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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

I did my best to defend the company’s reputation. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand. Reddit data. Reddit announced Cision has purchased access to the Reddit Data API for social media monitoring.

Reddit 174
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Reputation on social media – Comms must own it or lose it

NewsWhip

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. .

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Introducing Crisis Dashboard

NewsWhip

For global companies, reputation is the new gold. Meanwhile, the threats to reputation have never been more variable or complex. Today’s communications professionals are tasked with the delicate work of anticipating, managing, and responding to reputation crises, often all at the same time — and with very little time for analysis.

Crisis 158
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What are the Best PR Coverage Trackers & How to Use them?

Onclusive

It enables reputation monitoring, crisis management, and time-dependent comms. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. But, this is a crucial aspect of effectively managing PR coverage.

How To 195
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What are the Best PR Coverage Trackers & How to Use them?

Onclusive

It enables reputation monitoring, crisis management, and time-dependent comms. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. But, this is a crucial aspect of effectively managing PR coverage.

How To 195
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Code Green: Effective Crisis Communication in Healthcare

Buchanan PR

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Currently dealing with a reputational issue? Want to learn more about how to protect the reputation of your healthcare organization?

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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. This view was echoed in some of the remarks about the rebranding on Reddit. The new website and Twitter handle ( @helpareporter ) appear to confirm it. However, these are exceptions.

Brand 147