Shift Communications

NOVEMBER 29, 2022

2023 to-do: Reassess milestones you’ve set out to achieve in your DE&I strategy and communicate progress ongoing. When you look at internal and external teams (data, strategy, PR, marketing), are they in lockstep? Cross-channel integration at the forefront of cultural-driven marketing and PR.

Consumer 78

Consumer Trends Marketing SMB 78

Solo PR Pro

JANUARY 10, 2017

While produced videos remain a valuable tool, the ability to create video with little more than a smartphone has opened up new avenues for incorporating it into your business strategy. of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.”

Video 40

Video Strategy SMB Marketing 40

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Why: Has your business tried implementing an SMS campaign? 12 B2B Content Marketing Examples and Case Studies for 2014.

SMB 77

SMB Case Study Social Media Nonprofit 77

Garrett Public Relations

DECEMBER 3, 2020

But what can we learn and apply to our digital marketing and communications strategies in 2021? As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […].

Marketing 208

Marketing Strategy Communications Publicity 208

Contently - Strategy

SEPTEMBER 30, 2021

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” “At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book.

Course 132

Course SMB B2B Analytics 132

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 190

Marketing Content Marketing Data Social Media 190

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies. Understand your target audience Before diving into content creation, it’s crucial to identify and understand your target audience.

Engineering 100

Engineering Writing Mobile SEO 100

Contently - Strategy

OCTOBER 15, 2020

At Contently, we added a Content Strategy Assessment at the bottom of our content strategy services page on our website to help potential customers evaluate which of our solutions fits their needs. Morning Brew, which publishes four newsletters including Marketing Brew, has executed this strategy to perfection.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

At Contently, we added a Content Strategy Assessment at the bottom of our content strategy services page on our website to help potential customers evaluate which of our solutions fits their needs. Morning Brew, which publishes four newsletters including Marketing Brew, has executed this strategy to perfection.

B2B 85

B2B Content Marketing Trends Marketing 85

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. Develop content strategies for larger campaigns/initiatives. You mentioned at the last SMB that you’d love to get your hands on some Snap Spectacles. take action as needed. More meetings.

Healthcare 114

Healthcare SMB Social Media Meeting 114