Cision

AUGUST 11, 2016

Search Engine Journal. Seth’s Blog. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. TopRank Marketing Blog. “It’s Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing. HubSpot Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Onclusive

MAY 10, 2017

In 2015, the median annual income for a PR specialist was $56,770. For example, at AirPR it’s all about PR attribution; we show PR professionals exactly how much site traffic results from a specific article or blog post, and how those visitors are interacting and engaging on their websites. The median annual income across all U.S.

Trends 150

Trends Publicity Data-Driven PR Government 150

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . 2015: 6 Pragmatic Content Marketing Predictions for 2015. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Mindful Marketing

JUNE 15, 2015

MMG will celebrate its 20th anniversary in the Fall of 2015. Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. Drew launched the AMI blog in 2012 as a resource to agency leaders. So that’s how we approach storytelling in our work as well. Favorite book?

Interviews 50

Interviews Marketing Financial Insurance 50

Flatiron Communications

JULY 5, 2022

I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. Here’s a link to The AP’s blog post on the session. Mr. Kaminski had this to say: “At Politico…we’re only 15 years old, but we do think of ourselves as very old-fashioned in our approach to journalism….what

Conference 36

Conference Journalism Web Comparison 36

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” Reports of the death of storytelling are not new.

Storytelling 87

Storytelling Measurement Ethics Web 87

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Shift Communications

NOVEMBER 21, 2014

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing. It simply penalizes brands that are using Facebook incorrectly.

Facebook 167

Facebook Real Estate Analytics Report 167

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. ” What’s happening in public relations is happening right now in independent journalism. December 2015: One Bold Content Marketing Prediction for 2016. December 2014: 6 Pragmatic Content Marketing Predictions for 2015.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ZudePR

DECEMBER 30, 2016

Towards the end of 2015, I was feeling distracted. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Speak, write, blog, tweet, make videos — whatever.

Writing 84

Writing Google Meeting Airlines 84

Beyond PR

OCTOBER 12, 2016

These animated silent loops have dominated the world of online memes for some time now, going viral on blogs and social media more times than we can count. What’s clear here is that GIFs make for great short-form storytelling — especially in an attention economy where audiences crave imagery and other snackable bites of information.

Tools 40

Tools Video Instagram Viral 40

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. Op-eds have passed investigative journalism.

Ethics 52

Ethics Communications Print Television 52