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Leveraging Hashtags on Social Media: Why and How for B2B Companies

Stern + Associates

This increases the chances of getting likes, comments and shares, which, in turn, can lead to more followers, clients and employees. The exception to this rule is if you’re developing a social media strategy for a conference or event and you need a community hashtag. Avoid hashtags like #sternmarketingstrategy2023.

B2B 113
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2022 Social Media Trends Pt. 3: YouTube, Pinterest and TikTok Marketing Strategy

Shift Communications

We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. TikTok marketing strategy. What’s working — concise, quality and consistent videos: When it comes to TikTok marketing strategy, balancing entertainment and brand promotion is a thin line to walk.

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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Even a tiny company can challenge competitors for customers, employee talent, and visibility. ” This applies to the media who cover business, whether they’re on the SMB beat or not. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Goliath myth.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 196
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Want Better Lead Generation Content? Ditch the E-Book and Create a Course

Contently - Strategy

Way back in 2011, some employees at HubSpot had an idea. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” They wanted to create an educational program on inbound marketing for HubSpot customers.

Course 132
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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

At Contently, we added a Content Strategy Assessment at the bottom of our content strategy services page on our website to help potential customers evaluate which of our solutions fits their needs. Way back in 2011, some employees at HubSpot had an idea. Give employees the freedom to have personality and share their experiences.

B2B 145
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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

At Contently, we added a Content Strategy Assessment at the bottom of our content strategy services page on our website to help potential customers evaluate which of our solutions fits their needs. Way back in 2011, some employees at HubSpot had an idea. Give employees the freedom to have personality and share their experiences.

B2B 85