Agility PR Solutions

OCTOBER 30, 2023

There’s no shortage of different ways to shop online these days—you can go to Amazon or other e-tailers and search for products, or go to your favorite brand’s website directly to browse or buy, you can follow influencers on social media, or combine some of these methods into research-here-purchase-there journeys.

Video 105

Video Consumer Brand Branding 105

Agility PR Solutions

MARCH 25, 2024

At a time when consumers are desperately seeking authenticity from brands and businesses, influencers and other content creators are gaining power across all age groups—new research from creator management platform GRIN finds that three out of four of 1,000 shoppers surveyed have purchased a product or service because an influencer recommended it, (..)

Survey 120

Survey Groups Consumer Brand 120

Agility PR Solutions

SEPTEMBER 21, 2023

Every holiday shopping season holds great promise for brands and retailers, and the smart ones watch the early trend predictions and adjust accordingly—and this year (besides affordable pricing), it looks like sharpening up website performance, smoothing out the post-purchase experience, offering fast delivery, and being ready with stock early will (..)

Trends 179

Trends Retail Brand Branding 179

Agility PR Solutions

NOVEMBER 8, 2023

From your […] The post Seasonal targeting: New study examines generational differences in 2023 holiday shopping appeared first on Agility PR Solutions. Probably a sweater. From crazy Uncle Dave? Maybe a flying drone.

Study 105

Study Brand Branding Publicity 105

Agility PR Solutions

NOVEMBER 21, 2023

Is Black Friday a fading holiday-shopping tradition in the digital age? And this goes for […] The post Trends and expectations surrounding Black Friday 2023: Why consumers will shop less—and spend less—this year appeared first on Agility PR Solutions.

Trends 105

Trends Consumer Publicity 105

HMA Public Relations

JUNE 9, 2022

In today's post, Justin Liggin discusses how shopping has become a part of social media. New social commerce features are giving brands the chance to enhance sales, build social media presence and more. Read more!

Social Media 76

Social Media Media Brand Branding 76

Agility PR Solutions

NOVEMBER 29, 2020

Despite the various social media platforms brands utilize to promote and sell their products, new research from health, beauty and lifestyle comms agency Rebel Gail Communications reveals that Facebook is decidedly the preferred social media shopping channel for consumers, far surpassing purchases being made through YouTube, Instagram and TikTok.

YouTube 148

YouTube Instagram Social Media Facebook 148

Agility PR Solutions

OCTOBER 31, 2021

Where will consumers be spending their money this holiday shopping season? The post Consumers have a big desire to shop small this holiday season appeared first on Agility PR Solutions. That is indeed the looming question during this uncertain year.

Consumer 146

Consumer Small Business Local Trends 146

Agility PR Solutions

NOVEMBER 19, 2023

There’s no lack of holiday excitement this year—and that includes buying gifts—but as the huge holiday-shopping weekend approaches, brands and retailers need to be aware that the rattles of inflation are still driving many consumer decisions this season, and they must be prepared to meet their unique needs, affirms new research from expert services (..)

Retail 100

Retail Meeting Consumer Brand 100

Agility PR Solutions

OCTOBER 18, 2021

As brand marketers anxiously bite their nails fretting over the 2021 holiday shopping forecast, new large-scale research from PowerReviews sheds new light on consumers’ plans for this critical season—and contrasts this year’s consumer sentiment with its survey results from 1 year ago. appeared first on Agility PR Solutions.

Study 156

Study Brand Branding Survey 156

Agility PR Solutions

JULY 12, 2021

consumers shop online more often today than they did before the pandemic, but as mask mandates ease, stores reopen and more than half of eligible U.S. consumers shop online more often today than they did before the pandemic, but as mask mandates ease, stores reopen and more than half of eligible U.S. Nearly half (47 percent) of U.S.

Consumer 147

Consumer Trends Publicity 147

Agility PR Solutions

SEPTEMBER 9, 2021

At times, online ordering and fulfillment was the only channel open for both brands and consumers—and shopping will never be the same as a result, according to new research from omnichannel operations management firm Radial. The post Consumers are ready for omnichannel holiday shopping: Brands, are you ready?

