Beyond PR

MAY 30, 2017

Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? Erin got a green light to add nudges for feedback to just about every customer touch point. At every turn, Le Pain Quotidien nearly begged customers to let the company know everything about their visit. And guess what happened?

Software 45

Software Customer Service Google Small Business 45

PR Fuel

NOVEMBER 27, 2018

Make Every Day Feel Like Customer Appreciation Day. Often the “Customer Appreciation Day/Week/Month” can come across as a corny way to get people inside your store to buy more stuff. If done right, though, even if they think that’s what you’re doing, they’ll still feel like you’re not taking them for granted.

Survey 45

Survey Company Customer Service Small Business 45

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2019

That’s right, zero. FedEx may get it done for customers but its own message delivery has fallen short. When the story hit, it fired back quickly with a letter from CEO Smith. As we counsel clients, no journalist wants to get facts wrong and most will correct any errors. All perfectly legal, of course.

Policies 149

Policies Newspapers Corporate Examples 149

Prohibition

DECEMBER 17, 2021

The time between recognising the existence of a crisis and taking effective action to prevent it from getting worse could be the difference between business continuity of total failure of the business. When companies communicate openly, honestly, and clearly, they earn the trust of their customers. What is crisis communication?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Set the following guidelines to your PR contracts to ensure your organization is set for success: PR Contracts Should Include These 3 Clauses to Ensure You Get Paid.

Blogging 68

Blogging Education Resources Creativity 68

Maxim Behar

DECEMBER 3, 2020

At that time, the marriage between Isabella I of Castile and Ferdinand II of Aragon united Spain, and the Holy Inquisition was headed by Father Torquemada. Either these are the settlers from Spain who come with their customs, they come with their language Ladino, or when I was little it was called Spaniel.

Agriculture 52

Agriculture Banking Hotels Travel 52

Sword and the Script

SEPTEMBER 2, 2014

She looked at me and point blank said, “Well, if that is your weakest link, and that’s an important one, then take it head on and get a PR agency job for a year.”. Today there are hundreds of tools that give you the ability to create and distribute bottom line impacting content, if you do it right. Why do you think that was?

Content Marketing 112

Content Marketing Mobile Google B2B 112

Presspage

MARCH 10, 2021

Miami Airport: emergency communications and fact-checking In September 2017, Hurricane Irma hit the east coast of the United States. Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Presspage

MARCH 10, 2021

Miami Airport: emergency communications and fact-checking In September 2017, Hurricane Irma hit the east coast of the United States. Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78