Sword and the Script
APRIL 2, 2024
Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.
NewsWhip
FEBRUARY 19, 2021
I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. .
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NewsWhip
OCTOBER 21, 2020
For global companies, reputation is the new gold. Meanwhile, the threats to reputation have never been more variable or complex. Today’s communications professionals are tasked with the delicate work of anticipating, managing, and responding to reputation crises, often all at the same time — and with very little time for analysis.
Onclusive
NOVEMBER 8, 2023
It enables reputation monitoring, crisis management, and time-dependent comms. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. They leverage advanced AI technology to collect real-time data and insights based on your criteria.
Onclusive
NOVEMBER 8, 2023
It enables reputation monitoring, crisis management, and time-dependent comms. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. They leverage advanced AI technology to collect real-time data and insights based on your criteria.
Sword and the Script
JANUARY 9, 2024
In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. This view was echoed in some of the remarks about the rebranding on Reddit.
ImPRessions - Crenshaw Communications
OCTOBER 11, 2018
Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. told the story of the troubled relationship between the founders of Reddit, their departure from the company and eventual triumphant return. There are some PR tactics that can help. Last month, Inc.
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