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Volunteers Make The World Go Round: Communicating Effectively for Impact

Waxing UnLyrical

Volunteering is good for everyone! Your nonprofit, your employees, the cause and the volunteers themselves! In fact, it has been scientifically proven that volunteering is good for your health. Adults over age 50 who volunteered on a regular basis were less likely to develop high blood pressure than non-volunteers.

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Behind the Headlines With Morgan Givney

Cision

Digital communication makes it easy for anyone to post about your brand. Going into college I just knew that I would be a reporter at a newspaper. I think this is a great thing; we now get to see the world through the perspectives of millions of people. What are some of the biggest social media mistakes brands make?

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Behind the Headlines With Erica Archambault McCabe

Cision

It’s also about effecting change, promoting stories and making a difference in the world. Here, she talks about her beginnings in the world of social work, launching the Gap (PRODUCT) RED campaign and her two words of advice for those just starting out. Do you have any daily rituals that keep you going?

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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

Yet the Zoomification of the world as we know it exhausts even me. Zoomifying the world. And businesses are starting to realize that simply setting up a livestream and giving executives (most of whom who probably haven’t been media trained) the mic isn’t going to cut it. What to do?!

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Happiness and the improvement of professional PR/communications practice 

PR Conversations

Given public relations is consistently cited as one of the world’s top 10 most stressful professions, I have no reason to think our industry is any better than others in this respect. Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. David Sawyer. That’s contention one.

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Behind the Headlines With Imelda Suriato

Cision

It’s allowing me to flex my brain muscle in a different way, as I learn how to maximize what I can do for our clients in the world of public relations. It’s allowing me to flex my brain muscle in a different way, as I learn how to maximize what I can do for our clients in the world of public relations. What will your role entail?

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Behind the Headlines With Alan Caldwell

Cision

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.