Consumer 134

Consumer Brand Branding Marketing 134

Agility PR Solutions

MARCH 8, 2022

New research from experiential e-commerce platform Obsess reveals that 70 percent of all consumers who have shopped online in a virtual store have made a purchase in one, according to The Metaverse Mindset: Consumer Shopping Insights. The post How Gen Z consumers are shopping in the Metaverse appeared first on Agility PR Solutions.

Consumer 86

Consumer Study Marketing Publicity 86

Agility PR Solutions

DECEMBER 10, 2020

As this most unique holiday shopping season kicks into high gear, product manufacturers are bracing for the online ordering rush, and new research from corrugated packaging firm DS Smith urges retailers and supply chains to be prepared for a high consumer demand for effective packaging.

Consumer 157

Consumer Retail Trends Publicity 157

Agility PR Solutions

SEPTEMBER 22, 2020

This year’s holiday shopping season is sure to be unlike any other—and with more and more consumers avoiding physical stores, brands and retailers will need to make sure their online-shopping experiences rise to the occasion.

Consumer 145

Consumer Retail Web Brand 145

Agility PR Solutions

NOVEMBER 16, 2023

Every little bit of insight helps, and new research from product visualization tech firm Nfinite offers some new perceptions, such as that Gen Z has proven to be […] The post Decoding Gen Z shopping habits: These elusive consumers are meticulous researchers and decision makers—here’s what they want appeared first on Agility PR Solutions.

Consumer 100

Consumer Retail Brand Branding 100

Agility PR Solutions

JULY 27, 2021

Shoppers are returning to stores as COVID restrictions lift across the country, but e-commerce will remain the primary way Americans complete their holiday shopping this year, according to a new survey on 2021 holiday shopping behaviors from continuous product design firm Quantum Metric. appeared first on Agility PR Solutions.

Survey 148

Survey Trends Publicity 148

The Hoffman Agency

APRIL 26, 2024

Upon setting up shop, I would no longer be on the outside looking in, but on the inside looking in. The post Setting Up Shop at The Hoffman Agency in London appeared first on The Hoffman Agency. After tilts in content writing, branding and marketing, I was thrilled when Hoffman invited me into the London office as a Spring intern.

Agency 36

Agency Internal International Energy 36

Agility PR Solutions

APRIL 24, 2022

As brands are staking their claim on the metaverse continue to multiply, new research from consumer insights data platform Zappi shows that consumers don’t have a desire to shop on the metaverse and that appeal and trust is still low. The survey, which asked consumers across the US and the UK about how they feel […].

Consumer 147

Consumer Survey Data Brand 147

Agility PR Solutions

NOVEMBER 16, 2020

A majority of women in a new survey from fintech firm daVinci Payments do not expect everyday life post-COVID to return to normal until 2022 or beyond, and suggests that women will be overwhelmingly embracing online and mobile shopping this holiday season—and this shopping trend is up significantly from May 2020.

Mobile 148

Mobile Survey Trends Publicity 148

Agility PR Solutions

SEPTEMBER 30, 2022

While it is true that online shopping offered a lifeline to consumers during the pandemic, for members of the Hispanic community that lifeline could be making it harder to stay afloat, according to a new consumer shopping survey by Consolidated Credit.

Survey 86

Survey Consumer Community Trends 86

Agility PR Solutions

MAY 15, 2022

The post 7 in 10 would change their shopping habits after learning a brand isn’t operating sustainably appeared first on Agility PR Solutions. consumer sentiment towards sustainability—revealing that the […].

Retail 148

Retail Brand Branding Government 148

Agility PR Solutions

SEPTEMBER 27, 2020

New research from global consulting firm AlixPartners argues that the “official” November-December definition is “meaningless” this year—and perhaps forever—due to COVID’s dramatic effects on shopping behaviors and long-bubbling retail trends now accelerated by the pandemic. In its newly released forecast for retail holiday sales in the U.S.,

Retail 148

Retail Trends Publicity 148

Agility PR Solutions

NOVEMBER 14, 2022

The pandemic prevented consumers from participating in traditional Black Friday shopping the last few years, and retailers relied on omnichannel shopping experiences like curbside pickup and same-day delivery that consumers are now accustomed to.

