Shift Communications
MAY 10, 2022
Brands today are built on social, but social media marketing has never been more cut-throat. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. TikTok marketing strategy. By Lisa Zanchi, Director, Digital Marketing. They also need paid amplification.
Stern + Associates
MAY 8, 2023
The exception to this rule is if you’re developing a social media strategy for a conference or event and you need a community hashtag. For example: “Here are three ways you can grow business with your #contentmarketing strategy.” Need help boosting your brand’s social presence? Avoid hashtags like #sternmarketingstrategy2023.
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ImPRessions - Crenshaw Communications
FEBRUARY 23, 2021
They should be an integral part of any B2B PR strategy. . Plus, since journalists at these pubs dive more deeply into industry topics, a mention or focus on your brand helps educate those you need to reach. . Further, they often focus on larger companies and brands. Fewer paywalls = more eyeballs. — .
Prohibition
SEPTEMBER 3, 2023
Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Its new introduction, sees advertisers able to see influencer branded content.
Karen Freberg
APRIL 9, 2023
SMB opened up this weekend and has SOARED to record box office heights for their movie, and Barbie will open later this summer. Social / digital first mentality The strategy for both movie campaigns here was very clear in terms of their overall goals – to have a digital and social push first and foremost focus.
ImPRessions - Crenshaw Communications
JUNE 7, 2017
Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them.
Shift Communications
NOVEMBER 29, 2022
We’ve seen a ton of brands emerge as powerhouse cultural icons by tapping into and even setting these direct to consumer marketing trends. Brands putting customers in the center of consumer marketing. The brand’s Menu Hack and Sprite campaigns this year are notable examples of customer-led initiatives.
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