ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

They should be an integral part of any B2B PR strategy. . More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. Fewer paywalls = more eyeballs. This weeds out many casual readers.

B2B 319

B2B Company SMB Automotive 319

Stern + Associates

MAY 8, 2023

The exception to this rule is if you’re developing a social media strategy for a conference or event and you need a community hashtag. For example: “Here are three ways you can grow business with your #contentmarketing strategy.” Avoid hashtags like #sternmarketingstrategy2023. It’s too specific and not discoverable.

B2B 113

B2B Social Media Company SMB 113

Shift Communications

NOVEMBER 29, 2022

This past April, we were grateful to attend the McDonald’s* Worldwide Conference, which brought together thousands of restaurant owners/operators, leadership, regional staff and partners. 2023 to-do: Reassess milestones you’ve set out to achieve in your DE&I strategy and communicate progress ongoing.

Consumer 78

Consumer Trends Marketing SMB 78

Solo PR Pro

JANUARY 10, 2017

While produced videos remain a valuable tool, the ability to create video with little more than a smartphone has opened up new avenues for incorporating it into your business strategy. of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.”

Video 40

Video Strategy SMB Marketing 40

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. How Your Organization’s CEO Can Use Social Media for Thought Leadership. Why: Has your business tried implementing an SMS campaign?

SMB 77

SMB Case Study Social Media Nonprofit 77

Garrett Public Relations

DECEMBER 3, 2020

But what can we learn and apply to our digital marketing and communications strategies in 2021? As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […].

Marketing 208

Marketing Strategy Communications Publicity 208