Retail 78

Retail Consumer Brand Branding 78

Agility PR Solutions

APRIL 23, 2023

The newly released Evolving Art of Luxury Experiential Retail report from BoF data […] The post Luxury consumers prefer in-store shopping—but demand superior retail experiences appeared first on Agility PR Solutions.

Retail 78

Retail Consumer Fashion Data 78

Stern + Associates

OCTOBER 26, 2023

That’s why it’s beneficial to have a “one-stop-shop” communications agency capable of handling most, if not all, of these things. A one-stop-shop agency ensures a well-oiled machine when it comes to integrated communications. Here are three reasons why. To learn more about Stern Strategy Group’s offerings, see here.

Agency 62

Agency Communications Crisis Communications Crisis 62

Agility PR Solutions

APRIL 18, 2023

So, what can determine which products end up in customers’ baskets and […] The post 5 ways PR can move products from the shelf to the shopping basket appeared first on Agility PR Solutions. However, with products constantly vying for attention on supermarket shelves, it can be challenging for brands to make a lasting impression.

Brand 86

Brand Branding Publicity 86

Business Wire

NOVEMBER 1, 2023

Black Friday, the day after Thanksgiving in the United States, marks the beginning of the holiday shopping season. To make the most of this shopping frenzy, it's crucial for organizations to effectively share their Black Friday promotions. Enter the press release.

Blogging 355

Blogging Publicity 355

Agility PR Solutions

JULY 19, 2020

And even though new data did reveal a stronger preference for online shopping—with 66 percent of shoppers anticipating they will increase their online purchases during the 2020 holiday season—their habits aren’t really changing in terms of how […].

Retail 137

Retail Crisis Data Trends 137

Agility PR Solutions

JULY 11, 2022

As marketers and communicators are aware, back to school shopping is one of the biggest retail moments of the year—and new research from global influencer marketing platform LTK reveals that this season will be defined by two main factors: affordability and convenience.

Study 78

Study Consumer Retail Marketing 78

Agility PR Solutions

JANUARY 23, 2023

But ever-evolving shopper needs make it […] The post More than 9 in 10 shopping journeys now start online—how’s your brand’s omnichannel experience? appeared first on Agility PR Solutions.

Retail 78

Retail Consumer Trends Publicity 78

Agility PR Solutions

OCTOBER 11, 2020

No one is quite sure what to expect in this year’s holiday-shopping season, but a new survey of consumers from comms firm 5W Public Relations reveals insights that holiday marketers and PR can use to plot their expected behaviors. The new survey includes data on the amount people plan to spend, shopping methods, timing, and […].

Consumer 103

Consumer Marketing Survey Data 103

Stephen Waddington

OCTOBER 27, 2021

I’ve worked with my Mum on a new edition of A Shop on Every Corner, a book that she originally wrote with my Dad in 2007. The social history and stories contained within the book were gathered from friends and neighbours in the Leeman Road and wider York area following an appeal via the shop and York Press. in print.

Local 78

Local Print Community 78

Agility PR Solutions

AUGUST 26, 2020

As the fall season approaches and communicators get ready for an uncharted holiday-marketing experience, new research from AI-led merchandising and personalized experiences firm Qubit sheds light on changing shopper habits and reveals what brands can expect during the upcoming holiday shopping season amidst the COVID-19 pandemic.

Retail 141

Retail Survey Data Brand 141

Agility PR Solutions

FEBRUARY 9, 2021

Today customers have many options when shopping whether online or offline. As an e-commerce retailer, you have to find ways to attract the attention of shoppers and offer them a satisfying shopping experience […]. The post 6 tips to provide the online shopping experience customers expect appeared first on Agility PR Solutions.

Retail 86

Retail Marketing Publicity 86

Agility PR Solutions

JANUARY 19, 2022

Hybrid shopping—mixing physical and digital channels in shopping journeys—is on the rise as shopping habits consumers adopted out of necessity during the COVID-19 pandemic are becoming routine. At NRF 2022: […].

Retail 78

Retail Meeting Consumer Industry 78

Prohibition

MAY 22, 2023

Meta announce in-app shopping updates Meta have announced that they are streamlining the in-app shopping experience and improving AI ad targeting options. The new and improved ‘Shops’ will allow users to make purchases without leaving the Facebook and Instagram apps, removing barriers to entry for purchasing.

Instagram 62

Instagram Social Media Tools Media 62