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Should You Use a QR Code?

Waxing UnLyrical

QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream. In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine. They’re easy to use (*cough* when scanned successfully).

B2C 105
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Can PR Agencies Protect Their Ideas?

ImPRessions - Crenshaw Communications

You give away your best thinking on spec.” You know the one…it featured a simple QR code floating about the screen, changing colors against a music track. The QR code thing was a great match for crypto enthusiasts, and the accompanying PR didn’t hurt. Creative minds can think alike.

Agency 361
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Your Questions About HubSpot Sales Hub, Answered

PR 20/20

Most of us don’t have an extra hour to sit on the phone with a customer support rep or sift through self-help articles for our answers. Today, you don’t have to. Learn more about Cleveland’s HUG and how you can become a member here. How should sales and marketing teams use HubSpot for account-based marketing (ABM)?

Mobile 75
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7 Tips to Optimize Your Social Media Marketing for Mobile

Critical Mention

With these seven tips, you can get started on enhancing your social media campaigns! While automatic mobile formatting works well on platforms like Instagram or Twitter, on Facebook it may leave you with poor user experience, including poorly cropped images and hidden copy. If you do not use sites like Bit.ly

Mobile 109
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The Future of Marketing with Gini Dietrich

Shift Communications

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. WHO is Gini Dietrich and WHY should you care? is very far behind when it comes to QR codes. Marketers will always find a way to “use and abuse” new technologies and channels.

Marketing 155
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Brands, Here’s How to Captivate Consumers in the Age of Distraction

Cision

If you had to guess, how long is the average person’s attention span? Participants also found Snapcodes (Snapchat’s version of QR codes) on their coffee cups. A solid reputation should be carefully curated in order to thrive. Curiosity is a vital part of what makes us human. Five minutes? One minute?

Consumer 243
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Super Bowl Social Media and Branding Takeaways

Karen Freberg

This is surprising for the most part – you usually see this for ads during the Super Bowl – whether it was a call out to engage on social, do a challenge, etc. This is surprising for the most part – you usually see this for ads during the Super Bowl – whether it was a call out to engage on social, do a challenge, etc.