARY 11, 2018

I’ve seen a number of industry stories and blog posts lately from PR pundits who insist that media relations as a core PR competency is over. 2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ).

Pitching 43

Pitching Journalism Tools Agency 43